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Breast is best: The Warehouse promotes breastfeeding instore

  • News
  • March 16, 2017
  • Courtney Devereux
Breast is best: The Warehouse promotes breastfeeding instore

The Warehouse group are being applauded by the New Zealand Breastfeeding Alliance (NZBA) after customers are being welcomed to breastfeed anywhere in the store.  

With conformation displayed on large posters about the store the promotion has kicked off nationwide and has been hailed by NZBA as a step forward in promoting breastfeeding in public.

While The Warehouse has continuously supported breastfeeding mums the campaign acts as a reminder to mothers that they are welcome to do so anywhere in the store.

The signs placed around the store. Photo Credit: Warehouse Official Facebook

Debra Fenton, chair of NZBA, says that the initiative goes well with the Human Rights Act that sates women have the right to breastfeed in public.

The act says that breastfeeding discrimination is not legal and that women are allowed to breastfeed in public and during employment hours.

“This is a big step towards normalising breastfeeding in New Zealand, and we applaud The Warehouse for supporting nursing mothers and treating them with respect,” says Fenton.

“We hope other businesses and organisations follow suit.”

Shane Cornelius, general manager of The Warehouse operations has acknowledged that the posters are put around a store as a reminder to mothers.

"We’ve only had posters in stores for a few months but at the end of the day we just wanted to remind mums that they are free to breastfeed in our stores and they can ask a team member if they’d like to use a fitting room”.

Although businesses who promote freedom to feed in stores are growing there is still a sigma around mothers breastfeeding in public

The latest occurrence in happened in Tauranga after a mother was told by a stranger in a supermarket store to breastfeed in her car.

Another occurrence In 2014 saw mother-of-three, Anjula Manga, approached by a cleaner at Hamilton's Te Awa at The Base and told she could not breastfeed her 6-week-old daughter in the foodcourt. The managers of the mall later apologised to her and said it was an error of judgment.

"I think it is so sad that people take time out of the day to make somebody feel that low about nurturing their child. I just don't understand what drives a person to have such strong feelings about public breastfeeding," she said.

The Warehouse Group’s signs are a way to communicate with mothers that feeding their child in public is something the group supports.

Signs can be a way of sending a clear message making mothers feel at ease while also setting the tone for other customers.

In the UK a local café, Brasserie Blanc, went viral after offering breastfeeding mothers a free cup of tea and a ‘pit-stop’.

Cafe sign. Photo Credit: Brasserie Blanc Official Facebook. 

“While there is growing awareness and acceptance in New Zealand, as demonstrated by The Warehouse, we still have a long way to go before breastfeeding becomes the cultural norm,” Says Fenton.

Stuff.co.nz has an entire parenting sector that can keep you up to date with the latest breastfeeding news.

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Foodstuffs’ Baden Ngan Kee has passed away

  • Who's Where
  • July 16, 2019
  • The Register team
Foodstuffs’ Baden Ngan Kee has passed away

Foodstuffs has announced that its former executive Baden Ngan Kee has passed away after a battle with lung cancer.

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2 Cheap Cars fined $438,000 under the Fair Trading Act

  • News
  • July 14, 2019
  • The Register team
2 Cheap Cars fined $438,000 under the Fair Trading Act

Used car dealer 2 Cheap Cars has been fined $438,000 for its use of “warranty waiver” documents and marketing statements described as “deliberately misleading”.

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Retail's new best friend

  • In association with the IHA Global Innovation Awards (GIA)
  • July 13, 2019
  • Anne Kong
Retail's new best friend

As the heart and soul of retailing further evolves, stores and the essence of shopping will continue to morph in unimaginable ways. However, amidst the storm of change, there is one aspect of shopping that remains pure, constant and motivational – the aspirational moment. Anne Kong, member of the GIA expert jury, shares her thoughts.

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Bendon looks to sell brands after financing falters

  • News
  • July 12, 2019
  • Radio New Zealand
Bendon looks to sell brands after financing falters

Bendon lingerie is looking to sell some of its brands as the future of the company becomes more uncertain.

Read more
 
 

Smirnoff Pure helps Kiwis discover local artists with Spotify partnership

  • News
  • July 11, 2019
  • Caitlin Salter
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The music we love is made up of many influences, including where we live. In its latest campaign, Smirnoff Pure and YoungShand tapped into the unique vibes of New Zealand and set out to help Kiwis discover the music that moves the cities and suburbs they call home.

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Outgoing Spark CEO Simon Moutter talks transformation, diversity and leaving a legacy beyond just metrics

  • News
  • July 11, 2019
  • Elly Strang
Outgoing Spark CEO Simon Moutter talks transformation, diversity and leaving a legacy beyond just metrics

Simon Moutter has just wrapped up a seven-year tenure at telecommunications company Spark. Under his rein, the changes the company has gone through are nothing short of radical, from its name (Telecom to Spark), to its operating model (traditional to agile), to its culture (publicly called out to inclusive) to its structure (one monopoly brand to many). Here, Moutter has a candid chat about his journey as CEO, the company's push to be a more diverse and inclusive workplace and how one of his biggest lessons learned was he couldn’t solve a cultural issue with processes and strategy.

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