Close
 

Flick Electric Co. is Energy Retailer of the Year

  • News
  • August 10, 2017
  • Sarah Dunn
Flick Electric Co. is Energy Retailer of the Year

Three-year-old electricity retailer Flick Electric Co. has been honoured at the Deloitte Energy Excellence Awards with the Retailer of the Year award. We chatted with its chief executive about Steve O’Connor about what it’s like being a newcomer in the highly competitive electricity market.

O’Connor says the win is a reflection of the quality of Flick’s disruptive energy retailing model: “So many people didn’t think we would make it past a year, let alone three years.”

Rather than offering standardised pricing, Flick gives customers access to the wholesale cost of electricity, which changes every half-hour.

“Winning Retailer of the Year has topped off an extraordinary few months for the Flick team,” says O’Connor. “We’ve won a number of major awards, but to be recognised for being the best in the three ways that matter most to our business – innovation, growth and service – makes this win especially meaningful.”

The Deloitte Energy Excellence Awards recognise excellence and achievement across electricity, gas, petroleum and transport energy industries. The NZ Energy Retailer of the Year is an award for the energy retailer with the strongest overall performance in New Zealand for the year. Flick was up against retailers Electric Kiwi and Mercury Energy in this category.

Flick was also presented with Consumer NZ’s People’s Choice award for energy retailers on Tuesday.

O’Connor answered some questions for The Register below.

I note Flick customers have been suffering under unusually high spot prices lately. Can you tell us more about how Flick’s model enabled that situation and the broader customer reaction to it?

With lower lake levels this winter there’s been more pressure on supply which has driven up the market price of electricity. Because we pass through all of the wholesale costs of supply to Flicksters, this means they are exposed to the ups and downs of the wholesale market. While the past couple of months have seen higher bills for Flicksters (some of which is seasonal because people use more power in the winter) most of them understand that overall they’re still better off with us. Our customers saw average savings of $498 in the 12months before this winter kicked off and we fully expect savings to rebound quickly in the coming months.

What are the major issues facing electricity retailers this year and for the coming months?

As an industry, electricity retailers are still failing to deliver true value to consumers. We all have to have two eyes on the customer, not just one. Emerging technologies and heightened consumer expectations that comes off the back of disruption, will make it impossible for retailers to survive let alone thrive if they don’t completely pivot to be driven by customer needs.

In your opinion, what does Consumer NZ’s ‘fake review’ scandal of July say about the electricity retail market? It seems to indicate a very competitive environment.

The truth of human nature is that when people are under pressure they resort to bad behaviour. The environment is competitive and we’re all working with the tools we have to build great businesses. We have a highly differentiated customer value proposition, so we maintain a singular focus on growing our family of Flicksters. But if you don’t have a differentiated offer, then you’re forced to run down your competition rather than build your business on its own merits. 

Has there been any further incidents of that type? Do you expect any more underhanded activity as Flick continues to grow?

We see suspicious behavior all the time. It’s disappointing but we’re confident that bad behaviour will eventually come home to roost like it did with the Consumer NZ fake review. What’s most concerning to us is that some businesses think it’s okay to mislead consumers.

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

Eat my Lunch opens its first physical store

  • News
  • July 23, 2019
  • Courtney Devereux
Eat my Lunch opens its first physical store

The popular buy one give one model of Eat My Lunch has officially opened its first retail store in Auckland’s downtown Britomart. The store maintains its charity initiative, supplying a Kiwi kid lunch with every $14 spent.

Read more
 
 

InStyle names All Is For All’s Grace Stratton a ‘Badass Woman’

  • News
  • July 18, 2019
  • The Register team
InStyle names All Is For All’s Grace Stratton a ‘Badass Woman’

Grace Stratton, the 20-year-old founder of specialty ecommerce site All Is For All, has been named one of 50 global Badass Women by US glossy magazine InStyle. The list includes international celebrities like Mindy Kaling and businesspeople like Stitch Fix chief executive Katrina Lake.

Read more
 
 

Wellbeing in the workplace: Here's how its affecting your staff, and your bottom line

  • Opinion
  • July 18, 2019
  • Elly Strang
Wellbeing in the workplace: Here's how its affecting your staff, and your bottom line

Idealog editor Elly Strang recently spoke at the Magazine Publishers Association conference about the importance of wellbeing in the workplace, and the key takeaways from Wellness Month. She shares why it shouldn't be thought of as a luxury nice-to-have, like yoga classes, as research is showing it impacts on your bottom line, as well as some tips on how to create change in the workplace.

Read more
 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Regional rollercoaster
What does retail look like in 2019 for ...
Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

How HomeAR is incorporating AR into architecture design

  • technology
  • July 18, 2019
  • Courtney Devereux
How HomeAR is incorporating AR into architecture design

Many people struggle to envision plans from simple 2D renders and floor plans, as without a designer's eye, filling in blanks from imagination isn’t the most reliable method when it comes to something as important as building a brand-new home or store. Reactar has launched an augmented reality-based platform, HomeAR, to counteract this, which allows users to see and engage with homes in a virtual way, making the very personal process more reliable.

Read more
 
 

Simon West is the new chief executive of Torpedo7

  • Who's Where
  • July 18, 2019
Simon West is the new chief executive of Torpedo7

Simon West, who has 20 years' experience leading companies like Ezibuy, has been appointed the chief executive of The Warehouse Group's outdoor retailer Torpedo7.

Read more
 

Bay of Plenty D2C Saltysea opens its first store

  • Design
  • July 17, 2019
  • Sarah Dunn
Bay of Plenty D2C Saltysea opens its first store

Stephanie Saxton has been selling cheeky swimsuits and ethical activewear online out of Bay of Plenty's Athenree since 2018. She's now opened Saltysea's first bricks and mortar store, the Salty Collective.

Read more
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}