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Moore Wilson's reaches 100 years in business

  • News
  • February 22, 2018
Moore Wilson's reaches 100 years in business

Wellington food emporium, Moore Wilson’s, is celebrating its first century in business. The 100-year milestone is a great achievement for the business which has remained family run since 1918.

With roots firm in Wellington, the emporium has been a long favorite for the capital, although has branched out towards Porirua, Masterton and Lower Hutt in recent years.

Moore Wilson’s supplies to both business and the individual shopper, making it a key part of the community. Beginnings saw the store supplying bulk goods to the service and hospitality industry, and since then has grown to include kitchen and homewares, and the Fresh Concept range in 1998.

Moore Wilson’s is renowned for stocking a staggering selection of food from around New Zealand and overseas. It is the go-to place for everything from freeze-dried pineapple powder to Malaysian cooking caramel Karamel Makasan.

Last year Moore Wilson’s launched a pair of pop-up food pods, providing a chance for local artisans, cafes and restaurants to share their brand of street food for a week or two.

Talking to Rachel Helyer Donaldson for NZ Retail in May, owner Graeme Moore expressed their refusal to be bought out or to expand out.

“We’ve had a few offers over the years… but we’ve stuck to it here. A lot of the people who approached us, going way back, for takeovers, they’ve all since disappeared.”

These days Moore Wilson’s concentrates on its core businesses, says his daughter Julie. “We like to keep the focus on what we are doing and we are constantly doing little improvements.”

Julie Moore, says they are Wellintionians through and through, and is proud of their history reaching the 100-year milestone.

“It is very special to be able to carry on my great-grandfathers legacy. I think he would be extremely proud to see how the business has progressed today,” says Julie.

“Wellington has been home to our family since 1892 and we are so proud to be able to give back to our wonderful city. A big part of our success is having our family and management team close, allowing us to be hands-on at each of our stores.”

Centenary celebrations are planned around the middle of the year to coincide with the official commencement of business June 1, 1918.

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