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Halloween 2017: who's getting spooky and strange this year

  • News
  • October 31, 2017
  • StopPress Team
Halloween 2017: who's getting spooky and strange this year

nergy company Mobil New Zealand’s campaign reminded Kiwis to pick up lollies for trick-or-treaters from their local pit stop rather than relying on what’s left in the cupboard.

Using the tagline of ‘Don’t forget Halloween’ it shared pictures of kids dressed up as a witch, Dracula and a scientist with unsavoury ‘treats’ such as a fish, pickled onions, and a cauliflower.

To help parents with little trick-or-treaters AMI Insurance have offered some Halloween tips; including getting amongst the fun and dressing up when going along, setting rules for older kids and encouraging a 'competition' of who can take the longest to eat all their collected candy to avoid a sugar rush. 

In order to get their chocolate candy sufficiently 'pre-haunted' by Halloween, M&Ms New Zealand put boxes and boxes of candy into the historic property Alberton House in Auckland's Mt Albert for 13 days. A live stream of the event has since been sharing the spooky activity, including moving objects and flickering lights.

While many brands have been busy injecting Halloween fun into their brands, Cadbury and Countdown decided to team up and get to the bottom of how Kiwis are celebrating Halloween and what our biggest fears are.

Snakes, public speaking and parallel parking in front of an audience were revealed as the top three fears, followed by house prices, spiders and having a credit card declined.

The survey of more than 1,000 participants also showed Halloween is growing in popularity in New Zealand, with 61 percent celebrating the spooky holiday.

“We found that more than 35 percent said Halloween is all about trick-or-treating, and dressing up in scary costumes is a very close second,” said Cadbury New Zealand country manager, James Kane.

“We wanted to take a light-hearted look at Halloween’s scarier side, so together with Countdown we asked people to share some of the things that scare them most.”

Kane says some of the funniest responses were from people who were a little disappointed with their Halloween fare.

“Vegetables like potatoes, carrots, and peas made the worst trick-or-treat gift list along with savoury items like tinned tuna and baked beans. One extremely disappointed trick-or-treater received an uninflated balloon, and another found the unshelled walnuts they received hard to swallow.”

To back up the survey results, Countdown analysed its sales data and discovered that sales of Halloween merchandise last year increased more than 273 percent from Halloween 2015, and chocolate sales also jumped more than 14 percent.

International efforts

Overseas, Google’s daily doodle clicked through to a cute short film called Jinx’s Night Out about a little ghost who just wants to go trickle-treating with some friends. He tries on a variety of costumes – from a princess to a mummy – until he finds the perfect fit. 



Budget British supermarket chain ASDA brings humour to Halloween with the help of Saatchi & Saatchi London, rolling out a spot in which a family gets possessed by the 80’s Cameo song 'Word Up'.

And Zulu Alpha Kilo, a Canadian agency, used a Halloween theme to promote Harley-Davidson Genuine Parts and Merchandise. It honours Harley’s iconic skull logo with a poster and social post showing a skull made up of every part of the legendary Sportster bike, Forty-Eight.

  • If you saw any other stand-out Halloween campaigns, please share them in the comments below.

    This story originally appeared on StopPress.
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Hunting & Fishing New Zealand voluntarily pulls military-style assault weapons from sale

  • News
  • March 20, 2019
  • Sarah Dunn
Hunting & Fishing New Zealand voluntarily pulls military-style assault weapons from sale

In the wake of the attack on Christchurch’s Muslim community on March 15, strong calls for changes to New Zealand’s gun last have been made. Trade Me was the first retailer to act, halting the sale of all semi-automatic weapons on its platform, and it has now been joined by Hunting & Fishing New Zealand.

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Superette to open new concept store showcasing international brands

  • News
  • March 20, 2019
  • The Register team
Superette to open new concept store showcasing international brands

Apparel boutique Superette has announced it will open an ‘international flagship’ in Newmarket on April 4. The store will feature handpicked products from both established and emerging international designers.

Read more
 
 

What businesses can do to help support Christchurch and the Muslim community this week

  • Opinion
  • March 19, 2019
  • Rosie Collins
What businesses can do to help support Christchurch and the Muslim community this week

As many New Zealanders go back to work for the first time today since Friday’s attacks, feelings of anger, sadness, numbness, apprehension, and confusion will be shared around the country. Rosie Collins is the managing director of Step Changers, a registered charity working to normalise corporate social responsibility in New Zealand. In the wake of the Christchurch terror attack, she shares three ways businesses can help both their staff and the wider Muslim and Christchurch community this week.

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China and New Zealand’s year of tourism

  • Opinion
  • March 19, 2019
  • Juanita Neville-Te Rito
China and New Zealand’s year of tourism

Think about how to best welcome Chinese tourists into your store this year.

Read more
 
 

Coca-Cola reveals how much plastic it uses

  • News
  • March 19, 2019
  • Radio New Zealand
Coca-Cola reveals how much plastic it uses

For the first time, Coca-Cola has revealed it used three million tonnes of plastic packaging in one year.

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Profits for The Warehouse on the rise after restructure

  • News
  • March 19, 2019
  • Radio New Zealand
Profits for The Warehouse on the rise after restructure

The Warehouse has made a solid first half profit as it continues to restructure and invest in digital services.

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