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Canstar Blue survey results: We're obsessed with coffee

  • News
  • May 2, 2017
  • The Register team
Canstar Blue survey results: We're obsessed with coffee

We all know New Zealand has high expectations when it comes to coffee, but how much is New Zealand’s coffee culture actually worth?

Over the last couple of decades, New Zealand has undergone a coffee obsession as many Kiwis have become connoisseurs of their favourite drink.

New Zealand has more roasters per capita than anywhere in the world - and some even argue that New Zealand also has the best coffee in the world.

A survey completed by Canstar Blue has shown that 52 percent of Kiwis will go out of their way to get a good cup of coffee.

NZ is ranked the 13 highest consumer of coffee in the world. Higher than the USA and Australia. We drink on average 2.5 cups per week.

The survey showed that equally both men and woman were guilty of skipping breakfast for a coffee.

Twenty-nine per cent of New Zealanders think they drink more coffee than they should, Gen X leads the coffee consumption stakes at 32 percent compared to 28 percent of Baby Boomers and Gen Ys.

Unsurprisingly, Aucklanders are the most caffeine filled; 15 percent have even admitted to having so many coffees in one day that they haven’t been able to get to sleep. Gen Ys are the most likely age group to have caffeine-induced insomnia (19 percent).

With all this coffee consumption it is not surprising that coffee makes up 90 percent of Fairtrade's retail sales in this country.

Coffee certified and labeled by the organisation has had phenomenal revenue growth in the New Zealand retail market over the past six years, rising from an estimated $240,000 in 2004 to $16 million last year.

According to industry experts, total retail coffee sales were about $150 million last year. Not including café sales.

According to Canstar’s survey, on average, Kiwis are spending $13.67 a week on coffee from coffee shops which add up to just over $710 a year.

Southern Cross University has done a scientific study that measured the mathematics of a ‘perfect’ coffee. According to the findings, there are four factors which influence coffee. The Grind, temperature, time and coffee-to-water ratio.

Coffee roasters have produced several charts and impressive scales to measure the perfect cup of coffee. Below is a graph based on the "American Standard" coffee.

Coffee Brewing Index

Regardless of the mathematics behind it, Kiwis see no possible lull in the amount of coffee that they consume.

New Zealand’s per capita consumption ranks among top 20 in the world, at 0.94 cups per day, according to statistics portal, statista.com.

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