Making themselves at home: Retail and mixed-use developments

  • In Association with JLL
  • July 5, 2017
Making themselves at home: Retail and mixed-use developments

As land and property prices rise, mixed use developments are rapidly emerging in Auckland and other cities across the globe.

Mixed use developments typically combine two or more uses within a building, site or block. They can be designed horizontally or vertically, and may include a combination of residential, office and retail space. Retail and other commercial premises are generally located at ground floor with apartments or offices above.

These types of development have many benefits. Increased residential density helps to reduce urban sprawl, and residents have easy access to retail amenities, and reduced travel times between home, work and leisure activities. This type of high density development is increasingly required in Auckland and is a key strategy for the city’s growth under the Auckland Unitary Plan.

Being part of these new town developments offers exciting prospects to retailers, especially in areas that lack modern retail experiences. So, what do retailers need to consider when operating in a mixed use development? At JLL, we’re currently working with developers and retailers in a number of mixed use developments and understand the complexities of this new world.

As a retailer, you need to think about how different users will interact with the space. A  development may feature 120 stunning apartments above your retail offer, but if the residents leave early and come home late, this may not work for your business. Check that there is demand for your services as they won’t work without the support of the development’s occupants.

It’s also essential that you pick the right location within the development. Retailers will want to be located on prominent areas of the site, such as at corners and intersections, with street frontages that are highly visible and exposed to foot traffic.

You’ll also want to consider transport and parking options. For example, does the development have visitor parking, or is it restricted to the resident population? Being next to transport nodes and having car parking for your client base will help to ensure the success of your business.

If you’re a food and beverage provider, you’ll no doubt require back of house facilities, extraction fans, grease traps and gas – make sure these are or can be provided before you commit.

It’s a good idea to look to other successful mixed use developments to see what works and what doesn’t. One such example is the Ramada Suites Albany. It ticks all the boxes for a successful mixed use development. The complex is home to a new hotel, 18 residential and 66 serviced apartments, and 14 retail tenants, including The Coffee Club and Just Laptops. The retail tenants benefit from patronage from both the hotel guests and growing local resident population. The area has also been landmarked by Auckland Council for further development, which will boost the local client base. In addition to all this, the complex is well-located next to the State Highway 1 interchange and park and ride service into central Auckland. It also includes retail parking and separate underground parking for hotel guests.

Similarly, Long Bay Village on Auckland’s North Shore is a vibrant retail and dining destination in the city’s most desirable new residential development. The complex, which is earmarked to have around 2,000 dwellings that will home 5,000 people, will also include supermarkets, bars, restaurants and everyday services.

So, if you’re considering setting up your retail business in a mixed use development, make sure you do your research and get advice from the experts. Understanding the whole package will be the key to your success.

Chris Beasleigh, national director retail sales and leasing (New Zealand) for JLL.

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.


H&M's 2019 designer collab will be with Giambattista Valli

  • News
  • May 24, 2019
  • Sarah Dunn
H&M's 2019 designer collab will be with Giambattista Valli

H&M's designer collaborations are met with global consumer excitement. Last year, Moschino was the chosen brand, and for 2019, it's Paris-based Giambattista Valli.

Read more

Karen Walker brings back its preloved Dove Hospice pop-up

  • News
  • May 24, 2019
  • The Register team
Karen Walker brings back its preloved Dove Hospice pop-up

After a successful debut last year, Karen Walker is bringing back its Dove Hospice pop-up at the Newmarket 'Playpark' store. It will once again sell vintage hand-knitted items to fundraise for the hospice charity.

Read more

Countdown's Own wins April's Ad Impact award

  • News
  • May 23, 2019
  • StopPress Team
Countdown's Own wins April's Ad Impact award

With an April full of public holidays and potential long weekends, the month was a big and busy month for advertising. But Countdown's own-brand campaign surpassed the competition to be named the Colmar Brunton Ad Impact Award winner for April.

Read more

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Regional rollercoaster
What does retail look like in 2019 for ...
Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...

Kiwi fashion label Maggie Marilyn launches new website

  • News
  • May 23, 2019
  • The Register team
Kiwi fashion label Maggie Marilyn launches new website

The new website launched by New Zealand fashion label Maggie Marilyn prioritises transparency and sustainability.

Read more

Sharesies CEO Brooke Roberts talks what it takes to become a B Corp certified company

  • News
  • May 23, 2019
  • Courtney Devereux
Sharesies CEO Brooke Roberts talks what it takes to become a B Corp certified company

There’s a movement afoot globally to create more companies that balance purpose with profit and view business as a force for good. Called Certified B Corporations, companies that meet the highest standards of social and environmental performance, public transparency and legal accountability can become certified. As of April, Sharesies investment platform was the first financial company nationally to qualify for the B Corp certification, joining just 22 other New Zealand B Corp certified businesses. CEO Brooke Roberts talks us through the process, and the benefits for businesses in becoming certified.

Read more

The benefits of rewarding non-transactional activities

  • Opinion
  • May 23, 2019
  • Ros Netto
The benefits of rewarding non-transactional activities

Product and price is all very well, but retailers are increasingly seeking to avoid discounting by incentivising non-transactional behaviours instead. Ros Netto, consultant at Truth Customer Academy, shares some advice.

Read more
Next page
Results for
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

The Register

Content marketing/advertising? Email or call 022 639 3004

View Media Kit