#Trending: Minimalism

  • News
  • March 27, 2018
  • Courtney Devereux
#Trending: Minimalism

Not often are trends dictated by what we don’t have, but the growth in popularity of minimalism is exactly that. The less is more mindset has come strongly into our homes, lives and now retail.

Minimalism became inspirational not through its Buddhist roots or humble beginning, but because of the social media coverage around it. Bloggers with seemingly perfect homes and lives were suddenly preaching the benefits of throwing away all your old things for new more expensive (mostly sponsored) alternatives.

Minimalism is seen by many as a philosophy and a lifestyle, but this lifestyle isn't easily accessible. Actually, a lot of contemporary minimalism is just materialism with an added spin. Minimalism is being used to influence wealthier individuals to purchase one very expensive, good-quality item over numerous cheaper, low-quality items.

Pair this with an intense commentary on global warming, human wastage, pollution and the need to tread lightly on our planet, and minimalism has quickly become prominent as an aspirational way to live.

The term “minimalist art” (first used in 1929) experienced its major growth during the 1960’s and 1970’s when stripping art down to its fundamental features began showing up in all over. Soon, it crossed over into design and architecture and began to define ‘modern design’. As a result, it has entered our lives subtly over time and made the idea of living and retailing according to minimalist principles plausible.

Minimalism calls for replacing or disposing of old items that lack any special meaning to you, and although a good practise in theory, has been capitalised on by retailers looking to replace those ‘special items’ with their own.

Minimalism in shop design was one of the biggest trends for 2017, but looking back, that minimalism has always been associated with large businesses such as Apple, Gucci, Prada and Louboutin. Simplicity has always been associated with luxury when done right. Now, even standard retailers like Kmart are boosting their image by downsizing their look.

A key example of minimalist store design is skincare chain Aesop. The company utilises sustainable materials in its stores where possible and its retail design echoes its product packaging and its plant ingredients.

Point of sale stands are generally mounted to a sustainable wall, and the stores are clear of clutter and offer a neutral, earthy colour palette. All stores feature a minimalist, sustainable and clutterless aesthetic.

In order to create a more sustainable business model for modern merchandise, retailers need to unlock the power of scarcity. Not to the extent that a store looks dead inside, but to showcase items in a way that shows they’re of the utmost quality and importance, rather than just squished alongside other products.

Retailers that are creating new spaces these days are often a lot sparser than their older counterparts. But they are managing to communicate their brand effectively through this ‘more is less’ mindset that most consumers relate too. Retail minimalism creates calm for shoppers and allow them to focus solely on what product you choose to display.

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.


Gun retail will change after the Christchurch shooting

  • Opinion
  • March 18, 2019
  • Sarah Dunn
Gun retail will change after the Christchurch shooting

In the wake of an appalling attack, public sentiment around guns sales has changed. NZ Retail and The Register editor and associate publisher Sarah Dunn considers how gun retailers can work with the community in this new environment.

Read more
Sponsored content

Protect against porch pirates: The Courier Box

Necessity is the mother of innovation, and this is certainly the case for The Courier Box designer and developer Joanna Steel.


How did that happen: Customisable Products

  • News
  • March 14, 2019
  • Courtney Devereux
How did that happen: Customisable Products

According to the Forbes 2018 trend report consumers are increasingly searching for personalization of products, services, and experiences. From wallets, phone cases, apparel, pet accessories, plates, bedding, and even number plates, if it can be purchased, it can be monogrammed, personalized, and used as a display of our individualism.

Read more

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...

Here we go again

  • Opinion
  • March 14, 2019
  • Satish Ranchhod
Here we go again

After losing some steam over 2018, another year of moderate growth in retail spending is on the cards for 2019.

Read more

Kathmandu security breach may have captured customer data

  • News
  • March 14, 2019
  • Radio New Zealand
Kathmandu security breach may have captured customer data

Outdoor clothing and equipment retailer Kathmandu is investigating a suspected customer data breach on its trading websites.

Read more

Briscoe Group notches another record annual result

  • News
  • March 14, 2019
  • Radio New Zealand
Briscoe Group notches another record annual result

Briscoe Group has reported a record full year profit after a surge of sales going into the Chirstmas shopping season.

Read more
Next page
Results for
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

The Register

Content marketing/advertising? Email or call 022 639 3004

View Media Kit