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Dyson is doubling down on New Zealand

  • News
  • February 19, 2018
  • Sarah Dunn
Dyson is doubling down on New Zealand

British-owned domestic appliance supplier Dyson is investing in its New Zealand market by opening its first dedicated local office this year. It’s also transitioning into handling its own distribution.

The Dyson local office will open in May 2018. Dyson is currently recruiting for retail roles, including retail marketing executive and assistant retail/events manager.

The company says its retail partners shouldn’t anticipate any significant changes, and says it’s managing the transition process from previous distributor Avery Robinson Ltd “very closely”.

A Dyson spokesperson says: "We acknowledge there is 20 years of experience from Avery Robinson Ltd in New Zealand – the transition process is being managed in a very detailed and careful way to ensure we continue to delight our New Zealand consumers and forge closer relationships with them".

Dyson has hinted that the new office will likely result in joint business plans being formed with retail partners. Dyson will dedicate in-house resources to ensure it is able to introduce new advanced technologies sooner to both customers and retail partners. The Dyson spokesperson says, "We will be leveraging our expertise in New Zealand and the knowledge of partner retailers to ensure we give New Zealand consumers the best possible Dyson experience".

Dyson has been enjoying significant growth in New Zealand lately, with the local business growing in value by more than 23 percent over 2017. Since 2013, Dyson Australia and New Zealand’s growth has tripled, and the company sees New Zealand as a key growth market.

Glenn Andrew, managing director of Dyson ANZ says: “Over the past three years, Dyson has almost doubled its marketing investment in New Zealand. We expect to continue that level of commitment in future years with exciting innovations that will revolutionise categories.”

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