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Catch on Patch: New Pumpkin Patch owner reflects on its first four months

  • News
  • March 20, 2018
  • Sarah Dunn
Catch on Patch: New Pumpkin Patch owner reflects on its first four months

Iconic New Zealand childrenswear company Pumpkin Patch was purchased in mid-2017 by Australian ecommerce retailer Catch Group after a messy collapse. The brand was relaunched as a pureplay in December. We chatted with Catch Group co-founder Gabby Leibovich about its performance so far.

Catch Group purchased Pumpkin Patch’s brand, including its customer database, product designs and trademarks, for an amount understood to be about AU$2 million ($2.17m) in March 2017.
 

Leibovich says the purchase was made with the intention of using Pumpkin Patch’s assets to benefit Catch Group’s existing brands. Among Catch Group’s stable of Australian companies is bargain website Catch of the Day, which today launched in New Zealand; Scoopon; Tiger Global Investment; Grocery Run; Mumgo and Eat Now.

“Pumpkin Patch was first and foremost an acquisition of a database – two million email customers in Australia and New Zealand.”

It’s expensive to acquire new customers on digital channels, Leibovich says, putting the cost at around $50 per person.

“We have a great sourcing capability and a great logistical capability and the part that we need to keep growing is the eyeballs.”

Catch Group has previously acquired Brands Exclusive and The Home for similar reasons. Leibovich says there’s no reason that Pumpkin Patch needs to compete with the rest of Catch Group, saying higher volumes of products can be sold by both parties in a win-win situation.

The December relaunch of Pumpkin Patch was “probably the worst time to launch a new brand”, Leibovich says. He also notes that the new Pumpkin Patch stocked a “not huge” range of products, explaining that designing a brand and its products from the ground up is an “interesting experiment” for Catch Group.

“Our DNA is to buy completed product, and now we have to go to China and manufacture new product.”

“We are learning something new, this is something we’ve never done before.”

However, Leibovich is confident that New Zealanders will warm to Catch Group and its brands, including the new-look Pumpkin Patch.

“New Zealanders trust Australian brands, because your shopping centres are full of them.”

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North City shopping centre is under new management

  • Property
  • July 18, 2018
  • Sarah Dunn
North City shopping centre is under new management

Porirua shopping centre North City has been purchased by Australian property business Angaet Group from Kiwi Property, and Colliers International has been appointed manager of the centre.

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Kathmandu appoints vice president of sales and marketing for North America

  • Who's Where
  • July 17, 2018
  • Sarah Dunn
Kathmandu appoints vice president of sales and marketing for North America

Kiwi outdoor gear retailer Kathmandu has appointed Bill Chandler to the newly-created position of vice president of sales and marketing, Kathmandu North America.

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Several designers announced for New Zealand Fashion Week

  • News
  • July 17, 2018
Several designers announced for New Zealand Fashion Week

Alongside the announcement of Turet Knuefermann opening for New Zealand Fashion Week, the week-long fashion exhibition includes several other big names of New Zealand designers, including first launches and classic returns.

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How businesses are celebrating Matariki

  • News
  • July 17, 2018
  • StopPress Team
How businesses are celebrating Matariki

The Maori New Year is increasing in cultural prominence each year, and some say it's only a matter of time before it becomes an official holiday. Here's how some Kiwi businesses market Matariki this year.

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Stolen Spirits co-founder Jamie Duff launches a new fitness nutrition brand

  • News
  • July 17, 2018
  • Caitlin Salter
Stolen Spirits co-founder Jamie Duff launches a new fitness nutrition brand

Stolen Spirits co-founder Jamie Duff has set up shop in the US alongside former Stolen creative director Kelvin Soh to found a venture studio in New York called New New. And now, the company has just debuted its most recent venture: Weekday Warriors, a direct-to-consumer nutrition company making premium fitness-related convenience products for busy people. Duff has a chat about the new project, as well as breaking into the US market.

Read more
 

Wellington raincoat-maker Okewa creates a sustainable new line

  • Design
  • July 16, 2018
  • Findlay Buchanan
Wellington raincoat-maker Okewa creates a sustainable new line

Wellington based fashion brand, Okewa, is set to unveil its new capsule of mens and womens coats made from 100 percent recycled post-consumer plastic bottles. The new range will be released next Thursday and will be available for pre-order on the Okewa website and via Kickstarter as part of Plastic-Free July. It presents a new direction for Okewa, who is moving down the sustainability route for its high-quality rainwear range. Founders and loving partners Nevada and Nick Leckie share insights into its new clothing line as well as musings of the brand's origins founded in the windiest city in the world.

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