Secret Shopper: Michael Johnson

  • News
  • July 20, 2017
Secret Shopper: Michael Johnson

Michael Johnson is an Australian-based motivational speaker who goes by ‘The Mojo Master’. He’s on a personal mission to motivate people to transform and create the life they want, so that they can thrive and reach their full human potential.

What was the last purchase you were excited about, and why?

I was excited to buy a multi pack of Sharpie markers as I love drawing diagrams and pictures for coaching models. I think I may be a little crazy, but there is something exciting and fun about new, colourful Sharpies that does it for me.

Can you tell us about a retail experience you’ve had that was exciting or interesting?

I go to Bali frequently with clients and for holidays and there is a little place called Nadi’s Natural where they make organic teas, skin care, chocolate, essential oils etc. When you are there they give you foot rubs, hand massages, back scrubs, chocolate and teas to try. It’s a great experience.

What was your worst retail experience?

I recently bought a new microphone from an audio-visual retailer in Adelaide to use to record videos on my phone when I travel. After talking to them about what I wanted and what I needed it for they recommended a product that would work for me.

When I got home it didn’t fit my phone, so drove back there a few days later to return it and they told me they would need to special-order a newer product that would fit. After paying extra for the new product and extra to get it shipped within a few days to my house (as I was touring for five weeks and needed it before I left), it arrived the day after I left so I couldn’t use it for what I needed and it still didn’t fit my phone!

This is still being resolved.

Tell us about a purchase that's solved a problem for you.  

I just bought a new pair of runners. I was highly impressed with the service as before I bought the shoes, they put me on a treadmill and had me run to check out my foot biomechanics before suggesting the right runners for my foot type as I had been getting painful calf muscles.

Can you think of any item or service that would be useful to you but doesn't exist yet?

An energy power pack that allows a person to not need sleep. I do enjoy sleep but find I have so many exciting things to do, sometimes I would just like to stay awake for extended periods of time without crashing afterwards so I can get more done!

What’s an item that you’re planning on buying soon?

A new car as I sold my car and was planning to buy a new one. That was over three years ago.

What's your favourite store? 

The Apple store. I get all excited and buy things I don’t really need but I love the Apple vibe and experience in their stores.

This story originally appeared in the June / July 750 issue of Retail NZ.

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Direct sales: How multi-level marketing works

  • News
  • April 18, 2019
  • Sarah Dunn
Direct sales: How multi-level marketing works

The $200 million-plus direct sales economy contains many lessons retailers can use. As part of a wider look at this thriving corner of retail, we created a quick explainer showing how this business model typically works.

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Direct sales: Meet the upliners

  • News
  • April 18, 2019
  • Sarah Dunn
Direct sales: Meet the upliners

We profiled different participants in the direct sales industry to find out what retailers can learn from them. Meet Isagenix distributors Adam Nesbitt and Bianca Bathurst.

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Direct sales: Meet the business builder

  • News
  • April 18, 2019
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As part of a wider story looking at what retailers can learn from the direct sales industry, we profiled Isagenix distributor Ben Frost.

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A spectrum of retailers

  • Opinion
  • April 18, 2019
  • David Farrell
A spectrum of retailers

In recognition of April being Autism Awareness Month, retail commentator Dave Farrell considers the role of those on the spectrum in retail.

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How on-trend is your retail business?

  • Sponsored Content
  • April 18, 2019
  • Sponsored content
How on-trend is your retail business?

New insights from Visa highlight five evolving trends emerging from savvy retailers around the world. We’ve taken these global trends and looked at how they are playing out with merchants in New Zealand, and we’d now like to hear what you think of them.

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