On the weekend starting 24 November, many retailers will lower prices in a day-long sale. From independent stores to multichannel retailers, who is jumping on the Black Friday and Cyber Monday bandwagon?
Black Friday is the US-focused shopping spree that falls after Thanksgiving. While New Zealand doesn’t recognise Thanksgiving as a national holiday, Black Friday is entirely consumerist driven.
The American holiday went global, and with that came New Zealand’s want to be included, thus our very own Black Friday crept into stores. But which of our retailers are committing to lowering prices for the day, and where are the best deals?
Noel Leeming, The Warehouse, Harvey Norman, The Appliance Shed, Air New Zealand and (unsurprisingly) Briscoes are all advertising upcoming sales that either run specifically on the Friday or go all weekend.
The Warehouse calls Black Friday 'Red Friday'.
Sales are different in nature between the stores. Some are bulk whole-store discounts (Briscoes) while others have more specific 10-60 percent of a certain range (Noel Leeming).
However, all stores have deals that run both online and in their bricks and mortar locations, meaning shoppers can participate in the event without going near a crowd.
Online sites such as Sephora are offering 15 percent off for three days over the weekend. Glassons and Hallensteins are expected to have weekend-long sales based around the same time. The latter store's Black Friday deals have already started.
Kathmandu is offering online discounts of up to 10 percent. Australian chain Cotton On is getting heavily into the swing of both Black Friday and Cyber Monday. The chain which also owns Supre, Rubi, Factorie and Typo is having a 30 percent off full prices merchandise in all its apparel stores, as well as 40 percent off online items come Cyber Monday.
Internationally, Amazon has been running deals ahead of Black Friday since November 14, including up to 60 percent of men's clothing. Online auction site eBay has also been revealing new offers each day since November 17, including reduced prices for iPhones.
Clickmonday.co.nz last year was an online site that offered Black Friday deals from retailers including Postie, Pagani, The Baby Factory and Pascoes. This year the site has been closed and will not be going ahead.
There are several sites in New Zealand based around finding the best Black Friday deals, mostly online. A lot of these include Cyber Monday, which is the online version of Black Friday. 2016's Cyber Monday saw New Zealand shoppers spend a record $2.28 billion in online sales, with numbers expecting to rise this coming Monday.
Clothing retailer Asos is promoting its "cyber weekend" this weekend with up to 70 percent off in the lead-up to the event. The Iconic is offering Cyber Monday deals with 20 percent off store wide via their mobile app. Missguided, an Australian site, is offering 30 percent off store wide also, with a live countdown timer current sitting at three days to go.
Cheapies.nz is another site dedicated to finding and linking to both Black Friday and Cyber Monday deals. The site features both national and international deals, sorting to deals in to categories from Amazon to travel. The site also includes the discount codes that may be required for that certain sale.
Like most American holidays that New Zealand has adopted, the main reason is to increase capital gain through purchases. Yet the opportunity to save money on Christmas shopping early is a big draw card for consumers who otherwise wouldn’t get involved with the holiday.
Shoppers should heed caution when it comes to Black Friday and Cyber Monday deals, however. Make sure the items are returnable, shop around for the best price, make sure items ship to New Zealand and remember to shop only on secure reputable sites.