A new website called Catch of the Day will target Kiwi bargain-hunters with thousands of products across dozens of retail categories. The suite of sites run by owner Catch Group in Australia sell an item every 2.8 seconds, and ship over 10,000 orders per day.
When the Australian version of Catch of the Day launched in 2006, Catch Group co-founder Gabby Leibovich says, it was “the original daily deals site”. The site offered only one item for sale each day.
“It seems to have worked in Australia because we’ve built the most popular site.”
Now, the Australian Catch of the Day offers more than 30,000 products per day, under what Leibovich describes as “every category under the sun”. It ships around 10,000 parcels to Australian consumers per day. Leibovich says the group has moved away from the fad of daily deals sites, and now operates as what he describes as an online department store.
“We’re no longer a daily deals site but still have great bargains and deals.”
The products are sourced partly from Australian brand-owner imports, and partially from Europe and the USA, with some products also from China. They’re a mixture of parallel imports and stock from local brands.
The “bargain” component of Catch of the Day’s branding is crucial, Leibovich says.
“We’re known for being competitive on price, we’re proud of it. It’s part of our DNA.”
The New Zealand site launched today. It will initially offer the same selection of products as its Australian counterpart, but Leibovich expects this to change as the site gets established in New Zealand.
“Our intention is to ship everything from Australia but I’m certain we’ll get a lot of approaches [from New Zealand brands].”
Catch Group has removed all bulky items such as furniture from Catch of the Day’s New Zealand offering due to shipping restrictions. Leibovich says he’s currently not sure what kind of weight limit will allow Catch Group to continue being competitive while shipping items from Australia, but this will be worked out while the site is operational.
It’s too early to talk about Catch Group’s expectations for how the New Zealand market will react to Catch of the Day, Leibovich says.
“The truth is, we don’t know. What I do know is that New Zealanders love a bargain.”