The new face of catalogues

  • In association with Reachmedia
  • December 9, 2016
  • Reachmedia
The new face of catalogues

You’ve probably heard of Reachmedia, but what you may not know is that we’re far more than just a catalogue and flyer distribution company – or even a data company. We’re one of the most effective sales promotion and generation companies in New Zealand.

We’re already empowering some of the country’s biggest retailers to get in front of the right consumers with the right offers at the right time. And we’re about to make our offering even more effective with exclusive new research, partnerships, products and services.

Our recently commissioned IPSOS research revealed catalogues to be one of the most effective advertising channels at prompting unplanned purchases, ranking in the top three for 20 out of 28 retail categories.

Seventy-nine percent of research respondents said they’d purchased a product after seeing it in a catalogue, and 74 percent reported that unaddressed mail helped them shop for pre-planned purchases. Whether people end up making those purchases online or in-store, the research shows it’s often a catalogue that’s the catalyst, even for younger consumers (the 18-29 year old age group is the second highest consumer of catalogues).

If those results surprise you, then take a fresh look at just how powerful a combination of letterbox marketing, data analysis and digital technology can be.

At Reachmedia, we’ve moved on from the days when retailers sent the same catalogue out to every household. Instead, we use a range of data sources, segmentation models and electronic transaction data to identify which offers and promotions should go into which market and at which times. And with our new investments in this, and other areas, we'll soon be delivering even greater levels of sophistication when it comes to driving engagement, sales and store visits.

If, like many of our clients, you’ve explored how to harness big data, then you’ve probably also experienced the frustration of being offered enterprise-grade solutions that are too large and too expensive for the New Zealand market. Well, we’ve now identified and developed partnerships with a number of mid-level companies that are ideally placed to provide the right level of detail for New Zealand retailers, and at an appropriate price point.

Keep an eye out too for our soon-to-be-launched – and completely separate – marketing and insights brand. With far wider application than catalogue targeting, this new brand is all about gaining greater insights into the New Zealand consumer so that retailers can generate even greater levels of sales.

And if you find dealing with the huge number of providers in the supply chain to be a challenge, you’ll be pleased to hear that we’ve developed a new product that makes us a one-stop supply-chain shop, taking care of every stage for you. New Zealand consumers may be changing, but with the innovative developments on our horizon, Reachmedia will be here to help you change right along with them.

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.


Readings present revised plan for Courtenay Central

  • Property
  • May 16, 2019
  • Radio New Zealand
Readings present revised plan for Courtenay Central

The company that owns Courtenay Central in Wellington says it has big plans for redeveloping the complex - which is closed due to earthquake risks.

Read more

How to tell if you're a born retailer

  • Opinion
  • May 16, 2019
  • David Farrell
How to tell if you're a born retailer

Retail is a profession, but true retailers are born not made, says Dave Farrell.

Read more

Sustainable soap wrapper among major winners at Pride In Print Awards

  • Opinion
  • May 15, 2019
  • Sue Archibald
 Sustainable soap wrapper among major winners at Pride In Print Awards

A sustainable, heat sealed soap wrapper that is claimed to saving tonnes of PET plastic film, petrochemical wax and glue from landfill each year, has won a major award in the Pride In Print industry awards. Sue Archibald, Pride in Print Awards manager, shares more.

Read more

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Regional rollercoaster
What does retail look like in 2019 for ...
Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...

Inside Little Yellow Bird’s equity crowdfunding campaign

  • News
  • May 15, 2019
  • Sarah Dunn
Inside Little Yellow Bird’s equity crowdfunding campaign

Wellington social enterprise Little Yellow Bird is seeking to scale its ethical apparel operation to the next level with an equity crowdfunding campaign.

Read more

Auckland design agency wins gold for retail packaging

  • News
  • May 14, 2019
  • Courtney Devereux
Auckland design agency wins gold for retail packaging

As a benchmark for impeccably designed packaging of consumer products, The Dieline Awards this year saw creative agency Onfire walk away with recognition for fantastic design for their retail products. We spoke with Matt Grantham, creative director at Onfire Design, about the importance of a strong visual brand in the retail product sector.

Read more

BYO containers policy live from June 1 at Foodstuffs stores

  • News
  • May 14, 2019
  • Sarah Dunn
BYO containers policy live from June 1 at Foodstuffs stores

Customers at Foodstuffs supermarkets’ instore butchery, seafood counter, delicatessen and bakery will be able to have food packed into their own clean, leak-proof containers from June 1.

Read more
Next page
Results for
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

The Register

Content marketing/advertising? Email or call 022 639 3004

View Media Kit