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Allbirds foray into shoes for little ones with Smallbirds

  • News
  • October 26, 2017
  • Elly Strang
Allbirds foray into shoes for little ones with Smallbirds

After battling requests for a line of shoes made for kids, Allbirds has given the punters what they desire and launched a limited edition children's footwear range called Smallbirds. And in the spirit of creative overachieving, co-founder Joey Zwillinger has written a children's picture book about a sheep called Sadie Shaves the Day that will be given out for free with each purchase of a pair of shoes.
 

Allbirds co-founder Tim Brown says the brand has released this limited edition range of kids shoes to appease customers who've been lusting after a children's version for a while. 

“Customers have long been asking when we would introduce a line for kids. Given merino wool’s intrinsic qualities, it made complete sense to move in this direction – it’s soft-to-the-touch, washable, and tailor-made for sensitive, young skin. Plus, the naming options were just too good,” Brown says.

Smallbirds are the same soft and sustainable design as the Allbirds adult version, but just with a smaller footprint. Three colours of the shoe are available – NZ Blue, Kea Red and Natural.



Smallbirds also boasts the fact they're easily machine washable, which means kids can move their feet, get filthy and explore the outdoors without a care in the world. 

To celebrate the launch, co-founder Zwillinger penned a children’s picture book that celebrates the curiosity, community and courage of a sheep named Sadie.

“We loved the idea of connecting the Smallbirds launch with a playful story about a single person’s ability to make a positive impact on our planet,” says Zwillinger.

The book will be free with purchase for a limited time, and additional copies can be bought online, with all of the proceeds going to charity. 

The limited edition children's shoe range is the latest stunt by Allbirds this year, following its opening of a second bricks-and-mortar store in New York and successful capital raising of US$17.5 million (approximately $24 million NZD) in Series B funding in September.

The company also hinted at plans to open further stores both in New Zealand and further abroad. 

Since launching just over 18 months ago, the New Zealand born brand has gone from strength to strength, picking up a coveted Best Award, many a celebrity endorsement and rave reviews.
 


Perhaps most notably, Allbirds shoes have become a cult icon in Silicon Valley and are the footwear of choice among entrepreneurs and those in the tech industry, raising their profile even further. 

When asked about this recently by the New York Observer, Zwillinger said the types of people the shoe's design was attracting was because there's a "creative class of people who are on their feet for way longer in the day and working for a lot longer in the day than the traditional work environment. Architects, interior designers, entertainers in music and acting all are loving it in the same kind of way."​

And now, the next generation of young creatives can enjoy donning them too.



This story originally appeared on Idealog.

​ ​

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Outgoing Spark CEO Simon Moutter talks transformation, diversity and leaving a legacy beyond just metrics

  • News
  • July 11, 2019
  • Elly Strang
Outgoing Spark CEO Simon Moutter talks transformation, diversity and leaving a legacy beyond just metrics

Simon Moutter has just wrapped up a seven-year tenure at telecommunications company Spark. Under his rein, the changes the company has gone through are nothing short of radical, from its name (Telecom to Spark), to its operating model (traditional to agile), to its culture (publicly called out to inclusive) to its structure (one monopoly brand to many). Here, Moutter has a candid chat about his journey as CEO, the company's push to be a more diverse and inclusive workplace and how one of his biggest lessons learned was he couldn’t solve a cultural issue with processes and strategy.

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Sephora on Queen Street announced for July opening

  • News
  • July 11, 2019
  • Courtney Devereux
Sephora on Queen Street announced for July opening

Three years after launching online into New Zealand in 2016, French beauty chain Sephora is ready to commit to bricks and mortar. Now, the beauty store is set to open its three level flagship on Queen Street come July 20.

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Kiwi manufacturing cements itself on home shores with latest acquisition

  • News
  • July 11, 2019
  • Courtney Devereux
Kiwi manufacturing cements itself on home shores with latest acquisition

New Zealand based manufacturing has seen success as Cactus Outdoor, a Kiwi owned manufacturing brand, has acquired Albion Clothing Limited. The two manufacture companies will combine to create some of the most used and robust clothing supplied in New Zealand.

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New Zealand’s first Lego store announced

  • News
  • July 10, 2019
  • The Register team
New Zealand’s first Lego store announced

New Zealand has many stores which stock Lego, but it’s now been announced that New Zealand’s first Lego certified store will open in Auckland later this year.

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  • News
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  • Sarah Dunn
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  • News
  • July 9, 2019
  • Courtney Devereux
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