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The 2017 Retail Yearbook: Part five

  • News
  • January 9, 2018
The 2017 Retail Yearbook: Part five

Our Retail Yearbook series explores the events of 2017. Part five includes the Biggest Whoopsie, Most On-trend Fit-out and Most Wholesome Campaign awards

Biggest whoopsie – Winner: 123 Mart
Runner-up: Eat My Lunch, for its open letter encouraging MPs to “take real action against child poverty” by becoming customers.

Dollar store chain The 123 Mart was prosecuted by the Commerce Commission for selling unsafe toys and other goods, and was convicted in October. The chain, which was founded in 1995, had a $337,000 fine imposed, which ultimately saw the company placed into liquidation. In sentencing at the Auckland District Court, judge Rob Ronayne noted that The 123 Mart had been twice warned by the Commerce Commission, “and even after prosecution commenced it continued to offend and lied as a cover-up. Its behaviour had been cavalier and brazen.”

Most on trend fit-out – Winner: Lonely, Newmarket
Runner-up: Aesop

Lingerie label Lonely’s Newmarket location, which opened in February, was a mixture of soft yet open-air spaces. The Millennial pink walls are adorned with rose gold and bronze-finish features. Rich navy velvet contrasted with brass curved walls, and beautiful textured linen alongside dark and light oaks. The simple fit-out suits many of the year’s interior deco trends while also strongly communicating the Lonely brand.

Most wholesome campaign – Winner: Merchant 1948’s autumn 2017 ‘staff stories’
Runner-up: Karma Cola

The April campaign from Kiwi shoe retailer Merchant 1948, formerly known as Overland, features its staff at front and centre. The ‘staff stories’ campaign includes images of a diverse cast of key staff, paired with heartwarming stories about their relationships with people close to them. The wholesome campaign shows how the company places importance on its staff and their life stories, focusing on people as individuals rather than just additions to a brand. 

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Military-style semi-automatics ban announced

  • News
  • March 21, 2019
  • The Register team
Military-style semi-automatics ban announced

As of 3pm on March 21, a wide range of semi-automatic weapons have been reclassified under section 74A(c) of the Arms Act as requiring an E endorsement on a firearms license. This means they can no longer be sold to those with A-category gun licenses, and their purchase now requires police approval.

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Retailers gather for insights at NZ Retail and The Register's breakfast

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  • March 21, 2019
  • The Register
Retailers gather for insights at NZ Retail and The Register's breakfast

NZ Retail and The Register’s sales and marketing breakfast saw dozens of Kiwi retailers come together to network, sharing tips and tricks and absorbing expert advice.

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Who stole Christmas?

  • News
  • March 21, 2019
  • Kelly Withers
Who stole Christmas?

Results are starting to trickle in from Christmas 2018/2019, and for many retailers, they're a little disappointing. Paydar chief executive and co-founder Kelly Withers explores the data.

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Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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In the wake of the attack on Christchurch’s Muslim community on March 15, strong calls for changes to New Zealand’s gun last have been made. Trade Me was the first retailer to act, halting the sale of all semi-automatic weapons on its platform, and it has now been joined by Hunting & Fishing New Zealand.

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