The 2017 Retail Yearbook: Part three

  • News
  • January 2, 2018
The 2017 Retail Yearbook: Part three

Here's part three of the Retail Yearbook series, which includes Most Rock'n'roll Brand, Best Brand Mascot and the Phoenix Award. 

Most rock’n roll brand – Winner: iLabb
Runner-up: Container Door

Even among other streetwear and sports gear companies, there’s no corporate identity quite like iLabb’s. The 10-year-old apparel retailer was founded as a motocross-inspired decal and casual apparel brand in 2007, developing into the apparel market initially as a result of a marketing technique for the decal brand. The company kept its irreverent, cheeky sense of humour as it grew into a major brand with a North American presence and 90 stockists across New Zealand and Australia.

The ‘phoenix’ award for a dramatic return to form – Winner: Kathmandu
Runner-up: Banks Group, a 79-year-old family business which was sold by its receivers to a group of investors led by the son of its former director.

This year has been one of prosperity for Kathmandu, which turned 30. After a takeover crisis in 2015 saw EBITDA down 36.5 percent, the company turned profit on its head in both 2016 and this year. Now, Kathmandu is New Zealand’s go-to outdoor retailer, with half year profit rising 13 percent and shares rising 1.8 percent compared to 2016. To celebrate its 30th anniversary, Kathmandu re-designed some of its iconic pieces, and over the year-long celebration encouraged customers to share their stories online of their adventures with Kathmandu items over the years.

The best brand mascot award – Winner: Junk & Disorderly’s “Adam”
Runner-up: Pak’n Save’s “Stickman”

Auckland second-hand and antique goods store Junk & Disorderly attracts droves of loyal shoppers through its artful arrangement of eye-catching oddities. Among the most reliably unusual is the sight of its anatomically-correct mannequin mascot Adam, who can be found sprawled on couches; lounging in a hammock; packed into trucks of new stock; sporting various vintage headwear and even, with a pair of shorts rendering him appropriate for younger viewers, appearing on The Block.

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Thankyou wants customers to fly its logo from a crane

  • News
  • June 18, 2018
  • Sarah Dunn
Thankyou wants customers to fly its logo from a crane

Australian social enterprise company Thankyou is newly launched in New Zealand with a strong narrative of charitable giving and a range of affordably-priced personal care products. But first, it wants customers to literally go above and beyond to promote it.

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Get a glimpse of The Retail Hotlist 2018

  • News
  • June 15, 2018
  • The Register team
Get a glimpse of The Retail Hotlist 2018

New Zealand’s hottest retailers put on their party frocks and dancing shoes for The Register and NZ Retail’s first event, The Retail Hotlist, in June. We’ve now released the official video.

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