Close
 

Meet the newest ethical label: HIH

  • News
  • October 9, 2017
  • Courtney Devereux
Meet the newest ethical label: HIH

Dan Buckley, founder of Huffer, has transferred his streetwear knowledge into two separate labels, Thing Thing and now the newest ethical line HIH. We spoke to Buckley about his thoughts on the new business.

Buckley's career in fashion took off to positive reviews. After a period off, Buckley said to Idealog back in 2012, that he still had a lot to give the streetwear game - shortly after Thing Thing was created.

Now, almost five years after the transition the streetwear mogul has launched his newest collection, HIH.

HIH, as stated by its site, is a line of ethically produced clothing, made in minimal quantity with quality of fabrication and thoughtful garment construction in mind.

Buckley has placed a lot of importance around the ethical manufacturing of this newest line - choosing to be transparent with the entire process of creating his items.

The collection, which you can scroll through below, includes high quality materials paired with simple yet comfortable designs - amongst the clothing available is also a "sitting down device", (read: chair) called The Wobbler. 

Long Long Tee - Black
Goosey TM Down Jacket - Black
Yes Short - Black
Yes Pant - Tan
Run Run Short - Blood
G Tee - Black
Super Singlet - White
The Wobbler - White

What inspired you to create HIH?

“In regards to working on clothing, it seems so natural to me, it’s just who I am I think. I am drawn to the simple nature of clothing design and production. It’s a product that is ‘right there’.

I love to be comfortable, at ease, and what I am wearing or not wearing is a major part of that, so the creation of HIH was just some kind of natural happening.”

What was the initial idea behind the new brand? Do you find that there is a demand for it?

“I just want to make super good clothing and deliver well. That’s it! HIH definitely has a small but growing customer base, - hopefully with some work we can grow this.”

A strong part of HIH is its ethical qualities, why is creating clothing that is 'ethical' important to you?

“It’s a common idea within businesses today, across all kinds of products and industries, and I really relate to this. I’m excited to work with a range of people, and I get excited to go and visit with my team in China, I am excited to develop a long and friendly relationship there, along with right across the business as it grows.

Having an ethical point of view, thinking about things long range, is just an easy way to be, and a good way to live.”

How do you ensure that you maintain good manufacturing relationships over in South China, where the clothes are created?

“Constant communication. We talk daily about so many aspects of the business, product design, development, and delivery, all the communication around that. We pay fairly which inspires our China team to do the work well, I think.

I am helping my guys in China grow their business which will, in turn, help their personal lives get better. We are working on moving the factory, so the team can be closer to their families. Currently, it’s a pretty big commute to work for the team, and we are pretty focused on family life as well as producing. Happy team equals better work and a better product, and it feels good, and gives our day purpose – to have good goals like this.”

How do you make sure there is a visibility around your ethical production?

“We run audits which are a double-edged sword, Audits like WRAP, are kind of good to get the certification that the factory is adhering to all elements – to provide great working conditions for their workers, the certification really helps, but this can be pretty expensive for the factory owners, and time-consuming for the staff.

The biggest thing I find to get a piece of mind around the ethics within the supply chain is to be intimately involved. Getting to know your maker on a personal level, getting into the factory, working in the factory. Getting personal with just seeing how everything is going, and being a part of it. I have worked with the same team for years across a handful of projects, but with HIH I have further cemented these long-term relationships.

I visit with my factory as much as I can, at least a couple times a year, as the business builds, this will happen even more.”

How do you target your demographic? What do you find works to most for your brand?

“With HIH word of mouth is the biggest one, so just talking about it – getting your buddies wearing it, is a great start point.

We run a little bit of advertising, Instagram, and Facebook along with a bit of Google ad word. Having a great product is what works best which leads to word of mouth which in turn leads to sales, this is what we are finding.”

How do you feel about working primarily in an ecommerce market?

“Particularly in the early days of a start-up, (HIH has been in the market for less than a year) you have to really work it, pick your battles and go for it. I am excited about being ecommerce only as it has unlimited potential - the planet is my market.

I have a pretty big vision for how we grow it. Ecommerce is great, but I am pretty sure ecommerce will not be the only avenue explored with HIH.”

Where are you hoping to see HIH in the near future? Tell us about your further plans for the business.

“More product and category experimentation, and refinement, and getting more people in HIH are our simple goals right now!”

The HIH factory is based in Guangzhou, South China. Have a look at the images below to see the inner workings of the manufacturing process.

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 
News

Part five: NZ Retail celebrates its 70th anniversary

NZ Retail started life on February 20, 1948 as The Retailer of N.Z. As it is today, it was the official publication of the NZ ...

 
 

Harness business confidence with the NZ Retail and Latitude Financial Service breakfast event

  • In Association with Latitude Financial Services
  • February 21, 2019
Harness business confidence with the NZ Retail and Latitude Financial Service breakfast event

Increasing sale size is a constant thought on the minds of all retailers, unanswered questions can lead to uncertainty and lack of confidence in your selling. NZ Retail magazine and the Register alongside Latitude Financial Services have all your retail marketing questions answered in a not-to-be-missed breakfast event, covering sales, to creative strategy and increasing basket size.

Read more
 
 

Diversity and inclusion in action: Why Spark gets behind the Pride community

  • Opinion
  • February 21, 2019
  • Sarah Williams
Diversity and inclusion in action: Why Spark gets behind the Pride community

One of Aotearoa's biggest companies, Spark, is a firm supporter of the LGBTQI+ community through its annual Pride advertising campaigns, its partnership with charity OUTline, and its diversity and inclusion values within the company. Head of brand at Spark New Zealand Sarah Williams explains why the company chose to champion this social issue, how these campaigns attract both the loudest praise and the greatest vilification from New Zealanders, and why that it makes it the most important cause the company champions.

Read more
 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

Is your website ready for voice search in 2019?

  • Opinion
  • February 21, 2019
  • Amanda Gross
Is your website ready for voice search in 2019?

Looking for answers online has never been so... audible. With the rise of smart speakers and booming popularity of virtual assistants, online searches are increasingly spoken aloud. It’s a trend that’s changing the nature of search – and redefining Search Engine Optimisation (SEO). Digital marketing agency krunch.co's managing editor Amanda Gross answers your burning questions about what’s happening in the world of voice search, and provide answers about how your business and website needs to adapt in our increasingly vocal world.

Read more
 
 

Ecoware gets new general manager, Grant Robinson

  • Who's Where
  • February 20, 2019
  • Courtney Devereux
Ecoware gets new general manager, Grant Robinson

Grant Robinson has made a big change from his position in a senior management role at Westpac, moving now to take the helm as general manager for fast-growing SME, Ecoware.

Read more
 
News

Part four: NZ Retail celebrates its 70th anniversary

NZ Retail started life on February 20, 1948 as The Retailer of N.Z. As it is today, it was the official publication of the NZ ...

 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}