Close
 

Flirtey is making Domino's pizza delivery by drone available for regular folks

  • News
  • June 13, 2017
  • Benjamin Mack
Flirtey is making Domino's pizza delivery by drone available for regular folks

It’s 5.30pm. You want a pizza. But you really don’t feel like going out when it’s freezing and practically raining buckets. But you also realise delivery could take FOREVER – it is rush hour, after all.

News flash: the entire above scenario is ridiculous. Because, by the end of this year, ordinary folks in Aotearoa like us will be able to have our pizzas delivered by drone. Seriously.

Domino’s is teaming up with Flirtey to offer regular drone delivery of pizzas to hungry Kiwis before 2018 arrives. According to Flirtey CEO Matthew Sweeny, the service will be available at one Domino’s chain at first. He says the exact location is yet to be determined, but can reveal that it will be “north of Auckland.”

He’s not exactly shy about what the potential could be. “This is going to change everything,” he says. “Drone delivery is going to be as common as seeing an NZ Post driver. The cat’s out of the bag. This is something that will be as big as smartphones.”

After the initial location, Sweeny says there are plans to roll out drone delivery throughout the Land of the Long White Cloud. “This is the first place in the world [where] we’re taking drone delivery to scale.”

And why New Zealand?

“At the very beginning, we identified that New Zealand had the most forward-thinking aviation regulations.”

Founded in Australia in 2013, Flirtey helped deliver a Domino’s pizza to Transport Minister Simon Bridges in August last year – a world-first that Sweeny says was all the more impressive because it was raining.

And what’s happened to that drone? It’s just been accepted into the aviation collection at Auckland’s Museum of Transport and Technology (MOTAT).

The Flirtey DRU Drone used in the world's first pizza delivery by drone, which is now part of MOTAT's aviation collection.

“Flirtey is proud to be a part of New Zealand’s aviation history and join MOTAT’s unequaled collection,” says Sweeny. “We are honoured that MOTAT has accepted this ground-breaking Flirtey delivery drone, and it is my hope it will inspire future generations.”

MOTAT intends to develop a public exhibit showcasing the DRU Drone amongst its existing aviation collection, and will also display the aircraft in an upcoming interactive drone event. “This aircraft has a unique and fascinating background which fits our vision perfectly as we seek to use stories of transport and technology ingenuity to inspire our visitors,” says MOTAT CEO Michael Frawley. “Drones are a symbol of modern times; they represent the future and it’s important that we recognise their place in history, preserve their stories and include them in our museum collections. We are delighted to be appointed as custodians of this contemporary unmanned aircraft.”

This is the second Flirtey drone accepted into a renowned museum. In 2016, the Flirtey drone used to make the first FAA-approved delivery in the US was accepted into the Smithsonian’s National Air and Space Museum, alongside the Space Shuttle Discovery and the Wright Flyer.

Sweeny adds that Flirtey isn’t a service that purchases drones made by someone else and then uses them (like an airline) – it actually makes its own drones. For instance, the DRU Drone Flirtey used for the Domino’s delivery is constructed of carbon fibre, aluminium and 3D printed components. It lowers its cargo via tether and has built-in safety features such as low battery return to safe location and auto-return home in case of low GPS signal or communication loss.

Sweeny says people shouldn’t be surprised by the capabilities of his company’s drones. “One of our engineers used to be the head of drones at NASA.”

Domino’s is impressed, too. “Launching the first commercial drone delivery service in the world was a landmark achievement for aviation – and we’re proud to have this take place in our New Zealand market,” says Domino’s Group CEO and managing director Don Meij. “We’ll continue to partner with Flirtey and see drone delivery as an essential component of our pizza deliveries in the future.”

Oh, and Flirtey will be doing more than just delivering pizzas. Sweeny says the company has already signed a deal with auto parts company Repco, and has received interest from many other businesses. But Sweeny says Flirtey’s drones can also be used for more than business, adding they can, for example, help bring food, water and medicine to disaster areas, or even deliver anti-venom quickly to someone high up on a mountain who has just been bitten by a snake.

This story originally appeared on Idealog.

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

Gun retail will change after the Christchurch shooting

  • Opinion
  • March 18, 2019
  • Sarah Dunn
Gun retail will change after the Christchurch shooting

In the wake of an appalling attack, public sentiment around guns sales has changed. NZ Retail and The Register editor and associate publisher Sarah Dunn considers how gun retailers can work with the community in this new environment.

Read more
 
 
Sponsored content

Protect against porch pirates: The Courier Box

Necessity is the mother of innovation, and this is certainly the case for The Courier Box designer and developer Joanna Steel.

 
 

How did that happen: Customisable Products

  • News
  • March 14, 2019
  • Courtney Devereux
How did that happen: Customisable Products

According to the Forbes 2018 trend report consumers are increasingly searching for personalization of products, services, and experiences. From wallets, phone cases, apparel, pet accessories, plates, bedding, and even number plates, if it can be purchased, it can be monogrammed, personalized, and used as a display of our individualism.

Read more
 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

Here we go again

  • Opinion
  • March 14, 2019
  • Satish Ranchhod
Here we go again

After losing some steam over 2018, another year of moderate growth in retail spending is on the cards for 2019.

Read more
 
 

Kathmandu security breach may have captured customer data

  • News
  • March 14, 2019
  • Radio New Zealand
Kathmandu security breach may have captured customer data

Outdoor clothing and equipment retailer Kathmandu is investigating a suspected customer data breach on its trading websites.

Read more
 

Briscoe Group notches another record annual result

  • News
  • March 14, 2019
  • Radio New Zealand
Briscoe Group notches another record annual result

Briscoe Group has reported a record full year profit after a surge of sales going into the Chirstmas shopping season.

Read more
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}