Close
 

The future is bright: James Denton

  • News
  • July 27, 2017
  • Caitlin Salter
The future is bright: James Denton

As part of a series profiling retailers in their twenties, we heard from James Denton, 29. Founder of Auckland's newest heath-oriented speciality supermarket, GoodFor. 

Sustainable success

GoodFor, Auckland’s newest heath-oriented speciality supermarket is exploring a new way for Kiwi consumers to buy their groceries. The shelves of GoodFor are lined with bulk goods, flowing free and completely without plastic packaging.

Founder and director James Denton, 29, was inspired to found GoodFor by the growing conscious consumer trend, as people start to take more responsibility for their impact on the environment.

In the modern world, it seems like a particularly fresh concept, but it does have its roots in a bygone era.

Do you think your age helps you bring a fresh perspective to the traditional supermarket model?

Absolutely. Younger people have different challenges to face, we have a fragile future in front of us and we need to make the necessary changes. These changes include everyday things like food shopping. The current convenience shopping model is affecting the younger generation’s future and it is the younger people who have the energy and the innovation to do something about it. 

So that fed into your focus on sustainability?

[I have] an understanding that the current system needs to change. I feel it is pretty obvious that the current way we do things is not sustainable. There are a lot of great organisations truly trying to create sustainability in their business and I personally feel it should be a requirement.

Why is the waste-free model so important to you? 

We hope our brand stands for more than just waste-free shopping. It is no secret that our planet is under tremendous environmental pressure and humans are the culprits. We feel it is our duty to do everything we can to provide solutions to make a positive environmental impact, and waste-free shopping is easily implementable as well a great way to raise awareness of the greater problem. 

What has been your customers’ reaction? Has it changed the way they think about shopping? 

We have definitely made an impact on people. A lot of our customers live and breathe this lifestyle and appreciate the quality and cleanliness of our store. People who are new to the concept definitely see the store as a "no more excuses" offering. A lot are beginning to take action for the first time in their lives.

Logistically, how do you do it? Can people buy everything they need sustainably? 

There are definitely flaws in our model where minimal amounts of waste are still created as well as obvious food mile problems. However, the benefits outweigh the problems a hundred-fold and if we had to be 100 percent sustainable even down to our distributors’ choice of packaging, we wouldn't exist. It is all about taking baby steps and creating more and more awareness. 

How do you intend to grow your business? What's the next step?

We will relentlessly improve our offering to make this way of shopping irresistible to the public. Our plan, right from the beginning has always been to give New Zealand the opportunity to shop like this so we intend on opening multiple sites, the next one is just on the horizon! 

What advice do you have for other retailers looking to run their business more sustainably?

Whatever your business, make sustainability a focus point, There are always better alternatives, you just have to look. A lot of business owners opt for the cheaper, less sustainable option but they don't realise that the public want sustainability and they are actively seeking it. A little investment now will pay off in the long run.

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

Military-style semi-automatics ban announced

  • News
  • March 21, 2019
  • The Register team
Military-style semi-automatics ban announced

As of 3pm on March 21, a wide range of semi-automatic weapons have been reclassified under section 74A(c) of the Arms Act as requiring an E endorsement on a firearms license. This means they can no longer be sold to those with A-category gun licenses, and their purchase now requires police approval.

Read more
 
 

Retailers gather for insights at NZ Retail and The Register's breakfast

  • News
  • March 21, 2019
  • The Register
Retailers gather for insights at NZ Retail and The Register's breakfast

NZ Retail and The Register’s sales and marketing breakfast saw dozens of Kiwi retailers come together to network, sharing tips and tricks and absorbing expert advice.

Read more
 
 

Who stole Christmas?

  • News
  • March 21, 2019
  • Kelly Withers
Who stole Christmas?

Results are starting to trickle in from Christmas 2018/2019, and for many retailers, they're a little disappointing. Paydar chief executive and co-founder Kelly Withers explores the data.

Read more
 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

Chinese businesspeople raise millions for Christchurch victims

  • News
  • March 21, 2019
  • Radio New Zealand
Chinese businesspeople raise millions for Christchurch victims

A group of visiting Chinese businesspeople have raised $2.35 million for victims of the Christchurch mass shooting.

Read more
 
 
News

The Retail NZ Awards: What does it take to be a winning retailer?

Take this time to shine with the upcoming Retail NZ awards, a chance to show the retail industry what makes your business stand out. No ...

 

Hunting & Fishing New Zealand voluntarily pulls military-style assault weapons from sale

  • News
  • March 20, 2019
  • Sarah Dunn
Hunting & Fishing New Zealand voluntarily pulls military-style assault weapons from sale

In the wake of the attack on Christchurch’s Muslim community on March 15, strong calls for changes to New Zealand’s gun last have been made. Trade Me was the first retailer to act, halting the sale of all semi-automatic weapons on its platform, and it has now been joined by Hunting & Fishing New Zealand.

Read more
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}