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'Back to School' could be the second-biggest shopping event of the year

  • News
  • January 18, 2017
  • StopPress Team
'Back to School' could be the second-biggest shopping event of the year

With retail expert Francesca Nicasio describing the BTS period as "the second biggest shopping event of the year", retailers are using a number of ways to capitalise on this lucrative opportunity. At Warehouse Stationery, the retailer has taken the opportunity to release a series of helpful videos online (by .99). In a four-part series, the videos go through a humorous list of handy ‘don’ts’, giving out practical tips from no yoghurt pots in bags or curried egg sandwiches in the summer, to advising against embarrassing faux pas like crying after dropping your child off at school or pulling out a slice of the 80s slang (did someone say ‘radical’?).

The online series provides a nice tie-in to the brand's overarching 'We do doing" positioning released last year.
Staying within the The Warehouse Group family, The Warehouse has come out with a dramatic take on the 'Back to School' theme for their latest advertisement by DDB. In an attempt to promote their stationery, backpack, and computer range, the 30-second ad revs up a triumphant mood as students run, bike, and skate their way to a new school year.

On the retailer’s Facebook page, the ad has received an overwhelmingly positive response, with a sizeable number of users proudly pointing out that the video was filmed at Auckland’s Otahuhu College.

Beyond stationery staples like pen and paper, New World have come out with a series of tips to help parents going through the daily grind of packing the school lunchbox. The retailer's website lists a number of recipes like bacon and egg pies, chicken rolls, and chocolate bliss balls as a shake up to the usual humdrum of sandwich and chips.

According to online price comparison website PriceMe, demand for stationery and technology has increased significantly between the first and 16th of January. The most significant surge in demand has been with calculators as the website reports a 221 percent increase compared to average statistics from 2016. The Casio Graphics Calculator has proved particularly popular, with the pricey item often a regular staple in high school mathematics classes.

PriceMe also reports a 45 percent increase in demand for backpacks. Star Wars backpacks have proven the most popular, no doubt boosted by last month's cinematic release of Rogue One.

In a sign of the times, a rising number of schools have been implementing Bring Your Own Device (BYOD) initiatives where students bring their own laptops and tablets for educational purposes. PriceMe has recorded a 29 percent increase in demand for tablets (especially the iPad Mini and low-priced refurbished iPads) and a 36 percent increase in demand for Chromebooks (especially educational ones such as the HP Education Notebook and the Acer Premium Education Notebook). Furthermore, low-end first-time phones—such as Alcatel phones—have also surged in popularity, with mobile phones becoming more and more prevalent among younger students.

This story originally appeared on StopPress.

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InStyle names All Is For All’s Grace Stratton a ‘Badass Woman’

  • News
  • July 18, 2019
  • The Register team
InStyle names All Is For All’s Grace Stratton a ‘Badass Woman’

Grace Stratton, the 20-year-old founder of specialty ecommerce site All Is For All, has been named one of 50 global Badass Women by US glossy magazine InStyle. The list includes international celebrities like Mindy Kaling and businesspeople like Stitch Fix chief executive Katrina Lake.

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Wellbeing in the workplace: Here's how its affecting your staff, and your bottom line

  • Opinion
  • July 18, 2019
  • Elly Strang
Wellbeing in the workplace: Here's how its affecting your staff, and your bottom line

Idealog editor Elly Strang recently spoke at the Magazine Publishers Association conference about the importance of wellbeing in the workplace, and the key takeaways from Wellness Month. She shares why it shouldn't be thought of as a luxury nice-to-have, like yoga classes, as research is showing it impacts on your bottom line, as well as some tips on how to create change in the workplace.

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How HomeAR is incorporating AR into architecture design

  • technology
  • July 18, 2019
  • Courtney Devereux
How HomeAR is incorporating AR into architecture design

Many people struggle to envision plans from simple 2D renders and floor plans, as without a designer's eye, filling in blanks from imagination isn’t the most reliable method when it comes to something as important as building a brand-new home or store. Reactar has launched an augmented reality-based platform, HomeAR, to counteract this, which allows users to see and engage with homes in a virtual way, making the very personal process more reliable.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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Simon West is the new chief executive of Torpedo7

  • Who's Where
  • July 18, 2019
Simon West is the new chief executive of Torpedo7

Simon West, who has 20 years' experience leading companies like Ezibuy, has been appointed the chief executive of The Warehouse Group's outdoor retailer Torpedo7.

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Bay of Plenty D2C Saltysea opens its first store

  • Design
  • July 17, 2019
  • Sarah Dunn
Bay of Plenty D2C Saltysea opens its first store

Stephanie Saxton has been selling cheeky swimsuits and ethical activewear online out of Bay of Plenty's Athenree since 2018. She's now opened Saltysea's first bricks and mortar store, the Salty Collective.

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What the investment community thinks Kiwi businesses lead on the world stage with

  • News
  • July 16, 2019
  • Idealog
What the investment community thinks Kiwi businesses lead on the world stage with

Every business goes through a life cycle: start-up, growth, maturity and renewal, rebirth or decline. Once you’ve made it past the juicy, creative ideation stage and into the growth and maturity stage, the time for many comes to seek investment. But what do investors look for beyond a commercial return? And what do investors think New Zealand companies excel at when compared to our neighbouring countries around the world? Executive director of the Angel Association of New Zealand Suse Reynolds shares her top tips for those who are looking for investment.

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