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Canstar Blue survey results: We're obsessed with coffee

  • News
  • May 2, 2017
  • The Register team
Canstar Blue survey results: We're obsessed with coffee

We all know New Zealand has high expectations when it comes to coffee, but how much is New Zealand’s coffee culture actually worth?

Over the last couple of decades, New Zealand has undergone a coffee obsession as many Kiwis have become connoisseurs of their favourite drink.

New Zealand has more roasters per capita than anywhere in the world - and some even argue that New Zealand also has the best coffee in the world.

A survey completed by Canstar Blue has shown that 52 percent of Kiwis will go out of their way to get a good cup of coffee.

NZ is ranked the 13 highest consumer of coffee in the world. Higher than the USA and Australia. We drink on average 2.5 cups per week.

The survey showed that equally both men and woman were guilty of skipping breakfast for a coffee.

Twenty-nine per cent of New Zealanders think they drink more coffee than they should, Gen X leads the coffee consumption stakes at 32 percent compared to 28 percent of Baby Boomers and Gen Ys.

Unsurprisingly, Aucklanders are the most caffeine filled; 15 percent have even admitted to having so many coffees in one day that they haven’t been able to get to sleep. Gen Ys are the most likely age group to have caffeine-induced insomnia (19 percent).

With all this coffee consumption it is not surprising that coffee makes up 90 percent of Fairtrade's retail sales in this country.

Coffee certified and labeled by the organisation has had phenomenal revenue growth in the New Zealand retail market over the past six years, rising from an estimated $240,000 in 2004 to $16 million last year.

According to industry experts, total retail coffee sales were about $150 million last year. Not including café sales.

According to Canstar’s survey, on average, Kiwis are spending $13.67 a week on coffee from coffee shops which add up to just over $710 a year.

Southern Cross University has done a scientific study that measured the mathematics of a ‘perfect’ coffee. According to the findings, there are four factors which influence coffee. The Grind, temperature, time and coffee-to-water ratio.

Coffee roasters have produced several charts and impressive scales to measure the perfect cup of coffee. Below is a graph based on the "American Standard" coffee.

Coffee Brewing Index

Regardless of the mathematics behind it, Kiwis see no possible lull in the amount of coffee that they consume.

New Zealand’s per capita consumption ranks among top 20 in the world, at 0.94 cups per day, according to statistics portal, statista.com.

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Outgoing Spark CEO Simon Moutter talks transformation, diversity and leaving a legacy beyond just metrics

  • News
  • July 11, 2019
  • Elly Strang
Outgoing Spark CEO Simon Moutter talks transformation, diversity and leaving a legacy beyond just metrics

Simon Moutter has just wrapped up a seven-year tenure at telecommunications company Spark. Under his rein, the changes the company has gone through are nothing short of radical, from its name (Telecom to Spark), to its operating model (traditional to agile), to its culture (publicly called out to inclusive) to its structure (one monopoly brand to many). Here, Moutter has a candid chat about his journey as CEO, the company's push to be a more diverse and inclusive workplace and how one of his biggest lessons learned was he couldn’t solve a cultural issue with processes and strategy.

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Sephora on Queen Street announced for July opening

  • News
  • July 11, 2019
  • Courtney Devereux
Sephora on Queen Street announced for July opening

Three years after launching online into New Zealand in 2016, French beauty chain Sephora is ready to commit to bricks and mortar. Now, the beauty store is set to open its three level flagship on Queen Street come July 20.

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Kiwi manufacturing cements itself on home shores with latest acquisition

  • News
  • July 11, 2019
  • Courtney Devereux
Kiwi manufacturing cements itself on home shores with latest acquisition

New Zealand based manufacturing has seen success as Cactus Outdoor, a Kiwi owned manufacturing brand, has acquired Albion Clothing Limited. The two manufacture companies will combine to create some of the most used and robust clothing supplied in New Zealand.

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New Zealand’s first Lego store announced

  • News
  • July 10, 2019
  • The Register team
New Zealand’s first Lego store announced

New Zealand has many stores which stock Lego, but it’s now been announced that New Zealand’s first Lego certified store will open in Auckland later this year.

Read more
 
 

Christchurch curtain retailer Millers Home clocks up 95 years in business

  • News
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  • Sarah Dunn
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Pre to re-loved: Little Outfitters takes big steps towards a circular approach

  • News
  • July 9, 2019
  • Courtney Devereux
Pre to re-loved: Little Outfitters takes big steps towards a circular approach

It’s not news that consumers are becoming more conscious in the way they shop. Second hand market places are having a moment as people opt out of fast fashion more and more. Now, Little Outfitters, the latest pre-loved marketplace has launched to target the fastest fashion users of all; growing children.

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