Music is important for all retail sectors, but what are the rules and regulations behind this massive industry and being able to use music to the advantage of your business and brand?
Playing background music in a retail environment is not a new idea – it has long been used to improve customer experience and brand perception. Despite this long history and the time and energy that goes into selecting the perfect music mix, the essential step of obtaining permission to use music in-store is often overlooked by retailers.
It centers around the Copyright Act (1994), a law that was designed to protect creative industries and the people that create the art and music that enriches our societies. Under the Copyright Act, people that write and record music are granted certain rights, which give them control over how their music is used. Rather than administer these rights directly, music creators join music rights organisations and ask them to administer these rights on their behalf. In this way, businesses wanting to use music can deal with music rights organisations, rather than having to obtain permission directly from the thousands of people who create the music they want to play.
In New Zealand the public performance right of music is administered by OneMusic, who offer broad music licenses that give businesses permission to play music from all corners of the globe. Through reciprocal agreements with similar organisations around the world, a OneMusic licence grants businesses permission to use music from over 2,000,000 music creators worldwide, representing virtually all music available.
Having permission from music creators to use music as a part of a business isn’t negotiable - it is a legal requirement, and there are penalties for using music as a part of a business without the appropriate permission. Unlike a lot of other business licensing, music licensing for an establishment doesn’t have to be a tedious process. OneMusic offers quick and easy annual music licences that give retailers the permission they need to play music, while ensuring that music creators are fairly paid for the use of their work.
Brand identity within a retail environment can be reinforced and communicated through music. By establishing a clear music strategy, businesses can deliver a coherent and consistent message to their customers, and benefit from the advantages of playing music – including having customers spend more time in-store.
To find out more about music licensing for your store visit www.onemusicnz.com