Kiwi burger brand, BurgerFuel, has officially opened its first North American store after ending its association with Franchise Brands.
Franchise Brands had reportedly delayed the chains opening in America, forcing BurgerFuel to open an independent company-owned store.
Located in Indianapolis, the new store is a step towards the company’s growth throughout the rest of the country.
USA-based BurgerFuel founding director Chris Mason said the community surrounding the store has shown excitement in the lead-up to the opening.
“Our resident artist has been in Indianapolis painting around the clock to create custom designed murals, not only in our store but throughout the community of Broad Ripple,” he said.
BurgerFuel CEO, Josef Roberts said that while it’s been “an epic challenge to open our first BurgerFuel store in the USA”, after ending the partnership with Franchise Brands following the passing of Fred de Luca, the company made the decision to go it alone and open independently.
“Like any store we open, you never know how it’s going to go until you swing the doors and start trading but we feel confident in the way that we have birthed the brand in the USA as well as all the resource and support we have provided for this historic opening,” he said
The burger chain had been working with Subway and Franchise Brands to entre the US but had to delay after the death of the Subway fast food founder.
The chain opened 12 new stores in 2016 alone, making the total of stores 78.
In 2014 profits rose by 17 percent, but during the planned move to North America and the sudden disassociation with Franchise Brands, the company posted a loss of 1.1 million in the year March 2015 – March 2016.
The loss was largely attributed to spending related to the planned retail expansion.