Food obsession is a growing trend in New Zealand, foodies will go long distances in order to dine out rather than cook. Now, the trends are starting to show how this is ultimately effecting retail spaces.
The retail market is unpredictable at the best of times, but with trend analysis we can get a basic idea of what is doing well and what has a chance of continuing that growth.
Australian based retail expert, Suzee Brain, director of Brain and Poulter, discussed at the New Zealand Council of Shopping Centres 2017 Retail Conference, how food and beverage trends are changing the way we shop.
“Food, along with international fashion is one of the glimmers continuing to build growth in the retail sector.”
The addition of mixed use retail spaces relies heavily on restaurants and other eateries being readily available to consumers. But the technologies surrounding how these foods are delivered, served and consumed offers huge opportunities for retailers.
According to trends, social spaces and premium food halls are on the rise. This comes from retailers wanting to cater to the full needs of their customers.
Dr Sean Sands from Monash University in Melbourne, explained how even with the rise of online retail, brick and mortar retail is here to stay.
“Retailers are in the perfect place to capture consumers time outside of work. The question is how do you get people to dwell, to stay and then how do you make sales out of that?
“We are moving from selling commodities to experience and integrating this into stores. There is also a focus on educating the customer about the origin of the product to create a more diverse and engaged experience.”
It is clear even in Auckland that a lot of money goes into the expansion of dinning precincts near shopping areas.
Sylvia Park Shopping Centre was given new dining lane, The Grove, which was a $9.1 million expansion of the pre-existing lane.
West Auckland’s Lynn Mall got The Brickworks, another dinning lane which opened late 2015.
The back streets surrounding the New Market shopping district, which hold popular food eateries such as Best Ugly Bagel and Burger Burger, are also currently in development to accommodate more customers.