Mecca Cosmetica announces Takapuna store

  • News
  • February 28, 2018
  • Courtney Devereux
Mecca Cosmetica announces Takapuna store

Takapuna is set to be the next location for Mecca Cosmetica with the store set to open early March. The newest location will include much-loved favourites of the brand, as well as new items exclusive to the Takapuna branch. 

Beauty lovers on the North Shore can now get their make-up fix closer to home, as Mecca Cosmetica opens its doors on March 8.

The store, which is located on 67 Hurstmere Road, will offer some of the most cultivated Mecca classics, such as Nars, Hourglass, Chantecaille, Sunday Riley and Kate Somerville. 

Among favourite brands, the new store will also be the first New Zealand location to offer the Mecca Perfumeria and Trove concepts. This is a concept offering new fragrant brands and a handpicked selection of niche beauty brands. These will be exclusive to the Takapuna branch.

Mecca Cosmetica, different from its sister label Mecca Maxima which opened on Queen Street last year, has only three other New Zealand stores. Two in Auckland and one in Christchurch, the other three locations are the Maxima arm of the company which stocks a wider range and has a larger focus on skin care as well as make-up.

Mecca consumers have an almost cult-like loyalty, with hundreds of people lining up in the early hours of the morning for the opening of the Queen Street Mecca Maxima. Prizes and discounts were offered for special customers first in line.

A smaller media event I being planned for the Takapuna opening, with VIP attendees being the first to view the new store and the exclusive Trove products. 

The Mecca Cosmetica falls at 185 square-metres. With no doubt the design reflecting Mecca’s sleek way of executing its fit-outs. 

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Thankyou wants customers to fly its logo from a crane

  • News
  • June 18, 2018
  • Sarah Dunn
Thankyou wants customers to fly its logo from a crane

Australian social enterprise company Thankyou is newly launched in New Zealand with a strong narrative of charitable giving and a range of affordably-priced personal care products. But first, it wants customers to literally go above and beyond to promote it.

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Get a glimpse of The Retail Hotlist 2018

  • News
  • June 15, 2018
  • The Register team
Get a glimpse of The Retail Hotlist 2018

New Zealand’s hottest retailers put on their party frocks and dancing shoes for The Register and NZ Retail’s first event, The Retail Hotlist, in June. We’ve now released the official video.

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