Close
 

Google, Facebook Microsoft: Ipsos names the most influential brands in New Zealand

  • News
  • July 20, 2017
  • StopPress Team
Google, Facebook Microsoft: Ipsos names the most influential brands in New Zealand

Ipsos has released the results of its 'Most Influential Brands in New Zealand' study and technology brands lead the pack, with Google, Facebook and Microsoft taking the top three spots respectively, alongside four local brands.

About the great presence of technology brands on the list, senior client director at Ipsos New Zealand Winifred Henderson says: “Technology enables companies to connect with people, and connected brands are influential brands. Technology brands are also incredibly good at transcending traditional category boundaries, which means they play a role in a multitude of areas in our lives.”

Sitting alongside global technology brands are four local brands, Air New Zealand (fifth), The Warehouse (seventh), Trade Me (eighth) and Pak’nSave (tenth).

The Most Influential Brands Study polled 1,000 New Zealanders to look at the key drivers that define influence and the five complimentary factors that impact influence: leading edge, engagement, trustworthy, citizenship and presence. It measured 100 brands in New Zealand and ranked them based on their level of influence.

“Our study measures and ranks today’s most influential brands, why they are leading, how they impact us and what makes them influential,” says Henderson. “Visionary brands are founded on a sense of purpose that establishes stronger emotional connections. New technologies have enabled ways to capture consumer feedback, and brands that use this data are more relevant than ever before – their influence cannot be overstated. Our study reveals insights that apply to any business, large or small.”

Highlights from the top 10

1. Google: From search to household hardware
Google is the most influential brand for the fourth year in a row – in New Zealand, across the globe, amongst all generational groups. Google continues to lead in Innovation, Originality and Reliability. 

2. Facebook: Established as a part of our everyday life and language
Over the past four years in this study, we have seen Facebook’s presence and strength grow amongst all generations. As Facebook continues to launch new services and lead initiatives into new technologies, its influence goes from strength to strength. 

3. Microsoft: Unwavering importance in our lives
Microsoft has maintained its strong position in this study over the last four years. Microsoft has influence as it continues to be a brand that is really important in our lives.

4. YouTube: The case study in how to create emotional engagement
New Zealanders have told us in this study that YouTube is influential because it has made our lives more interesting. It has increasingly become the go-to place, not only for light-hearted relief from everyday life stresses but also a source of up-to-date relevant information. 

5. Air New Zealand: The brand that Kiwis love to call their own
The most influential New Zealand brand, Air New Zealand scores well on most factors but exceptionally well for ‘inspiring a sense of New Zealand pride’ – something technology brands are yet to match.

6. Samsung: Upsetting the Apple cart
Leapfrogging Apple into the top 10 this year, Samsung may not have the cachet of Apple but does have many more users, and greater influence as a result. 

7. The Warehouse: Increasingly online
Like Pak’nSave, the Warehouse earns influence through being a trusted, regularly used brand, but has improved its influence ranking through growing its online presence. 

8. Trade Me: Always innovating
Trade Me certainly changed the consumer landscape in New Zealand but it is not resting there, still ranking highly for innovation. 

9. Apple: What will Apple introduce next?
For the fourth year in a row, Apple leads as the trendsetter brand. Apple leads all other brands in the Top 100 on the dimension of Leading Edge. New Zealanders just can’t wait to hear what Apple will do next. 

10. Pak’nSave: Trusted and always there
While the weekly supermarket shop can be tedious for some, Pak’nSave remains in the top 10 for understanding customer needs and being a strong part of New Zealanders’ lives.

This story was originally published on StopPress.

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

Regional rollercoaster: Selling to the Kardashians from Matiere

  • News
  • April 24, 2019
  • Rachel Helyer Donaldson
Regional rollercoaster: Selling to the Kardashians from Matiere

In the final article from NZ Retail magazine's nine-part series on regional retail, we're sharing the amazing story of how SME retailer Solvej Swings got its product into the home of one of the world's most influential consumers.

Read more
 
 

Regional rollercoaster: Arrowtown

  • News
  • April 24, 2019
  • Rachel Helyer Donaldson
Regional rollercoaster: Arrowtown

We're examining seven regional towns as part of a wider series. This time, it's Arrowtown under the microscope.

Read more
 
 

Regional rollercoaster: Greymouth

  • News
  • April 24, 2019
  • Rachel Helyer Donaldson
Regional rollercoaster: Greymouth

How are retailers in Greymouth adapting to our dynamic business environment? As part of a nine-part series, we took a look.

Read more
 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Regional rollercoaster
What does retail look like in 2019 for ...
Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

Regional rollercoaster: Kaikoura

  • News
  • April 24, 2019
  • Rachel Helyer Donaldson
Regional rollercoaster: Kaikoura

As part of a series on regional retail, we examined seven towns to learn what makes some thrive and some dive. This article focuses on Kaikoura.

Read more
 
 

Regional rollercoaster: Bulls

  • News
  • April 23, 2019
  • Rachel Helyer Donaldson
Regional rollercoaster: Bulls

What does retail look like in 2019 for retailers in Bulls? We examined this regional centre as part of a wider series.

Read more
 

Regional rollercoaster: New Plymouth

  • News
  • April 23, 2019
  • Rachel Helyer Donaldson
Regional rollercoaster: New Plymouth

Why are some Kiwi retailers struggling in New Zealand's regions and some thriving? We put seven regional centres under the microscope to find out. This time, we're looking at New Plymouth.

Read more
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}