Is there an end in sight for Pumpkin Patch?

  • News
  • October 5, 2016
  • Elly Strang
Is there an end in sight for Pumpkin Patch?

Throughout the last financial year, the company closed 12 stores, mostly in Australia.

This impacted on sales, with revenue dropping 11 percent to $212.4 million. For the full year, there was a three percent increase in same store sales growth in Australia, while New Zealand stores remained flat.

Pumpkin Patch managing director Luke Bunt said several legacy issues had been negatively impacting the business, while the retail environment continued to be very competitive and challenging.

However, he said that improvements to the core business in the second half of the last financial year were promising.

“It is encouraging that improvements in the core business seen in the second half of the last financial year have continued into the early part of F17. For the eight weeks ended 25 September 2016 same store sales for Pumpkin Patch in Australia and New Zealand were up 5.8 percent and 5.4 percent respectively.”

First Retail managing director and retail expert Chris Wilkinson says the Pumpkin Patch story is a sad one.

“Here we had a cutting edge business that was a real trailblazer in its day,” he says.

“It was one of the first to theme its stores and create a highly immersive experience, however that was before the real successes that big-box retailers found in the children’s wear space.”

The internet also played a part in impacting the brand, he says.

Secondhand sites like Trade Me meant many children’s clothes found a second life, taking away the need for parents to buy all brand-new clothes for their kids.

“While Pumpkin Patch was an early innovator online, they probably were too early to fully leverage that wave, plus they were investing heavily in the UK and US which would have been swallowing capital,” Wilkinson says.

In order for Pumpkin Patch to improve its future, Wilkinson says its focus should be on the Middle East market, which has a big appetite for unique brands.

“Whilst they have been there before, developing their distributorships in the Gulf States strategically is one of the few options that will give them necessary relief,” Wilkinson says.

In the financial report, Bunt said a new wholesale franchise partnership is the Middle East has been created. Pumpkin Patch will regain access to its first-tier malls across six countries.

The UK retail market is more of a tricky one for the retailer, Wilkinson says, as it’s having its own challenges.

“If Pumpkin Patch's distributor can find a resilient niche, then they will see success, otherwise the challenges will remain,” he says.

Bunt said a new relationship with a department store will allow the brand to expand in England, Scotland and Wales.

“The potential for growth through these partnerships is significant but will take time to develop,” he says.

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.


Automation will help retailers focus on customers

  • News
  • June 19, 2019
  • The Register team
Automation will help retailers focus on customers

More than 100 retailers have gathered at Freedom Furniture’s new Newmarket flagship to consider what the upcoming wave of automation technology offers for the industry. Speakers included Pier Smulders from Alibaba Group and Soul Machines’ Hilary O’Connor.

Read more

A guide to the four favourite business f***-ups I've made

  • Opinion
  • June 18, 2019
  • Wendy Thompson
A guide to the four favourite business f***-ups I've made

Wendy Thompson is the founder and CEO of the successful social media marketing agency Socialites, and has 16 years digital marketing experience in some of New Zealand's top advertising agencies. However. that doesn't mean she hasn't made her fair share of mistakes in her career. Here, in her typically colourful way, she shares four mistakes she's learnt from all her years in business – and the important lessons she learnt from them.

Read more

The Kiwi start-up making edible coffee cups a reality

  • Design
  • June 18, 2019
  • Sarah Dunn
The Kiwi start-up making edible coffee cups a reality

The vanilla-flavoured, sog-resistant edible cups produced by Auckland company Twiice were four years in the making, but now they’re on the menu at Auckland cafes. We gave them a taste.

Read more

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Regional rollercoaster
What does retail look like in 2019 for ...
Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...

Alibaba runs its Ecommerce Expo in New Zealand for the first time

Chinese conglomerate Alibaba Group reported revenue of more than US$56 billion this year, and in it owns the world’s largest online B2B trading platform ...


The beauty of it: From start to success with cosmetics mogul Rowena Roberts

  • News
  • June 14, 2019
  • Courtney Devereux
The beauty of it: From start to success with cosmetics mogul Rowena Roberts

Rowena Roberts had zero experience in retail when she propositioned Estée Lauder to allow her to open a MAC Cosmetics store in New Zealand. Now, over 18 years later through her business Red Honey Cosmetics, she has sold luxury brands Jo Malone London, Bobbi Brown and MAC in New Zealand successfully. The cosmetics mogul talks to us on the most important aspects of running her businesses, and why no one should ever be afraid to do the literal dirty work.

Read more

Spread the word: Pic’s Peanut Butter World opens

If all the world’s a stage, Pic’s Peanut Butter World is no peanut gallery.

Next page
Results for
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

The Register

Content marketing/advertising? Email or call 022 639 3004

View Media Kit