Close
 

Trend revivals: The good, the bad and the unacceptable

  • News
  • January 26, 2017
  • Courtney Devereux
Trend revivals: The good, the bad and the unacceptable

More and more often, manufacturers are bringing back old staple pieces to tease shoppers with enough nostalgia that they don’t realize what they're about to buy has been out of style longer than they’ve been alive.

Trends and styles that were once considered modern and daring eventually become old and ugly, only to be reborn and re-worn decades later. And that cycle seems to be turning quicker than ever.

Consumers are scrambling for the latest choker or pair of Doc Martins and these fashion houses are more than happy to oblige to demands.

Houses such as Topshop, Glassons, and Ruby have become hotspots for the revival of fashions statements that should definitely not have been bought back.

Unsurprisingly, a number of risk-taking brands, like Versace, Canali, Massimiliano Giornetti, and MSGM sent models down runways with upgraded, fashion-forward butt bags recently.

The rationale is easy to understand – we’re all carrying more portable electronics around than ever before, and we need a better way to do it. The humble fanny pack is the optimal solution.

More often than not these days the comeback of old popular brands is to be expected. One such company basking in the old-new trend is footwear brand Birkenstock.

These cork-soled sandals noticed a surge of popularity in the 90's, but as trends go, they became increasingly unfashionable. Thanks, yet again, to retro style taking the runways, the two-strap sandal trend is back and Birkenstock is at the top of the pack.

Chief executive officer of the shoe company’s American division, David Kahan says: “Six months ago, everyone would have said, ‘That’s the ugliest thing I could ever wear’. But now they’ve launched off.”

Sales of Birkenstocks in the US have risen 30 percent in the past year, and Kahan says they could double in 2017.

Fujifilm has contributed to the ‘analog revival’ by creating a new-look polaroid camera.

The Wall Street Journal reports that Fuji’s Instax cameras are selling in record numbers and far outpacing the company’s digital cameras.

The company estimates that it sold 5 million of the cameras in the fiscal year that just ended last month and that it will sell at least 6.5 million in the next year.

By comparison, the company only sold 1.4 million digital cameras in the previous year. What’s more, the standalone digital camera industry saw a 19 percent decline.

The impressive comeback of these oh-so-interesting trends has enthralled design houses everywhere to jump on the bandwagon. And there doesn’t seem to be a lull in shopper’s obsessions for all things retro.

Manufacturing for the 1990s is returning in new forms, but there are still a few things that rest in their Day-Glo colored grave. And with items such as Dirty Dog sunglasses, Light Up Gear shoes and Hypercolour shirts on the list, hopefully, in the grave, they should remain.

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

Readings present revised plan for Courtenay Central

  • Property
  • May 16, 2019
  • Radio New Zealand
Readings present revised plan for Courtenay Central

The company that owns Courtenay Central in Wellington says it has big plans for redeveloping the complex - which is closed due to earthquake risks.

Read more
 
 

How to tell if you're a born retailer

  • Opinion
  • May 16, 2019
  • David Farrell
How to tell if you're a born retailer

Retail is a profession, but true retailers are born not made, says Dave Farrell.

Read more
 
 

Sustainable soap wrapper among major winners at Pride In Print Awards

  • Opinion
  • May 15, 2019
  • Sue Archibald
 Sustainable soap wrapper among major winners at Pride In Print Awards

A sustainable, heat sealed soap wrapper that is claimed to saving tonnes of PET plastic film, petrochemical wax and glue from landfill each year, has won a major award in the Pride In Print industry awards. Sue Archibald, Pride in Print Awards manager, shares more.

Read more
 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Regional rollercoaster
What does retail look like in 2019 for ...
Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

Inside Little Yellow Bird’s equity crowdfunding campaign

  • News
  • May 15, 2019
  • Sarah Dunn
Inside Little Yellow Bird’s equity crowdfunding campaign

Wellington social enterprise Little Yellow Bird is seeking to scale its ethical apparel operation to the next level with an equity crowdfunding campaign.

Read more
 
 

Auckland design agency wins gold for retail packaging

  • News
  • May 14, 2019
  • Courtney Devereux
Auckland design agency wins gold for retail packaging

As a benchmark for impeccably designed packaging of consumer products, The Dieline Awards this year saw creative agency Onfire walk away with recognition for fantastic design for their retail products. We spoke with Matt Grantham, creative director at Onfire Design, about the importance of a strong visual brand in the retail product sector.

Read more
 

BYO containers policy live from June 1 at Foodstuffs stores

  • News
  • May 14, 2019
  • Sarah Dunn
BYO containers policy live from June 1 at Foodstuffs stores

Customers at Foodstuffs supermarkets’ instore butchery, seafood counter, delicatessen and bakery will be able to have food packed into their own clean, leak-proof containers from June 1.

Read more
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}