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“The corporate model is dead”: Mahana Estates talks authenticity

  • News
  • December 6, 2016
  • Sarah Dunn
“The corporate model is dead”: Mahana Estates talks authenticity

“They’re small, they’re family-driven, family-focused, they understand the story,” Glover says.

Mahana Estates has flirted with a corporate model of distribution in the past, but Glover says it didn’t suit the wine company at all. He says the story behind Mahana’s product was viewed as “almost getting in the way” of selling the wine, and feels it was treated as something of a commodity.

Glover is confident that Kemp Wine Merchants will offer a different experience.

“Dan [Kemp] and his team really understand what we are trying to achieve at Mahana and we believe they will represent us very well in the New Zealand market. It seems to me that Dan’s focus is the people at the heart of wine drinking and wine making and that really resonates with me.”

Glover feels strongly that the future of premium products lies in artisan production models and integrity-led small businesses. Twenty years ago, he says, the top labels in the wine market were Penfolds Grange and other Australian corporate labels – while these wines were elite, the provenance of these blends was “somewhat suspect” and their production was not transparent.

“In wine, the opposite direction is this philosophy of terroir… where you’re buying the place.”

Terroir is a French winemaking term referring to the natural environment in which a wine is produced. Blended wines lose their terroir, says Glover, who feels blending creates wines which are heading towards being simply “a beverage”.

Glover feels it’s important for producers of artisan products such as his wine to be true to their creative vision, and trust that the market will understand. There’s a place for “commodity beverages”, he says, but New Zealand can do better – “We have to evolve”.

“To me, the corporate model is dead.”

Winemaking isn’t the only industry where an artisan approach rooted in a sense of place seems to be gaining popularity.

A number of new ecommerce ventures have sprung up to cater to consumer demand for SME-made independent products. Etsy-style marketplace The Market was launched in 2013 and went global in 2015, while New Plymouth operation Shop Small and Fairfax Media’s newest project Indexed both launched this year.

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Hunting & Fishing New Zealand voluntarily pulls military-style assault weapons from sale

  • News
  • March 20, 2019
  • Sarah Dunn
Hunting & Fishing New Zealand voluntarily pulls military-style assault weapons from sale

In the wake of the attack on Christchurch’s Muslim community on March 15, strong calls for changes to New Zealand’s gun last have been made. Trade Me was the first retailer to act, halting the sale of all semi-automatic weapons on its platform, and it has now been joined by Hunting & Fishing New Zealand.

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Superette to open new concept store showcasing international brands

  • News
  • March 20, 2019
  • The Register team
Superette to open new concept store showcasing international brands

Apparel boutique Superette has announced it will open an ‘international flagship’ in Newmarket on April 4. The store will feature handpicked products from both established and emerging international designers.

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What businesses can do to help support Christchurch and the Muslim community this week

  • Opinion
  • March 19, 2019
  • Rosie Collins
What businesses can do to help support Christchurch and the Muslim community this week

As many New Zealanders go back to work for the first time today since Friday’s attacks, feelings of anger, sadness, numbness, apprehension, and confusion will be shared around the country. Rosie Collins is the managing director of Step Changers, a registered charity working to normalise corporate social responsibility in New Zealand. In the wake of the Christchurch terror attack, she shares three ways businesses can help both their staff and the wider Muslim and Christchurch community this week.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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China and New Zealand’s year of tourism

  • Opinion
  • March 19, 2019
  • Juanita Neville-Te Rito
China and New Zealand’s year of tourism

Think about how to best welcome Chinese tourists into your store this year.

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Coca-Cola reveals how much plastic it uses

  • News
  • March 19, 2019
  • Radio New Zealand
Coca-Cola reveals how much plastic it uses

For the first time, Coca-Cola has revealed it used three million tonnes of plastic packaging in one year.

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Profits for The Warehouse on the rise after restructure

  • News
  • March 19, 2019
  • Radio New Zealand
Profits for The Warehouse on the rise after restructure

The Warehouse has made a solid first half profit as it continues to restructure and invest in digital services.

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