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Nielsen: how smartphones are changing retail

  • News
  • March 8, 2018
Nielsen: how smartphones are changing retail

The ecommerce landscape is a constant evolvement for retailers to keep up with. The latest statistics from Nielsen take a look at how quickly ecommerce is evolving thanks to smartphones.

According to Nielsen, ecommerce represents, roughly, one-tenth of the total $28 trillion global retail market. Although a sizable chunk is still brick and mortar, online is growing at a faster rate.

Globally, online retail is expected to grow 20 percent to $4 trillion by 2020. This report of growth brings in the questions of how are retailers, who have enjoyed a relative complacent market, going to keep up with such a quick spike?

It is not an easy prospect that retailers are facing. The relationship between smartphone ownership and retail e-commerce is complicated, while it’s a strong relationship, the reach of smartphones alone isn’t sufficient for strong e-commerce development.

According to Nielsen however, in New Zealand specifically, the relationship is stronger. With smartphones penetrating 85 percent of our retail market. The can mean that consumers online and mobile behaviors are the main things changing shopping trends.

This relationship between our trends and a change in retail involvement can be thanks to our geographical location. Smartphones are predominantly how consumers find out about overseas trends, which are then boosted in popularity and subsequently delivered into our market.

As Nielsen says, the relationship is complicated, retail e-commerce appears to walk hand-in-hand with a market’s smartphone penetration, but there are outliers, and they can’t be easily explained. Such as the outliers on the graph above.

Ecommerce is going to continue to grow, and retailers will have to dedicate time, money and effort into making sure they keep up with the consumer demand for a seamless online experience.

Not just desktop, but smartphone apps must also be utilised to keep up with the amount of time consumers spend on their phones.

According to Business Insider, the average 18-24 year old spends 19 hours a week staring at their phone, while that number drops to 17 for 25-34 year olds. 

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Kiwi Property makes $138m net profit for the year

  • News
  • May 21, 2019
  • Radio New Zealand
Kiwi Property makes $138m net profit for the year

Kiwi Property has reported a strong full year underlying profit, as it continues to reinvest in its Auckland retail and office properties.

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Thankyou’s latest campaign combines scent and charity work

  • News
  • May 21, 2019
  • StopPress Team
Thankyou’s latest campaign combines scent and charity work

Australian charity product organisation Thankyou has launched its latest Kiwi campaign, combining that fact that 100 percent of its profit goes towards helping end global poverty with its use of perfume-grade botanical oils in its products.

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From edible insects to beautiful homeware: Made of Tomorrow’s co-founder talks its new venture

  • Design
  • May 21, 2019
  • Idealog
From edible insects to beautiful homeware: Made of Tomorrow’s co-founder talks its new venture

Most people would be in agreement that bugs, planters and room dividers don’t have much in common, but Matt Genefaas and Dan Craig would beg to differ. The two juggle running an edible insect company, Crawlers, as well as a homeware company, Made of Tomorrow. Genefaas has a chat about what the new furniture range, Space Between, was inspired by, as well as how him and Craig spend their days in slashie roles moving between pushing dried insects to the world, as well as polished mirrors and space dividers.

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  • Opinion
  • May 21, 2019
  • Jennifer Young
Why is the next generation so anxious? Here's how young founders can avoid burn-out

There may be good reason to be concerned about our young entrepreneurs. Millennials and Generation Z have been labelled generation burn-out, generation snowflake and described as narcissistic, entitled, tech-dependent and fragile. They’re also oversaturated with headlines about the raft of issues like climate change they have to tackle, plus concerns about the impact of technology and social media on their mental health. Jennifer Young explores possible reasons why the younger generation is so anxious, as well as what young founders can do to avoid burn-out.

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Vodafone NZ sold to private investors for $3.4b

  • News
  • May 21, 2019
  • Radio New Zealand
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  • Property
  • May 16, 2019
  • Radio New Zealand
Readings present revised plan for Courtenay Central

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