The weather might not be promising perfect egg hunting conditions but brands across the country didn't let that stop them get in the Easter spirit.
Spark's shining a light on the eggs this Easter to make sure all those hidden get found. The '#NoEggLeftBehind' campaign is like a public service announcement, driven by Spark's identification of a nationwide problem that over the years has seen thousands of Easter eggs abandoned.
To stop the mass egg neglect, Spark has initiated a conversation on how to track and find eggs over the Easter period. As well as its own posts encouraging hunters to consider tracking the eggs, the telco's asking New Zealanders to share their tops. The best will go in the draw for an egg tracker pack.
Apparently, Easter's about all kinds of food, not just chocolate, if Countdown's holiday campaign is anything to go by. A video shows families coming together to enjoy the long weekend with barbeques and roasts.
The supermarket hasn't neglected chocolate completely, as it followed up the video with a 360-image on its Facebook page, for its fans to hunt for eggs in.
The 360-picture is similar to Vodafone's egg hunt last year, which saw Auckland's Wintergardens filled wth virtual eggs. It's also similar to New World's effort this year, which has seen it release an augmented reality game via 99. When kids, or adults, visit New World stores or view any of its promotional content, they can scan a unique AR marker using the specially designed app, that will release eggs into the area for users to collect.
And it wouldn’t be Easter without local chocolate brands having some fun, and this year, Whittaker’s has brought back its chocolate Kiwi in an effort to keep raising money to protect the country’s national icon.
Cadbury’s Easter Bunny is also back to deliver chocolate's across the country.
This story originally appeared on StopPress.