Last week the pop-up store opened in Sydney. The surprise appearance caused a nationwide meltdown, resulting in the selling out of all products before the end of the day. It was a repeat performance at the Auckland pop-up.
The Auckland pop-up store is a fully functional In-N-Out burger restaurant and only operated until 3pm today.
Radio stations such as ZM, MaiFM, and Radio Hauraki tweeted and Facebooked the event, inviting people to head down for the day while stocks lasted.
Pocket Bar and Kitchen posted a photo of the menu on their Instagram account at 11:30am, inviting people round for the all-American experience. Two hours later In-N-Out was completely sold out.
Many people have taken to Twitter to ask the chain to stay longer. In-N-Out could not be reached for comment.
The Retail Collective’s Juanita Neville-Te Rito was one of the many patrons who popped in to the pop-up store. However, she says the one-hour wait for a burger was more than she was willing to wait.
According to Neville-Te Rito, In-N-Out was quickly running out of line-saving wristbands to give people when she arrived at 11.30am.
For added authenticity, all prices at Auckland’s In-N-Out pop-up were in US dollars. A burger and a t-shirt would set you back about NZD$13, cheaper than your average Ponsonby lunch.
In November 2013, the burger chain operated a pop-up store in Auckland to test whether New Zealand has potential as a market for permanent outlets.
As the store was reported to have an hour and a half wait by 11:50am, and completely sold out by 1:30pm, it is easy to assume there is still a market for the burger chain to make its roots in Auckland City.