In February, more than 136,000 visitors from 143 countries will converge on Frankfurt, Germany, to immerse themselves in the biggest homewares trade fair in the world. The annual Ambiente fair spans dining, giftware and living goods categories, and fills hundreds of thousands of square metres worth of hall space. It’s a huge experience.
Nicolette Naumann, vice president Ambiente, says Ambiente’s global significance means exhibitors often time the launch of new products or product series to coincide with the five-day fair.
“With significantly over 50 percent of visitors coming from outside Germany, exhibitors at Ambiente can be sure of reaching multiple target groups from different parts of the world. This makes it the ideal platform for launching products or even whole product series onto the market.”
Among the launches lined up for Ambiente 2017 include Italian design laboratory Driade; German porcelain and glassmaker Manufaktur Hering Berlin; Israeli bag label Kisim and wood veneer specialist Vayehi; Danish jewellery designer Pilgrim and homewares design studio Lene Bjerre. They join an expected 4,400 exhibitors.
New Zealand exhibitor Sistema launches all its new products at Ambiente, and has maximised the value of its presence there by treating its stand as a venue for international client meetings.
Sistema general manager – international sales Scott Hamilton told NZ Retail at Ambiente 2016 that clients travel to the fair from places like Eastern Europe and the Middle East to deal with Sistema in person.
“We see them face to face only once a year, usually at Frankfurt.”
SlapSee is a Kiwi company which makes folding sunglasses equipped with flexible slap-bands for arms. It exhibited at Ambiente for the first time in 2016, using the opportunity to forge connections with European distributors. Founder and chief executive Ashleigh Ogilvie-Lee told NZ Retail that potential buyers needed to see her sunglasses before they understood how the product worked.
Lectures and workshops are provided to help attendees understand the factors informing the massive variety of product on show at Ambiente. With Great Britain chosen as Ambiente 2017’s partner country, UK graphic and product designer Janice Kirkpatrick will provide a special presentation on regionally-significant British products, and the ‘Ambiente Academy’ will decode the latest developments in the consumer goods market.
The fair’s trend experts from the renowned bora.herke.palmisano design studio
will explain four key trends of the season: ‘delicate structures’; ‘honest materials’; ‘jumbled pattern’ and ‘notable shapes’. In addition, Ambiente will once again provide the Ethical Style Guide it introduced in 2016 to assist buyers who come in search of greener stock.
The full product offering at Ambiente spans products for the table, kitchen and household; gift articles, jewellery and fashion requisites; as well as decorative products, interior design concepts and furnishing accessories. The fair runs from February 10-14, 2017. Messe Reps & Travel is the contact in New Zealand for Ambiente. They can assist with fair information and support with travel and accommodation planning.