Light up your life

  • In Association with Bright Light
  • June 13, 2017
Light up your life

Retail store lighting is strategically important, even more than business owners realise. Different lighting styles will create different shopping experiences for your customers. 

The time when interior design and lighting were handled separately is long gone. Now, addressing lighting as an integral part of design is a necessity. In a retail store, lighting can do everything from showcasing your merchandise to creating a welcoming environment for your customers.

Clever use of accent lighting on lower shelves can increase the prominence of products, but combining backlighting can have a dramatic effect that brings out the best of your merchandise. Lighting impacts on every aspect of the retail experience, from brand and product perception to consumer engagement and mood.

This means that we need to consider lighting at every stage in the process and understand the impact lighting can have on overall design plans. The way in which you use light within your retail sector can ultimately affect your sales. In the past, there were few options, with lighting being either on the ceiling, wall or, occasionally, freestanding.

Lighting within display units was rare and resulted in compromises, with the size and quality of the technology available restricting the options. Nowadays there are a lot more lighting options available to electricians, interior designers, architects, and retailers. But choosing the best option out there for all stages of the design can be the hardest part of the whole process.

Bright Light is one of New Zealand’s leading lighting wholesalers. If you’re after an LED lighting solution for your project, we’ll help you implement an excellent lighting result.

We stock a wide range of innovative LED lighting products and our experienced technicians are on hand to assist you with any queries that you may have. As a pioneer and leader in the New Zealand LED lighting industry, we have built a solid reputation of innovation, high quality, and reliability.

Bright Light has created a new range of LED Profiling systems that are ideally suited to retail environments. This new collection, which is specific to the market, is called the LED Profile Line Range and has four subcategories which offer an even more tailored solution to fit your store.

Lighting is just one of the factors retail interior designers must consider as they attempt to create a comfortable environment for customers. David Powley, director of Bright Light, says buying quality lighting equipment is essential to obtain a sustainable and effective lighting solution.

“With other products on the market, the quality of the aluminum and its’ heat sinking ability often isn’t that great.  Bright Light chooses to use only NZ made high quality architectural grade 6060 aluminium.”

“There is an influx of Chinese and European market options coming in and quality control can be an issue at times.  Local quality control processes ensure a consistent finished product ,” says Powley.

Constructed with only the highest quality materials and suitable for both commercial and residential spaces the LINE range has been designed with style, functionality and the end user in mind.

“We make it right from the beginning, if a client has a specific design in mind then we can create that for them, so from design right through to finished product,” says Powley.

 “We can control the quality of the light when it goes in… we want to make sure the light uniformity is perfect.” As the range is pre-fabricated installation is extremely quick.

The TECHLINE LED Profile range operates with an easy click in, click out two-part profile mounting system ultimately offering easy serviceability if required.

To ensure uniformity across the range all end caps are CNC machined aluminium and all exposed surfaces are sheer anodized giving the perfect finish.  Customised finishes are available including matte silver anodized, black and white powder coating or a custom colour to the clients’ specification. 

“It’s all easily done for us because it’s all New Zealand made,” says Powley.

The option of installing lights in your cabinetry or different areas around your store gives you the opportunity to illuminate your store without having to revert to uniform legacy lighting systems.

Contrast is key to grabbing the attention of your customer, and having different styles and lines throughout your store is the best practice.

Bright Light is a reputable source that has seen success with its use of innovative, accurate and versatile lighting displays. The products are tested in the company’s extensive R&D facility ensuring only the best quality versions are released.

“We’ve got a really good research and development department and workshop facility that deals with testing, so we’re well set up for that,” says Powley.

“The LED profiles are custom-made into finished luminaires right here in the factory.”

Over the past 13 years Bright Light has worked extensively with leading brands across all sectors of the market providing general lighting solutions.

Steve Marshall, fellow director at Bright Light, says for his company, it’s all about professionalism and perfection.

“I guess an underlying message for me is that we’re about trust and quality. We’ve got a good reputation out there. We have the power and the systems and the background to pull it through.”

“We can do everything from residential, commercial, industrial, marine and project,” says Marshall. “There is very little that we can’t do.”

Not only can the new LED Profile Line Range be tailored to suit any design, but it is also more energy efficient than some competing LED lighting.

This means that as well as drawing the attention of your shoppers, this range of lighting can also reduce your carbon footprint.

“When you hold our product you’ll find that it’s a heavier gauge than other LED Profiles, which means that it has better heat sinking abilities,” says Marshall. “People tend to think that LED doesn’t generate heat. With LED, the heat comes out the back of the light, which means that what we’re producing here is a more efficient heat sinking vehicle.”

This energy efficient lighting can also save you money. Businesses don’t often consider the cost-saving aspect of becoming more sustainable, but at Bright Light we focus on providing  the most efficient products available  to the market. 

David Powley says that a good CRI, or colour rendering index, is a key to good lighting that’s optimally energy efficient. The sun has a CRI of 100, so the closer the light is to that number, the better and truer colours will appear under it.

“Having a greater CRI shows up in the quality of that light. With retail, we like to ensure we have the highest CRI possible about 90-95+, and that ensures the colours are vibrant and everything comes out as it’s meant to.” B

right Light’s LED Profile Line Range products come with UV-resistant opal diffusers that ensure maximum light output while maintaining light uniformity throughout.

The pre-existing range is also custom built and specifically designed for retail sectors, with down lights, shop lights, and light panels among others that can all be manipulated to better target your customer base.

Bright Light works at a wholesale level, so the products are available through your regular wholesaler or your shop fitting fabricator

Find out more at

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.


Direct sales: How multi-level marketing works

  • News
  • April 18, 2019
  • Sarah Dunn
Direct sales: How multi-level marketing works

The $200 million-plus direct sales economy contains many lessons retailers can use. As part of a wider look at this thriving corner of retail, we created a quick explainer showing how this business model typically works.

Read more

Direct sales: Meet the upliners

  • News
  • April 18, 2019
  • Sarah Dunn
Direct sales: Meet the upliners

We profiled different participants in the direct sales industry to find out what retailers can learn from them. Meet Isagenix distributors Adam Nesbitt and Bianca Bathurst.

Read more

Direct sales: Meet the business builder

  • News
  • April 18, 2019
  • Sarah Dunn
Direct sales: Meet the business builder

As part of a wider story looking at what retailers can learn from the direct sales industry, we profiled Isagenix distributor Ben Frost.

Read more

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...

Leveling up: Exploring multi-level marketing in New Zealand

Is the $200 million-plus direct sales economy retail by another name or something different? Regardless, what can we learn from it?


A spectrum of retailers

  • Opinion
  • April 18, 2019
  • David Farrell
A spectrum of retailers

In recognition of April being Autism Awareness Month, retail commentator Dave Farrell considers the role of those on the spectrum in retail.

Read more

How on-trend is your retail business?

  • Sponsored Content
  • April 18, 2019
  • Sponsored content
How on-trend is your retail business?

New insights from Visa highlight five evolving trends emerging from savvy retailers around the world. We’ve taken these global trends and looked at how they are playing out with merchants in New Zealand, and we’d now like to hear what you think of them.

Read more
Next page
Results for
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

The Register

Content marketing/advertising? Email or call 022 639 3004

View Media Kit