Smiths City donated five percent of last weekend’s sales to local firefighters to thank them for their response to the Port Hills’ fires. And it was able to donate $25,000.
A total of 72 rural and New Zealand Fire Service firefighters, four helicopters and 18 units including water tankers and fire appliances were at the scene throughout worst of the February blaze.
The Smiths City initiative applied to the company’s three stores in Christchurch located in Colombo Street, Northwood and Riccarton. The company has a total of 30 operational stores.
The donation will benefit both Selwyn and Christchurch rural and urban firefighters. Via the social club it will go towards an annual family day event.
Roy Campbell, chief executive of Smiths City Group said: "We wanted to say good on you and thank you. We’re a Christchurch-based company and many of our staff and customers were affected in some way. We all read the stories and saw the pictures and wanted to do something for the firefighters.”
Smiths City also offered a discount directly to individual local firefighters who shop at the three Christchurch stores until the end of March. To be eligible, fire fighters will need to show official identification and other terms and conditions apply.
Harvey Norman also runs an annual promotion aimed at recognising public servants by offering discounts.
Fire and ambulance services are offered discounts on all items around October each year.
Throughout the year, Smiths City Group supports a range of organisations with cash or product donations including Cure Kids, Ronald McDonald House South Island and the Christchurch Santa Parade.
The promotion went for the weekend of the 25th, starting Saturday and ending Sunday 26.
"We hope Christchurch shoppers will really get behind this initiative," Campbell said.