There’s a new retailer in town and all it sells are cheese pastries. Not just any cheese pastries, however: Hokkaido Baked Cheese Tart sells, yes, Hokkaido-style baked cheese tarts.
Hokkaido Baked Cheese Tart’s first Kiwi store is due to open at Shop 5, 350 Queen St in Auckland on Friday 18 August.
“We are excited to introduce New Zealand to the baked cheese tart,” says New Zealand manager Marcus Teh. “Our Hokkaido baked cheese tarts have been a huge hit overseas, with lines around the block in Australia and Asia. Our stores are selling up to 20,000 tarts every day. We’re confident that Kiwis will love the contrast between the gooey, rich centre and the crisp tart base.”
The tarts are made to a traditional recipe originating from the Japanese island of Hokkaido. They have a three-cheese filling and a shortcrust base, and can be eaten hot or cold.
Hokkaido Baked Cheese Tart is owned in New Zealand by ST Group. The brand originated in Malaysia and has expanded quickly. There are now Hokkaido Baked Cheese Tart stores across Shanghai, Singapore, Indonesia, Brunei and Malaysia. The brand also launched in Australia last year with openings in Melbourne, Sydney and Perth.
ST Group also owns Malaysian fast food chain PappaRich, which entered New Zealand in 2015 and is soon to open a third New Zealand outlet at Sylvia Park; and Auckland-based bubble tea chain Gong Cha.