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“The corporate model is dead”: Mahana Estates talks authenticity

  • News
  • December 6, 2016
  • Sarah Dunn
“The corporate model is dead”: Mahana Estates talks authenticity

“They’re small, they’re family-driven, family-focused, they understand the story,” Glover says.

Mahana Estates has flirted with a corporate model of distribution in the past, but Glover says it didn’t suit the wine company at all. He says the story behind Mahana’s product was viewed as “almost getting in the way” of selling the wine, and feels it was treated as something of a commodity.

Glover is confident that Kemp Wine Merchants will offer a different experience.

“Dan [Kemp] and his team really understand what we are trying to achieve at Mahana and we believe they will represent us very well in the New Zealand market. It seems to me that Dan’s focus is the people at the heart of wine drinking and wine making and that really resonates with me.”

Glover feels strongly that the future of premium products lies in artisan production models and integrity-led small businesses. Twenty years ago, he says, the top labels in the wine market were Penfolds Grange and other Australian corporate labels – while these wines were elite, the provenance of these blends was “somewhat suspect” and their production was not transparent.

“In wine, the opposite direction is this philosophy of terroir… where you’re buying the place.”

Terroir is a French winemaking term referring to the natural environment in which a wine is produced. Blended wines lose their terroir, says Glover, who feels blending creates wines which are heading towards being simply “a beverage”.

Glover feels it’s important for producers of artisan products such as his wine to be true to their creative vision, and trust that the market will understand. There’s a place for “commodity beverages”, he says, but New Zealand can do better – “We have to evolve”.

“To me, the corporate model is dead.”

Winemaking isn’t the only industry where an artisan approach rooted in a sense of place seems to be gaining popularity.

A number of new ecommerce ventures have sprung up to cater to consumer demand for SME-made independent products. Etsy-style marketplace The Market was launched in 2013 and went global in 2015, while New Plymouth operation Shop Small and Fairfax Media’s newest project Indexed both launched this year.

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Foodstuffs’ Baden Ngan Kee has passed away

  • Who's Where
  • July 16, 2019
  • The Register team
Foodstuffs’ Baden Ngan Kee has passed away

Foodstuffs has announced that its former executive Baden Ngan Kee has passed away after a battle with lung cancer.

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2 Cheap Cars fined $438,000 under the Fair Trading Act

  • News
  • July 14, 2019
  • The Register team
2 Cheap Cars fined $438,000 under the Fair Trading Act

Used car dealer 2 Cheap Cars has been fined $438,000 for its use of “warranty waiver” documents and marketing statements described as “deliberately misleading”.

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Retail's new best friend

  • In association with the IHA Global Innovation Awards (GIA)
  • July 13, 2019
  • Anne Kong
Retail's new best friend

As the heart and soul of retailing further evolves, stores and the essence of shopping will continue to morph in unimaginable ways. However, amidst the storm of change, there is one aspect of shopping that remains pure, constant and motivational – the aspirational moment. Anne Kong, member of the GIA expert jury, shares her thoughts.

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Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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Bendon looks to sell brands after financing falters

  • News
  • July 12, 2019
  • Radio New Zealand
Bendon looks to sell brands after financing falters

Bendon lingerie is looking to sell some of its brands as the future of the company becomes more uncertain.

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Smirnoff Pure helps Kiwis discover local artists with Spotify partnership

  • News
  • July 11, 2019
  • Caitlin Salter
Smirnoff Pure helps Kiwis discover local artists with Spotify partnership

The music we love is made up of many influences, including where we live. In its latest campaign, Smirnoff Pure and YoungShand tapped into the unique vibes of New Zealand and set out to help Kiwis discover the music that moves the cities and suburbs they call home.

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Outgoing Spark CEO Simon Moutter talks transformation, diversity and leaving a legacy beyond just metrics

  • News
  • July 11, 2019
  • Elly Strang
Outgoing Spark CEO Simon Moutter talks transformation, diversity and leaving a legacy beyond just metrics

Simon Moutter has just wrapped up a seven-year tenure at telecommunications company Spark. Under his rein, the changes the company has gone through are nothing short of radical, from its name (Telecom to Spark), to its operating model (traditional to agile), to its culture (publicly called out to inclusive) to its structure (one monopoly brand to many). Here, Moutter has a candid chat about his journey as CEO, the company's push to be a more diverse and inclusive workplace and how one of his biggest lessons learned was he couldn’t solve a cultural issue with processes and strategy.

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