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Hop to it: Kiwis continue their last-minute approach to Easter spending

  • News
  • March 29, 2018
Hop to it: Kiwis continue their last-minute approach to Easter spending

Kiwi last-minute tendencies have not stopped our nation from consuming an expected 530 tonnes of Easter goodies this holiday. Countdown’s latest numbers report that our spending around the Easter weekend has only continued to rise.

If you think of the mass of a Blue Whale, and then times that by another 4.5, that is the amount of confectionery that is expected for Kiwis in ingest over the Easter holiday period. Countdown, reviewing sales from that year, showed that our last-minute way of living doesn’t waver during the holiday periods – with a significant amount of Easter items bought after 10pm.

In 2017, Countdown anticipated customers would munch their way through 12.5 million individual hot cross buns, this year the number has been raised to 13 million. Or just 2.8 buns each.

Last year, Countdown sold over 89,000 kg of the famous chocolate bunny which is the equivalent weight of approximately 65,000 real rabbits.

This year, the numbers have continued to rise, with Kiwis closing in on the expected 80 tonnes of chocolate bunnies sold.

By the numbers:

  • Kiwis’ favourite chocolate Easter treat continues to be marshmallow eggs, with five out of the top ten Easter products being marshmallow varieties.
  • Cadbury Creme Eggs are next most popular, with Countdown expecting to sell more than half a million eggs or Creme Egg multipacks.
  • Traditional hot cross buns remain Kiwis favourite flavour, followed closely by chocolate.  To keep up with the demand for hot cross buns Countdown uses more than 600,000kgs of South Island grown and milled flour, 55,000kgs of sultanas, 80,000kgs of currants and 12,000kgs of Hershey’s chocolate chips.
  • Last year, Countdown customers consumed the equivalent of 23,200 chilly bins full of chocolate eggs.

Looking for something a little more special for your Easter break? A designer chocolatier in the U.K. called Choccywoccydoodah is selling Faberge-style edible eggs featuring dragons and other mythical creatures for £25,000 apiece.

However, not all Kiwis are chocolate lovers.

As the adage goes, there are two kinds of people in this world – those who love chocolate, and those who are wrong. But let there be no doubt, we’re a nation of chocoholics. In fact, research suggests that chocolate is the go-to treat of choice for 49 percent of Kiwis.

Out of surveyed brands Whittaker’s has come out as the people’s choice of chocolate purchase this year.  

Not into chocolate?

UK Supermarket Asda has developed Easter egg made entirely out of cheese. The creation came after a good response to the company’s cheese advent calendar.

About 120 million chocolate bars are sold in New Zealand every year; 60 million of these are made by Cadbury. 

But Easter is not song a dance for everyone this year. More than a year after its closure was announced, Dunedin's landmark Cadbury chocolate factory is shutting up shop.

Production workers at the site, which dates back 150 years, will clock off for the final time at midday today, on the eve of Easter Weekend. The final production run, a batch of Pineapple Lumps, rolled off the assembly line last Friday.


 

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Eat my Lunch opens its first physical store

  • News
  • July 23, 2019
  • Courtney Devereux
Eat my Lunch opens its first physical store

The popular buy one give one model of Eat My Lunch has officially opened its first retail store in Auckland’s downtown Britomart. The store maintains its charity initiative, supplying a Kiwi kid lunch with every $14 spent.

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InStyle names All Is For All’s Grace Stratton a ‘Badass Woman’

  • News
  • July 18, 2019
  • The Register team
InStyle names All Is For All’s Grace Stratton a ‘Badass Woman’

Grace Stratton, the 20-year-old founder of specialty ecommerce site All Is For All, has been named one of 50 global Badass Women by US glossy magazine InStyle. The list includes international celebrities like Mindy Kaling and businesspeople like Stitch Fix chief executive Katrina Lake.

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Wellbeing in the workplace: Here's how its affecting your staff, and your bottom line

  • Opinion
  • July 18, 2019
  • Elly Strang
Wellbeing in the workplace: Here's how its affecting your staff, and your bottom line

Idealog editor Elly Strang recently spoke at the Magazine Publishers Association conference about the importance of wellbeing in the workplace, and the key takeaways from Wellness Month. She shares why it shouldn't be thought of as a luxury nice-to-have, like yoga classes, as research is showing it impacts on your bottom line, as well as some tips on how to create change in the workplace.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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How HomeAR is incorporating AR into architecture design

  • technology
  • July 18, 2019
  • Courtney Devereux
How HomeAR is incorporating AR into architecture design

Many people struggle to envision plans from simple 2D renders and floor plans, as without a designer's eye, filling in blanks from imagination isn’t the most reliable method when it comes to something as important as building a brand-new home or store. Reactar has launched an augmented reality-based platform, HomeAR, to counteract this, which allows users to see and engage with homes in a virtual way, making the very personal process more reliable.

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Simon West is the new chief executive of Torpedo7

  • Who's Where
  • July 18, 2019
Simon West is the new chief executive of Torpedo7

Simon West, who has 20 years' experience leading companies like Ezibuy, has been appointed the chief executive of The Warehouse Group's outdoor retailer Torpedo7.

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Bay of Plenty D2C Saltysea opens its first store

  • Design
  • July 17, 2019
  • Sarah Dunn
Bay of Plenty D2C Saltysea opens its first store

Stephanie Saxton has been selling cheeky swimsuits and ethical activewear online out of Bay of Plenty's Athenree since 2018. She's now opened Saltysea's first bricks and mortar store, the Salty Collective.

Read more
 
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