Close
 

Mecca Cosmetica announces Takapuna store

  • News
  • February 28, 2018
  • Courtney Devereux
Mecca Cosmetica announces Takapuna store

Takapuna is set to be the next location for Mecca Cosmetica with the store set to open early March. The newest location will include much-loved favourites of the brand, as well as new items exclusive to the Takapuna branch. 

Beauty lovers on the North Shore can now get their make-up fix closer to home, as Mecca Cosmetica opens its doors on March 8.

The store, which is located on 67 Hurstmere Road, will offer some of the most cultivated Mecca classics, such as Nars, Hourglass, Chantecaille, Sunday Riley and Kate Somerville. 

Among favourite brands, the new store will also be the first New Zealand location to offer the Mecca Perfumeria and Trove concepts. This is a concept offering new fragrant brands and a handpicked selection of niche beauty brands. These will be exclusive to the Takapuna branch.

Mecca Cosmetica, different from its sister label Mecca Maxima which opened on Queen Street last year, has only three other New Zealand stores. Two in Auckland and one in Christchurch, the other three locations are the Maxima arm of the company which stocks a wider range and has a larger focus on skin care as well as make-up.

Mecca consumers have an almost cult-like loyalty, with hundreds of people lining up in the early hours of the morning for the opening of the Queen Street Mecca Maxima. Prizes and discounts were offered for special customers first in line.

A smaller media event I being planned for the Takapuna opening, with VIP attendees being the first to view the new store and the exclusive Trove products. 

The Mecca Cosmetica falls at 185 square-metres. With no doubt the design reflecting Mecca’s sleek way of executing its fit-outs. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 
 
 

Thankyou wants customers to fly its logo from a crane

  • News
  • June 18, 2018
  • Sarah Dunn
Thankyou wants customers to fly its logo from a crane

Australian social enterprise company Thankyou is newly launched in New Zealand with a strong narrative of charitable giving and a range of affordably-priced personal care products. But first, it wants customers to literally go above and beyond to promote it.

Read more
 
 
 
topics
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
How to open a store
Sarah Dunn considers what it would take to ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 
 
 
 

Get a glimpse of The Retail Hotlist 2018

  • News
  • June 15, 2018
  • The Register team
Get a glimpse of The Retail Hotlist 2018

New Zealand’s hottest retailers put on their party frocks and dancing shoes for The Register and NZ Retail’s first event, The Retail Hotlist, in June. We’ve now released the official video.

Read more
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita@tangiblemedia.co.nz or call 022 639 3004

View Media Kit

}