Close
 

Fit-Out: A fresh new concept

  • News
  • October 23, 2017
  • Courtney Devereux
Fit-Out: A fresh new concept

Foodstuffs has launched a new small-format grocery brand linked to its existing New World offering called Fresh Collective by New World.

The spanking new Fresh Collective on Auckland’s Alberton Ave was a Four Square before Foodstuffs approached owner Steve McClean about the possibility of rebranding it.

The store was relaunched as a Fresh Collective by New World in August – it’s only the second store of its kind. McClean jumped at the opportunity, saying it has given him the option to provide more for his customers. 

“It has given me the ability to completely transform the store and give my customers a whole new offer in terms of new products and a fantastic environment to shop in. We’re better catering to their needs in terms of offering meal inspiration and solutions.”

The construction of the new Fresh Collective took nine weeks to fully complete. The store closed on June 20 while the 660-square metre area was stripped back completely to its shell, opening officially on August 20. 

From the beginning, Foodstuffs approached the design of the new store very differently. Designworks worked with the Foodstuffs marketing team for over a year to undertake market research and come up with the new brand and brand identity.

According to McClean, a new type of life-size prototype was constructed solely for the fit-out.

“They created a life-sized mock-up of the entire store made from polystyrene and cardboard, so that we could all walk around inside it and see where the counters would go, and how big the aisles would be. That was a first for Foodstuffs and it helped ensure there were no surprises,” McClean says.

The property teams then worked to deliver the final product. The team of contractors included Format Interiors, Owl Electrical, Thorn Lighting, Sharp Signs, FPG and Wanzl Shelving.

One of the key features is the state-of-theart water loop refrigeration system, designed and installed by Auckland company EcoChill. It’s the first time such a system has been installed in a New Zealand supermarket and was commissioned by Foodstuffs to be as environmentally friendly as possible.

“As well as saving on electricity, the new water loop system contains a refrigerant that has less than half the global warming potential of standard synthetic refrigerants.”

McClean says he’s blown away by what has been achieved. The new store has been built within the old footprint, but feels much larger. The gross floor area is 660 square metres yet the retail floor itself is only 480.

“The fact that we’ve taken out the ceiling panels helps. It makes the whole space feel bigger – and has given it a much more modern look.”

The small format grocery brand offers additional amenities such as an in-house barista, wine tasting and an extensive deli counter. It also allows customers to order fresh smoothies; grab some sushi; choose a meal kit for dinner tonight or pick up some premium cuts from the in-house butcher. Customers can also get their everyday, food-focused top-up grocery needs.

“For some time now, we’ve been analysing what we offer our urban customers,” Foodstuffs North Island CEO Chris Quin says.

“The store has fresh food at its heart, with an extensive deli counter, a full specialty cheese range and an extensive range of fresh fruit and vegetables. It brings the best of what New World offers to a small, local store.”  

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 
 
 

Thankyou wants customers to fly its logo from a crane

  • News
  • June 18, 2018
  • Sarah Dunn
Thankyou wants customers to fly its logo from a crane

Australian social enterprise company Thankyou is newly launched in New Zealand with a strong narrative of charitable giving and a range of affordably-priced personal care products. But first, it wants customers to literally go above and beyond to promote it.

Read more
 
 
 
topics
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
How to open a store
Sarah Dunn considers what it would take to ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 
 
 
 

Get a glimpse of The Retail Hotlist 2018

  • News
  • June 15, 2018
  • The Register team
Get a glimpse of The Retail Hotlist 2018

New Zealand’s hottest retailers put on their party frocks and dancing shoes for The Register and NZ Retail’s first event, The Retail Hotlist, in June. We’ve now released the official video.

Read more
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita@tangiblemedia.co.nz or call 022 639 3004

View Media Kit

}