Ambiente 2017 promises a world of consumer goods inspiration

  • In association with Messe Reps & Travel
  • November 22, 2016
  • Sarah Dunn
Ambiente 2017 promises a world of consumer goods inspiration

In February, more than 136,000 visitors from 143 countries will converge on Frankfurt, Germany, to immerse themselves in the biggest homewares trade fair in the world. The annual Ambiente fair spans dining, giftware and living goods categories, and fills hundreds of thousands of square metres worth of hall space. It’s a huge experience.

Nicolette Naumann, vice president Ambiente, says Ambiente’s global significance means exhibitors often time the launch of new products or product series to coincide with the five-day fair.

“With significantly over 50 percent of visitors coming from outside Germany, exhibitors at Ambiente can be sure of reaching multiple target groups from different parts of the world. This makes it the ideal platform for launching products or even whole product series onto the market.”

Among the launches lined up for Ambiente 2017 include Italian design laboratory Driade; German porcelain and glassmaker Manufaktur Hering Berlin; Israeli bag label Kisim and wood veneer specialist Vayehi; Danish jewellery designer Pilgrim and homewares design studio Lene Bjerre. They join an expected 4,400 exhibitors.

New Zealand exhibitor Sistema launches all its new products at Ambiente, and has maximised the value of its presence there by treating its stand as a venue for international client meetings.

Sistema general manager – international sales Scott Hamilton told NZ Retail at Ambiente 2016 that clients travel to the fair from places like Eastern Europe and the Middle East to deal with Sistema in person.

“We see them face to face only once a year, usually at Frankfurt.”

SlapSee is a Kiwi company which makes folding sunglasses equipped with flexible slap-bands for arms. It exhibited at Ambiente for the first time in 2016, using the opportunity to forge connections with European distributors. Founder and chief executive Ashleigh Ogilvie-Lee told NZ Retail that potential buyers needed to see her sunglasses before they understood how the product worked.

Lectures and workshops are provided to help attendees understand the factors informing the massive variety of product on show at Ambiente. With Great Britain chosen as Ambiente 2017’s partner country, UK graphic and product designer Janice Kirkpatrick will provide a special presentation on regionally-significant British products, and the ‘Ambiente Academy’ will decode the latest developments in the consumer goods market.

The fair’s trend experts from the renowned bora.herke.palmisano design studio

will explain four key trends of the season: ‘delicate structures’; ‘honest materials’; ‘jumbled pattern’ and ‘notable shapes’. In addition, Ambiente will once again provide the Ethical Style Guide it introduced in 2016 to assist buyers who come in search of greener stock.

The full product offering at Ambiente spans products for the table, kitchen and household; gift articles, jewellery and fashion requisites; as well as decorative products, interior design concepts and furnishing accessories. The fair runs from February 10-14, 2017. Messe Reps & Travel is the contact in New Zealand for Ambiente. They can assist with fair information and support with travel and accommodation planning.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.


Torpedo7 evolves its bricks and mortar strategy

Torpedo7’s new flagship at Westfield Newmarket represents the next step in the evolution of this former pureplay’s bricks and mortar strategy.


Visual merchandising tips from top designer Kris Ericksen

  • Design
  • October 9, 2019
  • Sarah Dunn
Visual merchandising tips from top designer Kris Ericksen

The Judge’s Choice award for the Welly Loves WOW Window Dressing Competition this year went to Danish jewellery retailer Dyrberg/Kern’s luminous window display. The designer behind it, Kris Ericksen of Plato Design, shares some tips on how to put together a stunning piece of visual merchandising.

Read more

The Kai Box talks plant-based business

  • News
  • October 9, 2019
  • Sarah Dunn
The Kai Box talks plant-based business

Auckland-based vegan food company The Kai Box is riding a wave of consumer interest in plant-based food. Co-founder John Mellows shares some thoughts on the popularity of veganism with us.

Read more

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Concept to closet
Business coverage of New Zealand Fashion Week.
Regional rollercoaster
What does retail look like in 2019 for ...
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
The future is bright
We spoke with four retailers in their twenties ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...

Peek inside the new Sass & Bide store at Westfield Newmarket

  • Design
  • October 8, 2019
Peek inside the new Sass & Bide store at Westfield Newmarket

The new flagship at Westfield Newmarket is Australian label Sass & Bide’s third in New Zealand and 16th in total. Take a look at its fit-out in our gallery below.

Read more
Sponsored content

Zoe & Morgan talk music

Our friends at OneMusic caught up with the lovelies at Zoe & Morgan to learn about what makes their stores hum.


New ecommerce start-up Beer Hug prioritises fresh brews

  • News
  • October 8, 2019
  • The Register team
New ecommerce start-up Beer Hug prioritises fresh brews

A recently-launched online marketplace named Beer Hug aims to get fresher craft beer to consumers faster. Co-founder Adam Prentice shared some insight with us into why freshness is important.

Read more
Next page
Results for
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

The Register

Content marketing/advertising? Email or call 022 639 3004

View Media Kit