Kathmandu, Flooring Xtra and Noel Leeming were among the Kiwi retailers recognised for their “impeccable” catalogues and letterbox marketing campaigns at the Australasian Catalogue Association Awards on Friday.
The event, held at the Melbourne Convention and Exhibition Centre, celebrates catalogue marketing in Australia and New Zealand. This is the second year New Zealand retailers have had a dedicated category in the awards.
“After launching the New Zealand category last year, this year we are delighted to continue to showcase their impeccable content and the creators,” says Kellie Northwood, chief executive officer of the Australasian Catalogue Association (ACA). “The ACA recognises the reputable talent in NZ, and tonight we get to see how brands have pushed the boundaries to drive the consumer purchasing journey.”
Kathmandu took up the Award for ‘Recreation and Leisure’ over stiff competition from Mighty Ape and Auckland Art Gallery. Nicola Horan, creative director, Kathmandu, said on the night: “The team at Kathmandu is honoured to receive the award for Recreation and Leisure in New Zealand. The core of our brand is our unique lifestyle theme, and we are so proud to be acknowledged for all our hard work. We are an in-house team who cares about our output.”
Update: While there were five local winners announced for the New Zealand-specific categories, Stihl NZ was the only local organisation to win in the Cross-Tasman categories. The power tool company won in the home improvement category for its 'Stihl Shop Autumn Catalogue'.
The catalogue was pulled together by the in-house team at Stihl in conjunction with DDB.
Here’s the Kiwi winners.
Noel Leeming – ‘Noel Leeming 65 TV Promo’ produced by FCB New Zealand.
Harvey Norman NZ – ‘It’s All For Mum – Mother’s Day Gift Guide’ produced by GP Advertising.
Wallace Cotton – ‘Wallace Cotton Autumn 2017’ produced by Wallace Cotton in-house team.
Flooring Xtra – ‘Flooring Xtra National Mailer May 2016’ produced by Flooring Xtra in-house team.
Optique Line – ‘Convertibles Eyewear 2017 Collection’ produced by Optique Line.
Partridge Jewellers – ‘Partridge Jewellers’ produced by BDR MAX.
Farmers – ‘Farmers Autumn/Winter Collection Farmers’ produced by Farmers Trading Company.
Kmart – ‘Must Have You’ll Love to Live In’ produced by Kmart in-house team.
Category: Cosmetics and pharmacy
Lush Fresh Handmade Cosmetics – ‘The Naked Truth’ produce by Lush Fresh Handmade Cosmetics in-house team.
Nutrimetrics – ‘The Catalogue 2017 – New Zealand Edition’ produced by Nutrimetrics in-house team
Clicks Pharmacy Group – ‘Bailie & Lewis Pharmacy’ produced by Clicks Pharmacy in-house team.
Vantage Pharmacy Group – ‘Vantage Summer 2016 Catalogue’ produced by Bold Horizon.
Category: Recreation and leisure
Kathmandu – ‘Autumn Sale 2017’ produced by Kathmandu in-house team.
Kathmandu – ‘The Summit – Go light 20166/17’ produced by Kathmandu in-house team.
Mighty Ape – ‘Oct –Dec 20166 Game Guide’ produced by Mighty Ape in-house team.
Auckland Art Gallery – ‘Auckland Art Gallery’ produced by AKIN.
Kathmandu – ‘The Summit – Go Light 2016/17’ produced by Kathmandu in-house team.
Loyalty NZ– ‘Reward’ produced by Tangible Media.
Hanley’s Farm – ‘Hanley’s Farm Queenstown’ produced by Ivy Street.
Grill Magazine – ‘Grill Magazine’ produced by Crucial Colour Limited.
Flooring Xtra – ‘Flooring Xtra 68 Page May Lookbook’ produced by Flooring Xtra in-house team.
Lush Fresh Handmade Cosmetics – ‘The Naked Truth’ produced by Lush Fresh Handmade Cosmetics in-house team.
Freedom New Zealand – ‘Product Directory Winter Collection 2017’ produced by J&C ‘We Know Retail’.
For a full listing of winners and finalists go to www.catalogue.asn.au/awards