Close
 

Hop to it: Kiwis continue their last-minute approach to Easter spending

  • News
  • March 29, 2018
Hop to it: Kiwis continue their last-minute approach to Easter spending

Kiwi last-minute tendencies have not stopped our nation from consuming an expected 530 tonnes of Easter goodies this holiday. Countdown’s latest numbers report that our spending around the Easter weekend has only continued to rise.

If you think of the mass of a Blue Whale, and then times that by another 4.5, that is the amount of confectionery that is expected for Kiwis in ingest over the Easter holiday period. Countdown, reviewing sales from that year, showed that our last-minute way of living doesn’t waver during the holiday periods – with a significant amount of Easter items bought after 10pm.

In 2017, Countdown anticipated customers would munch their way through 12.5 million individual hot cross buns, this year the number has been raised to 13 million. Or just 2.8 buns each.

Last year, Countdown sold over 89,000 kg of the famous chocolate bunny which is the equivalent weight of approximately 65,000 real rabbits.

This year, the numbers have continued to rise, with Kiwis closing in on the expected 80 tonnes of chocolate bunnies sold.

By the numbers:

  • Kiwis’ favourite chocolate Easter treat continues to be marshmallow eggs, with five out of the top ten Easter products being marshmallow varieties.
  • Cadbury Creme Eggs are next most popular, with Countdown expecting to sell more than half a million eggs or Creme Egg multipacks.
  • Traditional hot cross buns remain Kiwis favourite flavour, followed closely by chocolate.  To keep up with the demand for hot cross buns Countdown uses more than 600,000kgs of South Island grown and milled flour, 55,000kgs of sultanas, 80,000kgs of currants and 12,000kgs of Hershey’s chocolate chips.
  • Last year, Countdown customers consumed the equivalent of 23,200 chilly bins full of chocolate eggs.

Looking for something a little more special for your Easter break? A designer chocolatier in the U.K. called Choccywoccydoodah is selling Faberge-style edible eggs featuring dragons and other mythical creatures for £25,000 apiece.

However, not all Kiwis are chocolate lovers.

As the adage goes, there are two kinds of people in this world – those who love chocolate, and those who are wrong. But let there be no doubt, we’re a nation of chocoholics. In fact, research suggests that chocolate is the go-to treat of choice for 49 percent of Kiwis.

Out of surveyed brands Whittaker’s has come out as the people’s choice of chocolate purchase this year.  

Not into chocolate?

UK Supermarket Asda has developed Easter egg made entirely out of cheese. The creation came after a good response to the company’s cheese advent calendar.

About 120 million chocolate bars are sold in New Zealand every year; 60 million of these are made by Cadbury. 

But Easter is not song a dance for everyone this year. More than a year after its closure was announced, Dunedin's landmark Cadbury chocolate factory is shutting up shop.

Production workers at the site, which dates back 150 years, will clock off for the final time at midday today, on the eve of Easter Weekend. The final production run, a batch of Pineapple Lumps, rolled off the assembly line last Friday.


 

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

Trelise Cooper introduces The Shielded Site in support against domestic violence

  • News
  • December 13, 2018
  • Courtney Devereux
Trelise Cooper introduces The Shielded Site in support against domestic violence

Trelise Cooper has shown its support towards the Women’s Refuge initiative by including The Shielded Site, a protected portal which helps victims of family violence speak out undetected.

Read more
 
 

Look out, Jeff Bezos

  • News
  • December 11, 2018
  • Sarah Dunn
Look out, Jeff Bezos

The NZ Retail team has, for most of 2018, been coming up with terrible start-up ideas for fun. Here's a few of our not-so-greatest hits.

Read more
 
 

Fast food chain Taco Bell to launch in New Zealand

  • News
  • December 11, 2018
  • Radio New Zealand
Fast food chain Taco Bell to launch in New Zealand

One of the world's popular fast food chains is finally coming to New Zealand.

Read more
 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

Fonterra's possible sale of Tip Top: 'They just need the cash'

  • News
  • December 11, 2018
  • Radio New Zealand
Fonterra's possible sale of Tip Top: 'They just need the cash'

A marketing expert has warned the sale of Tip Top could see a repeat of the Dunedin Cadbury factory saga and would not make long-term financial sense.

Read more
 
 

Community concepts: The team behind Britomart's new lovechild, Morningside

  • News
  • December 11, 2018
  • Elly Strang
Community concepts: The team behind Britomart's new lovechild, Morningside

You may know Nat Cheshire from Cheshire Architects as the designer behind some of Auckland City’s most character-defining developments, such as City Works Depot and much of Britomart, or as one of our Most Creative winners. As 2018 draws to a close, Cheshire has debuted a new development with his name attached to it called Morningside. But instead of being a masterpiece he’s created for a client, this time around, it’s his and his friends’ own money on the line. Here, he talks taking his vision for Auckland into the suburbs, tapping into the culture of Kingsland and where he’s casting his eye to develop next.

Read more
 
Sponsored content

eStar CTO, Matt Neale talks fighting fraud this shopping season

With the continuing growth in online shopping a less glamorous side of this trend is the increase in online fraud. As we head into the ...

 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}