McDonalds and Burger King’s 2016 revenue has been announced– so who came out on top for the fast food chain giants?
According to their financial statements, sales at McDonald's Restaurants New Zealand rose 6.5 percent to $259.7 million in calendar 2016 while Burger King's New Zealand revenue rose 4.2 percent to $191.5 million.
So McDonalds came out on top for the battle of the chains by 1.3 percent, or NZD$68.2 million over Burger King.
McDonald's local profit rose 47 percent to $52.8 million in 2016, while Burger King turned to a profit of $3.8 million from a loss of $7.6 million in 2015.
A strong growth of McDonalds business can be attributed to its all-day breakfast, which it introduced mid-2016, pushing sales there to the best quarter in nearly four years.
McDonalds New Zealand has also bought more innovative ideas to the scene, including music burger boxes and customised ordering – all adding to the chain’s experience. McDonalds was also the first chain to get rid of zero hour contracts.
Burger King's campaigns have been just as innovative as its competitors, with the addition of a Burger King day spa.
In 2015 the chain took toys out of its kids menu, with CEO of Burger King New Zealand John Hunter, saying it was a step to help children make healthier choices.
Even with the health craze that swept through 2016, fast food numbers continued to climb, with NZX-listed Restaurant Brands, which operates KFC, Starbucks, Pizza Hut and Carl's Jr, lifting annual sales 28 percent to $497.2 million in the latest year.
McDonald's NZ spent $54.8 million on its employees in 2016, up 1.2 percent from a year earlier, while Burger King NZ spent $55.1 million on salaries, up 5.3 percent.