Close
 

Retailers celebrate International Women's Day

  • News
  • March 8, 2018
  • Courtney Devereux
Retailers celebrate International Women's Day

International Women’s Day this year has brought out some brands getting involved with the special occasion. We spoke to a few stores who have decided to celebrate the day in their own ways. 

The last few years have seen an increased focus on women’s rights, and retailers are showing their support in different ways.

Mi Piaci has unveiled its latest campaign, ‘Elevate, Empower’, which is centred around Mi Piaci’s staff and what that empowerment means to them.

Showcasing the women in positions such as brand manager, head photographers, head of design and their managers, each woman has given their views on what the new campaign means to them.

Sarah Street, brand manager for the chain, says that women are the basis of everything they do.

“Before I pick up my pencil to begin sketching we develop a seasonal theme that we think will not only embody and cater to our diverse consumers, but will also inspire them; the women who choose us to be a part of their journey.”

Director and head of design, Louise Anselmi, says the campaign has come at the perfect time.

“It is a reminder to celebrate the strong capable women in our lives, to be kind to ourselves and others, and to be constantly inspired by the many women in our community.”

Women supporting women is no new thing to the retail industry, and more retailers are getting involved with the day. Nikki Oates, owner of Indy and Wild boutique, has also offered incentives for her women shoppers.

“It is a really good excuse to celebrate, and just to have women be the ones recognised for once.”

Oates, who has recently opened Indie and Wild as her second business venture, has been involved with the celebration in the past years, offering a range of offers, discounts and gifts to celebrate the day.

“Us women need an excuse to treat ourselves…We’re busy buying stuff for the house, and for the kids. So, this is a nice way of doing that.”

“As a retailer you make the most out of any day, and any situation like this,” says Oates who has noticed an increase of retailers getting involved with celebrating International Women’s Day.

Women’s Day 2018 even saw McDonald’s change its M into a W for the day around certain US locations. Closer to home, Bread and Butter Letter offered a Women’s Day in-store talk, online retailer Asos was offering discounts with the world ‘Women2018’ and Glow Lab NZ offered a free gift for a woman in your life for those who commented on its online content.

Sephora the make up retailer has also jumped upon the Women's Day wagon, with a YouTube video of their employees reading a letter to a young girl in their life.

Retail comes with a lot of opportunities to celebrate and drive sales through different occasions. International Women’s Day is one such that not only can draw consumers in, but also sends a strong message about the support your brand shows.

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

What the investment community thinks Kiwi businesses lead on the world stage with

  • News
  • July 16, 2019
  • Idealog
What the investment community thinks Kiwi businesses lead on the world stage with

Every business goes through a life cycle: start-up, growth, maturity and renewal, rebirth or decline. Once you’ve made it past the juicy, creative ideation stage and into the growth and maturity stage, the time for many comes to seek investment. But what do investors look for beyond a commercial return? And what do investors think New Zealand companies excel at when compared to our neighbouring countries around the world? Executive director of the Angel Association of New Zealand Suse Reynolds shares her top tips for those who are looking for investment.

Read more
 
 

Foodstuffs’ Baden Ngan Kee has passed away

  • Who's Where
  • July 16, 2019
  • The Register team
Foodstuffs’ Baden Ngan Kee has passed away

Foodstuffs has announced that its former executive Baden Ngan Kee has passed away after a battle with lung cancer.

Read more
 
 

2 Cheap Cars fined $438,000 under the Fair Trading Act

  • News
  • July 14, 2019
  • The Register team
2 Cheap Cars fined $438,000 under the Fair Trading Act

Used car dealer 2 Cheap Cars has been fined $438,000 for its use of “warranty waiver” documents and marketing statements described as “deliberately misleading”.

Read more
 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Regional rollercoaster
What does retail look like in 2019 for ...
Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

Retail's new best friend

  • In association with the IHA Global Innovation Awards (GIA)
  • July 13, 2019
  • Anne Kong
Retail's new best friend

As the heart and soul of retailing further evolves, stores and the essence of shopping will continue to morph in unimaginable ways. However, amidst the storm of change, there is one aspect of shopping that remains pure, constant and motivational – the aspirational moment. Anne Kong, member of the GIA expert jury, shares her thoughts.

Read more
 
 

Bendon looks to sell brands after financing falters

  • News
  • July 12, 2019
  • Radio New Zealand
Bendon looks to sell brands after financing falters

Bendon lingerie is looking to sell some of its brands as the future of the company becomes more uncertain.

Read more
 

Smirnoff Pure helps Kiwis discover local artists with Spotify partnership

  • News
  • July 11, 2019
  • Caitlin Salter
Smirnoff Pure helps Kiwis discover local artists with Spotify partnership

The music we love is made up of many influences, including where we live. In its latest campaign, Smirnoff Pure and YoungShand tapped into the unique vibes of New Zealand and set out to help Kiwis discover the music that moves the cities and suburbs they call home.

Read more
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}