Moore Wilson's reaches 100 years in business

  • News
  • February 22, 2018
Moore Wilson's reaches 100 years in business

Wellington food emporium, Moore Wilson’s, is celebrating its first century in business. The 100-year milestone is a great achievement for the business which has remained family run since 1918.

With roots firm in Wellington, the emporium has been a long favorite for the capital, although has branched out towards Porirua, Masterton and Lower Hutt in recent years.

Moore Wilson’s supplies to both business and the individual shopper, making it a key part of the community. Beginnings saw the store supplying bulk goods to the service and hospitality industry, and since then has grown to include kitchen and homewares, and the Fresh Concept range in 1998.

Moore Wilson’s is renowned for stocking a staggering selection of food from around New Zealand and overseas. It is the go-to place for everything from freeze-dried pineapple powder to Malaysian cooking caramel Karamel Makasan.

Last year Moore Wilson’s launched a pair of pop-up food pods, providing a chance for local artisans, cafes and restaurants to share their brand of street food for a week or two.

Talking to Rachel Helyer Donaldson for NZ Retail in May, owner Graeme Moore expressed their refusal to be bought out or to expand out.

“We’ve had a few offers over the years… but we’ve stuck to it here. A lot of the people who approached us, going way back, for takeovers, they’ve all since disappeared.”

These days Moore Wilson’s concentrates on its core businesses, says his daughter Julie. “We like to keep the focus on what we are doing and we are constantly doing little improvements.”

Julie Moore, says they are Wellintionians through and through, and is proud of their history reaching the 100-year milestone.

“It is very special to be able to carry on my great-grandfathers legacy. I think he would be extremely proud to see how the business has progressed today,” says Julie.

“Wellington has been home to our family since 1892 and we are so proud to be able to give back to our wonderful city. A big part of our success is having our family and management team close, allowing us to be hands-on at each of our stores.”

Centenary celebrations are planned around the middle of the year to coincide with the official commencement of business June 1, 1918.

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.


Idealog + Studio ZQ launch Wool-ovation competition: Enter now

Idealog is one of the few media brands dedicated to celebrating New Zealand’s special brand of creativity. We've teamed up with the New Zealand Merino ...


Sharesies investment platform joins the NZX

  • News
  • June 25, 2019
  • Courtney Devereux
Sharesies investment platform joins the NZX

Investment growth platform Sharesies has had a busy year in 2019, becoming B Corp certified earlier in April, and now has become an NZX participant starting this July.

Read more

Capitalise on today and invest in tomorrow at the Retail NZ Summit and SME Forum

New Zealand’s leading retail trade organization, Retail NZ, works year-round to assist its members with retail advice, benefits, industry intel and education. This July it’s ...


Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Regional rollercoaster
What does retail look like in 2019 for ...
Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...

Ambiente: A window on the world

Global forces like Brexit and climate change are affecting trade worldwide. Sarah Dunn consults the Ambiente trade fair in Germany for evidence of how this ...


Sephora beauty bus to tour New Zealand ahead of store launch

  • News
  • June 24, 2019
  • Emily Bell
Sephora beauty bus to tour New Zealand ahead of store launch

If you hadn’t already heard, global beauty giant Sephora is coming to Auckland this July. Founded in France by Dominique Mandonnaud in 1970 and owned by luxury goods group LVMH Moët Hennessy Louis Vuitto, Sephora has since become a leading beauty pioneer, community and trailblazer in the industry, to say the least.

Read more

Pottery Barn hits the New Zealand market through Ballantynes

  • News
  • June 21, 2019
  • Sarah Dunn
Pottery Barn hits the New Zealand market through Ballantynes

Heritage Canterbury department store Ballantynes is introducing the US brands Pottery Barn, Pottery Barn Kids and West Elm to the Kiwi market through a New Zealand exclusive partnership with Williams-Sonoma.

Read more
Next page
Results for
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

The Register

Content marketing/advertising? Email or call 022 639 3004

View Media Kit