Close
 

Styleshoots launches for retailers this week

  • In Association with LookDepot
  • November 23, 2017
Styleshoots launches for retailers this week

Consumers respond well to high quality product images – yet they respond even better to a more immersive, multimedia shopping experience with video content, says LookDepot managing director Andy Mackie.

LookDepot is the exclusive licensed distributor of an automated product photography system called StyleShoots for New Zealand, Australia and Singapore. Since 2014, LookDepot has been offering a table-style horizontal StyleShoots machine for flat-lays and non-clothing items or a vertical version for mannequins, accessories and general product. Both can be operated via iPad by a single, untrained and unskilled individual, to create high-quality and consistentproduct images with the background automatically cropped out.

Now, a new product called StyleShoots Live adds video capability to LookDepot’s range. Cost and time has historically been a barrier to producing high-quality video content, but StyleShoots Live will enable these retailers to generate high-quality video content in-house.

“StyleShoots Live will remove that barrier allowing fully-edited video and stills to be created formatted for online, all social media channels and in-store digital signage in a matter of minutes,” says Mackie.

StyleShoots Live pieces together videos based on customisable pre-sets and templates. StyleShoots’ proprietary Style Engine™ technology handles cuts, aspect ratio, transitions, fades and exports your video in many formats. The stylist and art director can manage the process of creating the stills and video and making the selects.

Mackie says product videos are increasingly important to online retailers, particularly those in the fashion category. Current LookDepot customers include The Warehouse Group, Cotton On and Billabong.

“Video shows clothes from multiple angles and how the light interacts with the fabric, shoppers can gain a better impression of the texture, fit and colour,” he says. “This makes them less surprised when their package arrives and less likely to return the product.”

Bricks and mortar retail continues to thrive on customers who need to feel clothing or try it on before buying it, but compared to a still image, high-quality product video is the closest a retailer can get to bridging the gap between digital and physical retail, Mackie says.

Larger retailers can purchase StyleShoots Live or the Vertical and Horizontal still-image StyleShoots machines outright through LookDepot. The company’s team of installation specialists will install and provide training and on-going support.

Asset Factory offers access to the same technology through a rental operation, allowing the SME retail market to hire the machines on an flexible time basis. The Asset Factory team works with a diverse range of customers from fashion apparel and accessories, sports and technical apparel, lingerie, jewellery, home ware, gifts, food and wine through to the medical and hardware industries.

A StyleShoots product shoot is much the same as any other, says Jo Mackie, Asset Factory director, but the company’s technology allows the brand owners to manage the process, removing the costly need for a photographer, videographer and editing suite.

“To shoot you simply follow the interface prompts based on your chosen style and the machine controls the motorised camera setup,” says Jo Mackie. “After, your footage is saved by product for easy file management.”

LookDepot offers further services including:

  • MockShop. This visual merchandising software lets the user build fully merchandised interactive 3D stores, to automatically generate planograms which provide a complete visual guide to every fixture in the store, to visually analyse your product data, and to create storyboards and range books in minutes.
  • ShopShape. This tablet-based visual merchandising software allows users to send clear instructions and visual guidelines to store managers, plus track compliance, campaigns and instructions.
  • Pimberly. Pimberly is a powerful cloud-based Product Information Management (PIM) system for connecting suppliers and distributors. It makes accessing, storing, organising, publishing and sharing product information to multiple channels simple – ensuring it’s all consistent and up to date.

The benefits of offering product videos online

52 percent of shoppers are more confident in their purchases when shopping with video content.
57 percent are less surprised when receiving products after having seen a video and will be less likely to return.
81 percent more time is spent on sites from consumer audiences watching a video.
62 percent of consumers discover new products through watching videos on their social news feeds.
73 percent more visitors who watch videos of products will buy them.


For sales enquiries contact LookDepot at info@lookdepot.com or +64 9 3773559.

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

Military-style semi-automatics ban announced

  • News
  • March 21, 2019
  • The Register team
Military-style semi-automatics ban announced

As of 3pm on March 21, a wide range of semi-automatic weapons have been reclassified under section 74A(c) of the Arms Act as requiring an E endorsement on a firearms license. This means they can no longer be sold to those with A-category gun licenses, and their purchase now requires police approval.

Read more
 
 

Retailers gather for insights at NZ Retail and The Register's breakfast

  • News
  • March 21, 2019
  • The Register
Retailers gather for insights at NZ Retail and The Register's breakfast

NZ Retail and The Register’s sales and marketing breakfast saw dozens of Kiwi retailers come together to network, sharing tips and tricks and absorbing expert advice.

Read more
 
 

Who stole Christmas?

  • News
  • March 21, 2019
  • Kelly Withers
Who stole Christmas?

Results are starting to trickle in from Christmas 2018/2019, and for many retailers, they're a little disappointing. Paydar chief executive and co-founder Kelly Withers explores the data.

Read more
 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

Chinese businesspeople raise millions for Christchurch victims

  • News
  • March 21, 2019
  • Radio New Zealand
Chinese businesspeople raise millions for Christchurch victims

A group of visiting Chinese businesspeople have raised $2.35 million for victims of the Christchurch mass shooting.

Read more
 
 
News

The Retail NZ Awards: What does it take to be a winning retailer?

Take this time to shine with the upcoming Retail NZ awards, a chance to show the retail industry what makes your business stand out. No ...

 

Hunting & Fishing New Zealand voluntarily pulls military-style assault weapons from sale

  • News
  • March 20, 2019
  • Sarah Dunn
Hunting & Fishing New Zealand voluntarily pulls military-style assault weapons from sale

In the wake of the attack on Christchurch’s Muslim community on March 15, strong calls for changes to New Zealand’s gun last have been made. Trade Me was the first retailer to act, halting the sale of all semi-automatic weapons on its platform, and it has now been joined by Hunting & Fishing New Zealand.

Read more
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}