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Kiwi retailers reach for the scare tactics

  • News
  • November 1, 2016
  • Jessica-Belle Greer
Kiwi retailers reach for the scare tactics

Spark is turning first world problems into first world scares with a series of gif tweets featuring 'Scream Queens', 'The Shining' and 'American Horror Story'. We all feel the fear of texting the person you were talking about, dropping our phone in the loo or double tapping on Instagram by accident. We’ve lolled to nine already – keep them coming Spark!




Hallensteins’ Scratch It, Cash It promotion sends an email to customers’ accounts with an online version of a scratchie (only available on mobile). Moving their fingers over a gold virtual circle to reveal a prize underneath, they can win up to 50 percent or $100 off. It’s much better than nails on a chalkboard. 

Homes.co.nz had some timely statistics to deliver to its database today. It’s seems the horror story classic A Nightmare On Elm Street has made a lasting impression on house prices.

The average cost of a home in Elm Street, Avondale, is $200,000 cheaper than its suburb average, at a street with the same name in Wanganui it’s 35 per cent less than its suburb average and in Gisborne it’s 6.66 per cent less – the devil’s number! Can it all be a coincidence?

"This analysis is about as lightweight as you could get, but made us laugh so thought it worth sharing around," says head of marketing Jeremy O'Hanlon.

Motat hosted an elaborate masquerade this weekend with a Game of Thrones inspired promotion. Called ‘What Lies Behind The Mask?’ the advertising for the ball harked back to the HBO show’s posters for the last season, with masks instead of characters’ faces in the GOT world’s Hall of Faces. How many guests seized the opportunity to say ‘A girl has no name’ when asked for their number?

Halloween is Hell’s favourite time of year so it’s no surprise they had a Zombie promotion ready and running, offering free (lamb) brains crumbled on any pizza in October. On the day itself it offers a discount on all double pizzas, just say Candyman three times when ordering. They dare you.

In honour of Halloween The Warehouse changes its name to The Scarehouse. It’s not awkward at all that the NZ Herald reported two of its swing products have been recalled for ‘fear of death’ in the lead up to the holiday.

Pak n’ Save’s stickman found quite a sinister slogan for Halloween….

New World took it a step further with their own custom signs, available to print from their online store. Coming in two options, with a ‘welcome’ or ‘no thanks’ customers can choose whether to be the Grinch of Halloween or not.

Air New Zealand Australia’s new mascot, Dave the goose, started some Trans-Tasman banter with Air New Zealand’s kiwi twitter followers when they dressed him up as our national bird today. Luckily, the local Air New Zealand twitter team and its fairy had a costume up their sleeve.


Trade Me featured a graphic designer by day and Spookers employee by night who found her calling through Trade Me Jobs, in its latest promotion. It gives new meaning to the ‘graveyard shift’.

This story originally appeared on StopPress.

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Hunting & Fishing New Zealand voluntarily pulls military-style assault weapons from sale

  • News
  • March 20, 2019
  • Sarah Dunn
Hunting & Fishing New Zealand voluntarily pulls military-style assault weapons from sale

In the wake of the attack on Christchurch’s Muslim community on March 15, strong calls for changes to New Zealand’s gun last have been made. Trade Me was the first retailer to act, halting the sale of all semi-automatic weapons on its platform, and it has now been joined by Hunting & Fishing New Zealand.

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Superette to open new concept store showcasing international brands

  • News
  • March 20, 2019
  • The Register team
Superette to open new concept store showcasing international brands

Apparel boutique Superette has announced it will open an ‘international flagship’ in Newmarket on April 4. The store will feature handpicked products from both established and emerging international designers.

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What businesses can do to help support Christchurch and the Muslim community this week

  • Opinion
  • March 19, 2019
  • Rosie Collins
What businesses can do to help support Christchurch and the Muslim community this week

As many New Zealanders go back to work for the first time today since Friday’s attacks, feelings of anger, sadness, numbness, apprehension, and confusion will be shared around the country. Rosie Collins is the managing director of Step Changers, a registered charity working to normalise corporate social responsibility in New Zealand. In the wake of the Christchurch terror attack, she shares three ways businesses can help both their staff and the wider Muslim and Christchurch community this week.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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China and New Zealand’s year of tourism

  • Opinion
  • March 19, 2019
  • Juanita Neville-Te Rito
China and New Zealand’s year of tourism

Think about how to best welcome Chinese tourists into your store this year.

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Coca-Cola reveals how much plastic it uses

  • News
  • March 19, 2019
  • Radio New Zealand
Coca-Cola reveals how much plastic it uses

For the first time, Coca-Cola has revealed it used three million tonnes of plastic packaging in one year.

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Profits for The Warehouse on the rise after restructure

  • News
  • March 19, 2019
  • Radio New Zealand
Profits for The Warehouse on the rise after restructure

The Warehouse has made a solid first half profit as it continues to restructure and invest in digital services.

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