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H&M group make big promises in 2017 sustainability report

  • News
  • April 13, 2018
  • Courtney Devereux
H&M group make big promises in 2017 sustainability report

“To secure future business it is essential and natural for us to address sustainability actively,” says H&M’s CEO Karl-Johan Persson.

Swedish clothing retailer, H&M, has released its latest sustainability report and in doing so has given inside looks into the efforts by the group to further lessen its effect on the environment. 

The chain has been working on becoming a fully circular model, meaning the company is trying to divert waste from landfill back into manufacturing to be reused in new items.

The company says that innovations are the key to achieving full circularity, which it says is the reason it supports initiatives that are working to help reach that goals.

Clothing manufacturing will never not be without its issues, even fully circular models need production and ample resources on top of what they are reusing. Yet creating a circular model is a noble cause towards lessen the strain it creates on the environment.

H&M uses 1,668 supplier factories around the world, and according to its report its biggest climate and water impacts come from producing raw materials (87 percent water impact) and fabric production (46 percent climate impact). Now the company boasts that 100 percent of its Bangladesh companies have worker representatives.

Water impact remains the same from the 2016 report, with fabric production dropping 1 percent.

Yet H&M has seen a larger growth towards its vision of a full circular model in recent years. Last year’s report showed that since 2013 the chain had collected almost 39,000 tonnes of garments in stores, this year’s report show that number has increased by 17,771. However, the report did not mention how many tonnes of product the the company manufactures.  

In the 2016 report, H&M said that it was the world’s biggest user of the Better Cotton Initiative, the 2017 report shows more detailed figures, saying 59 percent of the cotton sourced is done so sustainably.

The group has further plans to increase its sustainability measures; by 2030 it says it will only use 100 percent recycled or sustainabily sourced materials, and plans to achieve a climate positive value chain by 2040.

Head of sustainability for the group, Anna Gedda, says the new strategy has been received well in the wake of the conscious consumer.

But can fast fashion ever be fully sustainable? Gedda says it can, yet stresses that industry wide collaboration is necessary for systemic change.

“The main challenges we face are not specific to H&M group, they are industry-wide. Therefore, solutions cannot be reached by us alone. Our goal to become 100 percent fair and equal is very much dependent on industry collaborations.”

H&M have managed to get 100 percent of its commercial business partners to sign its code of ethics. Yet continues to focus on improving conditions in its 1,668 supplier factories.

H&M is involved with the Ethical Fashion Report, and in 2017 scored a A+ for both policies in place and supplier knowledge. Yet only scored a C+ for worker empowerment, a lot which related to how workers voices are heard through trade unions.

It is expected with new polices and a focus on workers for 2018 that H&M will do the same if not better for the 2018 Ethical Trade Survey.

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The simple excitement of inflatable advertising

  • News
  • September 17, 2019
  • Courtney Devereux
The simple excitement of inflatable advertising

Our advertising landscape continues to rotate around the growth of digital and how digital can be used to further capture the attention of viewers.Yet there is one type of adverting so simple, so primal, so no-nonsense that even in this computer run society it has survived. We’re talking here, about inflatable, or balloon, advertising.

Read more
 
 
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Selling memories in the tourist market

  • Opinion
  • September 17, 2019
  • Sarah Dunn
Selling memories in the tourist market

NZ Retail editor and associate publisher Sarah Dunn invites retailers to consider the real significance of souvenirs: Tourists aren't just buying products, but keepsakes that carry their memories of a great holiday.

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Macpac has created an online megastore

  • Technology
  • September 13, 2019
  • The Register
Macpac has created an online megastore

New Zealand outdoor equipment retailer Macpac found its website wasn’t keeping up with its $10 million plus international expansion, so it’s invested in a new site which introduces new content, accessibility and a frictionless experience.

Read more
 
 

Pak'nSave wins August's Ad Impact Award

  • News
  • September 12, 2019
  • StopPress Team
Pak'nSave wins August's Ad Impact Award

August was an amazing month for advertising and choosing a winner of the Colmar Brunton Ad Impact Award was a difficult task. This month, the honour goes to PAK’nSAVE with their latest advertisement ‘Saveyest Country’, which uses their classic stick man to show how New Zealanders are saving, not just at PAK’nSAVE.

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Spark’s new concept store at Westfield Newmarket

  • Design
  • September 12, 2019
  • Sarah Dunn
Spark’s new concept store at Westfield Newmarket

When Westfield Newmarket opened, telecommunications company Spark took the opportunity to launch a new concept store which prioritised innovative technology and an immersive retail experience.

Read more
 
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