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Hop to it: Kiwis continue their last-minute approach to Easter spending

  • News
  • March 29, 2018
Hop to it: Kiwis continue their last-minute approach to Easter spending

Kiwi last-minute tendencies have not stopped our nation from consuming an expected 530 tonnes of Easter goodies this holiday. Countdown’s latest numbers report that our spending around the Easter weekend has only continued to rise.

If you think of the mass of a Blue Whale, and then times that by another 4.5, that is the amount of confectionery that is expected for Kiwis in ingest over the Easter holiday period. Countdown, reviewing sales from that year, showed that our last-minute way of living doesn’t waver during the holiday periods – with a significant amount of Easter items bought after 10pm.

In 2017, Countdown anticipated customers would munch their way through 12.5 million individual hot cross buns, this year the number has been raised to 13 million. Or just 2.8 buns each.

Last year, Countdown sold over 89,000 kg of the famous chocolate bunny which is the equivalent weight of approximately 65,000 real rabbits.

This year, the numbers have continued to rise, with Kiwis closing in on the expected 80 tonnes of chocolate bunnies sold.

By the numbers:

  • Kiwis’ favourite chocolate Easter treat continues to be marshmallow eggs, with five out of the top ten Easter products being marshmallow varieties.
  • Cadbury Creme Eggs are next most popular, with Countdown expecting to sell more than half a million eggs or Creme Egg multipacks.
  • Traditional hot cross buns remain Kiwis favourite flavour, followed closely by chocolate.  To keep up with the demand for hot cross buns Countdown uses more than 600,000kgs of South Island grown and milled flour, 55,000kgs of sultanas, 80,000kgs of currants and 12,000kgs of Hershey’s chocolate chips.
  • Last year, Countdown customers consumed the equivalent of 23,200 chilly bins full of chocolate eggs.

Looking for something a little more special for your Easter break? A designer chocolatier in the U.K. called Choccywoccydoodah is selling Faberge-style edible eggs featuring dragons and other mythical creatures for £25,000 apiece.

However, not all Kiwis are chocolate lovers.

As the adage goes, there are two kinds of people in this world – those who love chocolate, and those who are wrong. But let there be no doubt, we’re a nation of chocoholics. In fact, research suggests that chocolate is the go-to treat of choice for 49 percent of Kiwis.

Out of surveyed brands Whittaker’s has come out as the people’s choice of chocolate purchase this year.  

Not into chocolate?

UK Supermarket Asda has developed Easter egg made entirely out of cheese. The creation came after a good response to the company’s cheese advent calendar.

About 120 million chocolate bars are sold in New Zealand every year; 60 million of these are made by Cadbury. 

But Easter is not song a dance for everyone this year. More than a year after its closure was announced, Dunedin's landmark Cadbury chocolate factory is shutting up shop.

Production workers at the site, which dates back 150 years, will clock off for the final time at midday today, on the eve of Easter Weekend. The final production run, a batch of Pineapple Lumps, rolled off the assembly line last Friday.


 

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Global ice cream giant buys Tip Top for $380m

  • News
  • May 14, 2019
  • Radio New Zealand
Global ice cream giant buys Tip Top for $380m

New Zealand dairy co-operative Fonterra has confirmed the sale of its Tip Top brand to global ice cream giant Froneri for $380 million.

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Here's the wellbeing policies some of New Zealand's top companies are rolling out for 2019

  • News
  • May 14, 2019
  • Elly Strang
Here's the wellbeing policies some of New Zealand's top companies are rolling out for 2019

In 2019, companies are more focused than ever on the health and happiness of their staff, as wellbeing becomes increasingly seen as a key indicator of success along economic value by governments and organisations across the world. This is because while the corporate world has long seen the bottom line as the be all and end all, companies are increasingly taking a more holistic view and recognising that looking after the wellbeing of their people will in turn, make their bottom line healthier, too. We reached out to some of New Zealand's top companies and asked what they're focused on for this year and why. Here's what FCB, Isthmus, RUSH, Southern Cross, Xero and Trade Me responded.

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Newmarket’s Glamour boutique launches preloved pop-up store

  • News
  • May 14, 2019
  • Sarah Dunn
Newmarket’s Glamour boutique launches preloved pop-up store

Used clothing sales are booming worldwide, with the category expected to be bigger than fast fashion within the decade. Newmarket boutique Glamour is tapping into this trend with a new pop-up area in-store where preloved Glamour items are accepted for resale.

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Lincoln Gould to step down as Booksellers New Zealand CEO

  • Who's Where
  • May 10, 2019
  • The Register team
Lincoln Gould to step down as Booksellers New Zealand CEO

After 10 years at the helm of Booksellers NZ, Lincoln Gould has announced his retirement at the end of October.

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Christchurch restaurant closures prompt fears hardest winter is coming

  • News
  • May 9, 2019
  • Katie Todd & Radio New Zealand
Christchurch restaurant closures prompt fears hardest winter is coming

Central Christchurch hospitality operators fear they could be heading into the toughest winter to date.

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Tauranga’s Bayfair Shopping Centre to launch its dining precinct

  • Property
  • May 9, 2019
  • The Register team
Tauranga’s Bayfair Shopping Centre to launch its dining precinct

The first stage of the AMP Capital and Fisher Funds owned Bayfair Shopping Centre’s $115 million development was launched in December 2018, and now its new alfresco dining precinct is on track to launch at the end of this month.

Read more
 
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