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Holy Shih Tzu! As the 'humanisation' of animals continues, the pet sector booms

  • News
  • March 2, 2017
  • Courtney Devereux
Holy Shih Tzu! As the 'humanisation' of animals continues, the pet sector booms

The pet industry is booming, and that growth centres around people’s love of and devotion to their ‘furry family members’. That shows no sign of letting up and, with Nielsen saying pet care products are driving lots of customers into the store, retailers and manufacturers are jumping on the 'humanisation’ bandwagon.

Many couples are choosing to remain childless for economic reasons, so a domestic companion animal is increasingly the beneficiary of disposable income that would previously have gone to small humans.

That might explain why, at  the country's largest pet store chain Animates, pet parents can buy advent calendars for their dogs; and at Grange Spa in Tauranga, furry clients can be dyed to match bridesmaids' dresses.

From the crate to the coffin, the pet supply industry has grown significantly in the last few years. From swimming lessons, day cares, salons and behavioural school, it is unsurprising that some companies have drawn the assumption that people are swapping children for animals.

Animates is currently in the process of acquiring veterinary clinics, which will mean it will provide the gamut of services from selling you your puppy in the beginning to putting it down at the end.

There are 32 stores and more planned and within those stores the company now aims to provide grooming and care products, according to chief operating officer Tanya Houghton.

“Customers don't need any convincing - they want to spend on their pets.”

The latest figures available from the New Zealand Companion Animal Council indicate that in 2011, Kiwis spent around $1.2 billion on their pets annually. Animates cites 25 percent growth from 2013 to 2014, and its total revenue for the 2014 financial year was more than $62 million. This grew to $71 million for the 2015 year.

In America and the United Kingdom, the total pet goods industry is expected to hit US$60 billion and £4.6 billion pounds this year.

Market research firm Euromonitor International expects a trend towards “humanisation” to drive global spending on pet goods past the $100 billion mark for the first time this year.

According to Pet Education, owning a dog from birth till 14 years on average will set you back a cool $38,000. Although expensive, raising a child from birth till 18 is on average $250,000. So next time you hear “how much is that doggy in the window?”, you can confidently say "$38,000 over its lifetime." 

According to Nielsen, the love we have for our pets means pet care also comes out on top as the main reason for trips to the supermarket, something it calls the ‘Trip Trigger Power’ scale.

On this scale, pet care comes in at 57 percent as the cause of a shopping trip, followed by health and fresh produce.

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Military-style semi-automatics ban announced

  • News
  • March 21, 2019
  • The Register team
Military-style semi-automatics ban announced

As of 3pm on March 21, a wide range of semi-automatic weapons have been reclassified under section 74A(c) of the Arms Act as requiring an E endorsement on a firearms license. This means they can no longer be sold to those with A-category gun licenses, and their purchase now requires police approval.

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Retailers gather for insights at NZ Retail and The Register's breakfast

  • News
  • March 21, 2019
  • The Register
Retailers gather for insights at NZ Retail and The Register's breakfast

NZ Retail and The Register’s sales and marketing breakfast saw dozens of Kiwi retailers come together to network, sharing tips and tricks and absorbing expert advice.

Read more
 
 

Who stole Christmas?

  • News
  • March 21, 2019
  • Kelly Withers
Who stole Christmas?

Results are starting to trickle in from Christmas 2018/2019, and for many retailers, they're a little disappointing. Paydar chief executive and co-founder Kelly Withers explores the data.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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Chinese businesspeople raise millions for Christchurch victims

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  • March 21, 2019
  • Radio New Zealand
Chinese businesspeople raise millions for Christchurch victims

A group of visiting Chinese businesspeople have raised $2.35 million for victims of the Christchurch mass shooting.

Read more
 
 
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Hunting & Fishing New Zealand voluntarily pulls military-style assault weapons from sale

  • News
  • March 20, 2019
  • Sarah Dunn
Hunting & Fishing New Zealand voluntarily pulls military-style assault weapons from sale

In the wake of the attack on Christchurch’s Muslim community on March 15, strong calls for changes to New Zealand’s gun last have been made. Trade Me was the first retailer to act, halting the sale of all semi-automatic weapons on its platform, and it has now been joined by Hunting & Fishing New Zealand.

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