Close
 

Kaikoura earthquake is a bump in the road as Westgold butter rolls out to Kiwi consumers

  • News
  • December 21, 2016
  • Sarah Dunn
Kaikoura earthquake is a bump in the road as Westgold butter rolls out to Kiwi consumers

How did the quakes affect Westgold’s deliveries?

It affected all of our north-bound logistics in the immediate few days after the earthquake. We had just completed our biggest-ever week of sales of Westgold butter, and needed to replenish stocks within the northern distribution centres quickly. Fortunately, Progressive Enterprises were really accommodating and were able to adjust to varying arrival days and pallet formats based on vehicles now needing to use the inland route. Plus, in conjunction with Hilton Haulage and the Salvation Army, we donated two thousand litres of UHT milk to the people of Kaikoura in the first few days after the quake.

How long has Westgold been exporting butter, and to what countries?

The Westgold brand was launched in 2004 by our parent company Westland Milk Products and since then has been exported to countries such as Australia, China and Singapore; even becoming one of the leading butter brands in Azerbaijan. Before this though, butter exports from the West Coast date all the way back to the 1890s.

What prompted the move from solely export to supplying Kiwi supermarkets?

Westgold unsalted butter won the Food for Chefs Category Champion award and gold medal at the Champions of Cheese show in March this year, and our salted butter brought home a bronze medal as well. We’ve been consistently told by our overseas customers how great our butter is, so we felt confident that Kiwi consumers would love it too.

Locally, we’ve positioned Westgold for the “everyday gourmet” shopper who wants to know they’re buying high quality, but also looks for value for money.

From a retail perspective we identified a significant gap in the butter market in New Zealand. Brands have been mostly competing on price and offering little category value at the lower end; or are super-premium and priced out of reach of most families. Westgold’s everyday premium positioning aims to offer top quality butter at an affordable price, and more value to the retailers too. To support it we’re investing $400,000 in an online, print and radio campaign highlighting Westgold’s simple goodness with our “cream, heart and soul” advertising creative.

Has the change got anything to do with the popularity of other premium butters like Lewis Road?

Westgold cows have a pasture-based diet year round, and our butter is made with our high quality cream using the traditional Fritz churning technique perfected over generations by our expert butter makers on the West Coast. Other premium brands certainly brought more consumer interest to the category, however the real influence has been the recent positive stories on the benefits of butter, combined with growing consumer interest in cooking from scratch at home and the preference towards natural, wholesome ingredients.

Is Westgold looking into supplying premium supermarkets like Farro and Nosh, and negotiating with Foodstuffs?

As well as selling in almost all of Progressive’s Countdown and Fresh Choice stores since mid-year, we’ve been building distribution with Foodstuffs South Island throughout 2016. Westgold has recently been accepted for ranging within Foodstuffs North Island, so we’ll be building up our North Island New World and PaknSave stores early in 2017. As for the gourmet food markets like Farro and Nosh, absolutely we’re working with them to see if opportunities for supply exist.

We believe our West Coast origins, and stories of the generations of Westgold farming families will appeal to these shoppers. Westgold has been available in Moore Wilsons in Wellington for a several weeks now, and it’s been flying off the shelves.

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

Automation will help retailers focus on customers

  • News
  • June 19, 2019
  • The Register team
Automation will help retailers focus on customers

More than 100 retailers have gathered at Freedom Furniture’s new Newmarket flagship to consider what the upcoming wave of automation technology offers for the industry. Speakers included Pier Smulders from Alibaba Group and Soul Machines’ Hilary O’Connor.

Read more
 
 

A guide to the four favourite business f***-ups I've made

  • Opinion
  • June 18, 2019
  • Wendy Thompson
A guide to the four favourite business f***-ups I've made

Wendy Thompson is the founder and CEO of the successful social media marketing agency Socialites, and has 16 years digital marketing experience in some of New Zealand's top advertising agencies. However. that doesn't mean she hasn't made her fair share of mistakes in her career. Here, in her typically colourful way, she shares four mistakes she's learnt from all her years in business – and the important lessons she learnt from them.

Read more
 
 

The Kiwi start-up making edible coffee cups a reality

  • Design
  • June 18, 2019
  • Sarah Dunn
The Kiwi start-up making edible coffee cups a reality

The vanilla-flavoured, sog-resistant edible cups produced by Auckland company Twiice were four years in the making, but now they’re on the menu at Auckland cafes. We gave them a taste.

Read more
 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Regional rollercoaster
What does retail look like in 2019 for ...
Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 
News

Alibaba runs its Ecommerce Expo in New Zealand for the first time

Chinese conglomerate Alibaba Group reported revenue of more than US$56 billion this year, and in Alibaba.com it owns the world’s largest online B2B trading platform ...

 
 

The beauty of it: From start to success with cosmetics mogul Rowena Roberts

  • News
  • June 14, 2019
  • Courtney Devereux
The beauty of it: From start to success with cosmetics mogul Rowena Roberts

Rowena Roberts had zero experience in retail when she propositioned Estée Lauder to allow her to open a MAC Cosmetics store in New Zealand. Now, over 18 years later through her business Red Honey Cosmetics, she has sold luxury brands Jo Malone London, Bobbi Brown and MAC in New Zealand successfully. The cosmetics mogul talks to us on the most important aspects of running her businesses, and why no one should ever be afraid to do the literal dirty work.

Read more
 
Design

Spread the word: Pic’s Peanut Butter World opens

If all the world’s a stage, Pic’s Peanut Butter World is no peanut gallery.

 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}