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Pinterest rolls out Shopping Ads directed at 'Pinners'

  • News
  • March 20, 2018
Pinterest rolls out Shopping Ads directed at 'Pinners'

Photo site Pinterest has expanded to offer more opportunity for buyers on the platform. Shopping Ads is a program by the site which launched in order to connect browsers with the sites who can supply the product.

The site has an average of 200 million monthly users, jumping 25 million in April to September 2017.

In a study done by the platform, 60 percent of ‘Pinners’ go to Pinterest to get ideas on what to buy. While 70 percent say the platform inspires them to shop when they actually aren’t looking for anything. 

Now, Pinterest has expanded Shopping Ads outwards to hundreds of businesses. Meaning businesses who work on the platform can turn simple photo posts into visual ads.

The new visual format of the platform shows a more detailed product, with the URL connected at the bottom that links the browser with the exact product. Another feature that will be rolled out as the shopping platform grows, is a unit which pulls a mix of product shots and lifestyle imagery so people see how products can work together.

The Shopping Ads automatically create Promoted Pins from a retailer’s existing shopping feed. As Pinterest users work mostly of visual cues, the platform is working to make Shopping Ads largely visual based, like most posts yet with a business, rather than an individual behind them.

Retailers such as Samsung, eBay, Dorothy Perkins, Made.com and JD Williams have been involved with the early testing of the new format.

Pinterest is encouraging businesses on the platform to think about their next campaign, and create opportunities across the entire path to purchase.

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North City shopping centre is under new management

  • Property
  • July 18, 2018
  • Sarah Dunn
North City shopping centre is under new management

Porirua shopping centre North City has been purchased by Australian property business Angaet Group from Kiwi Property, and Colliers International has been appointed manager of the centre.

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Kathmandu appoints vice president of sales and marketing for North America

  • Who's Where
  • July 17, 2018
  • Sarah Dunn
Kathmandu appoints vice president of sales and marketing for North America

Kiwi outdoor gear retailer Kathmandu has appointed Bill Chandler to the newly-created position of vice president of sales and marketing, Kathmandu North America.

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Several designers announced for New Zealand Fashion Week

  • News
  • July 17, 2018
Several designers announced for New Zealand Fashion Week

Alongside the announcement of Turet Knuefermann opening for New Zealand Fashion Week, the week-long fashion exhibition includes several other big names of New Zealand designers, including first launches and classic returns.

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How businesses are celebrating Matariki

  • News
  • July 17, 2018
  • StopPress Team
How businesses are celebrating Matariki

The Maori New Year is increasing in cultural prominence each year, and some say it's only a matter of time before it becomes an official holiday. Here's how some Kiwi businesses market Matariki this year.

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Stolen Spirits co-founder Jamie Duff launches a new fitness nutrition brand

  • News
  • July 17, 2018
  • Caitlin Salter
Stolen Spirits co-founder Jamie Duff launches a new fitness nutrition brand

Stolen Spirits co-founder Jamie Duff has set up shop in the US alongside former Stolen creative director Kelvin Soh to found a venture studio in New York called New New. And now, the company has just debuted its most recent venture: Weekday Warriors, a direct-to-consumer nutrition company making premium fitness-related convenience products for busy people. Duff has a chat about the new project, as well as breaking into the US market.

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Wellington raincoat-maker Okewa creates a sustainable new line

  • Design
  • July 16, 2018
  • Findlay Buchanan
Wellington raincoat-maker Okewa creates a sustainable new line

Wellington based fashion brand, Okewa, is set to unveil its new capsule of mens and womens coats made from 100 percent recycled post-consumer plastic bottles. The new range will be released next Thursday and will be available for pre-order on the Okewa website and via Kickstarter as part of Plastic-Free July. It presents a new direction for Okewa, who is moving down the sustainability route for its high-quality rainwear range. Founders and loving partners Nevada and Nick Leckie share insights into its new clothing line as well as musings of the brand's origins founded in the windiest city in the world.

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