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New delivery service Freshbrush supplies new toothbrushes

  • News
  • December 8, 2016
  • Benjamin Mack
New delivery service Freshbrush supplies new toothbrushes

When was the last time you replaced your toothbrush?

Seriously, think about it for a moment. When was it? Chances are, it was a while ago – or you just now remembered you should probably get it replaced.

Annabel Hurman knows what that’s like. Which is why she’s just launched her toothbrush delivery service, Freshbrush. “It’s answering that problem of replacing toothbrushes not being something people remember.”

For $32 per year (plus $6.90 for shipping, for a total of $38.90), subscribers have a new toothbrush mailed to them each month. Coming in at less than $3 per toothbrush, that’s less than buying a new toothbrush costs at many supermarkets and pharmacies. The price is the same, Hurman says, regardless of where in New Zealand a subscriber lives.

But the benefits don’t end there. Freshbrush toothbrushes are made with bamboo instead of plastic, meaning the body of the toothbrush (not the bristles) can be composted. Hurman says that makes them more environmentally friendly. She says the toothbrushes themselves come from a Chinese supplier that works closely with the Forest Stewardship Council (FSC). She also says Freshbrush is the only toothbrush delivery service in Aotearoa that she’s aware of.


Freshbrush is of course far from the only subscription model business out there. The Dollar Shave Club delivers razors and other personal grooming products straight to consumers by mail.

WineFriend customers subscribe online and have cases of wine delivered direct to their homes monthly or every two months. There’s also The One Art Club, which sends members a limited edition artwork every two months, with every delivery a complete surprise thanks to its “lucky dip” approach. And of course there’s My Food Bag, which provides curated ingredients for customers to make food themselves.

But Hurman says no-one is delivering toothbrushes in Aotearoa. “The interest has been really positive so far. Not many supermarkets provide an eco-friendly option.” 

A variety of toothbrush-themed art, from Fraser Chatham, was on display for the dozens of people who packed into The Botanist in Auckland’s CityWorks Depot. There were also healthy, tooth-friendly snacks, like salmon on fresh bread. Also on hand was Previously Unavailable founder and principal James Hurman, who happens to be Annabel Hurman’s husband. He said it was fantastic to be involved with Freshbrush because of the need it filled. “It has been a remarkably smooth process,” he said. “This is a real example of where we’ve taken it [a product] out to market quickly. To take advantage of something, we need to move quickly.”

Whether or not Freshbrush takes off remains to be seen, as other subscription-based companies have seen mixed success. WineFriend and The One Art Club are still in their early stages. Earlier this year, Unilever bought Dollar Shave Club for US$1 billion. That company’s model is similar to Freshbrush, and like Freshbrush also sources its physical product (razors) from overseas (a South Korean manufacturer called Dorco).

But Annabel Hurman is confident Freshbrush will succeed. “I think a lot of people think toothbrushes are boring,” she says. “But as long as you start with a really good idea and know that there’s a market for it, you can be successful.”

This story originally appeared on Idealog.

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Kiwi Property makes $138m net profit for the year

  • News
  • May 21, 2019
  • Radio New Zealand
Kiwi Property makes $138m net profit for the year

Kiwi Property has reported a strong full year underlying profit, as it continues to reinvest in its Auckland retail and office properties.

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Thankyou’s latest campaign combines scent and charity work

  • News
  • May 21, 2019
  • StopPress Team
Thankyou’s latest campaign combines scent and charity work

Australian charity product organisation Thankyou has launched its latest Kiwi campaign, combining that fact that 100 percent of its profit goes towards helping end global poverty with its use of perfume-grade botanical oils in its products.

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From edible insects to beautiful homeware: Made of Tomorrow’s co-founder talks its new venture

  • Design
  • May 21, 2019
  • Idealog
From edible insects to beautiful homeware: Made of Tomorrow’s co-founder talks its new venture

Most people would be in agreement that bugs, planters and room dividers don’t have much in common, but Matt Genefaas and Dan Craig would beg to differ. The two juggle running an edible insect company, Crawlers, as well as a homeware company, Made of Tomorrow. Genefaas has a chat about what the new furniture range, Space Between, was inspired by, as well as how him and Craig spend their days in slashie roles moving between pushing dried insects to the world, as well as polished mirrors and space dividers.

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  • Opinion
  • May 21, 2019
  • Jennifer Young
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  • News
  • May 21, 2019
  • Radio New Zealand
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  • Property
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  • Radio New Zealand
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